Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
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We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. ɫèAV’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

ɫèAV’s Power Skills reportstates that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. ɫèAV's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, butresearch reveals a different picture – only one in five workers are in occupations that will shrink.The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handystep-by-step guideon how to implement English language training in your organization which will help you get started.Increasing numbers of recruiters are moving to a formalized, computer-based test such asVersant by ɫèAVfor a more inclusive, business-relevant assessment of English ability levels.Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such asMondly by ɫèAV.

Find out more about how we can support your organization’s international growth with ɫèAV Language Solutions for Work.

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    4. Bamboozle

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    How to use praise to motivate your students

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    Praise in the classroom is a valuable resource that every teacher has in their toolbox.It can encourage struggling students and reward learners who have been studying diligently and working hard on their language skills.

    But not all types of praise have the same effect. Let’s take a look at different types of praise and how you can use it to boost your learners’ motivation andself-esteem.

    Different types of praise in the classroom

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    • Personal praise: Here you praise a student for a specific ability or quality. For example, you might say something like,“You have a great memory for vocabulary”.
    • Effort-based praise: Thisis when you comment on a student’s efforts. For example, you could say,“I can see you tried really hard with this vocabulary homework – well done.”
    • Behavior-based praise:This type of praiseis where you comment on how a student is acting, an example would be,“You were really paying attention during the vocabulary lesson – good job.”

    So how – and when – should we use these types of praise in the classroom?

    Try not to praise ability

    The first type of praise – personal praise – should be avoided in the classroom.has shown that this type of praise doesn’t have a beneficial effect on motivation.

    In fact, praise for intelligence actually has a detrimental effect on student achievement. When students were praised for their intelligence, they tended to care more about their performance goals – the score they achieved on a test, for example. Learning goals, like mastering a new skill, became less important to them.

    Moreover, personal praise has been shown to undermine student resilience in the face of failure. Students showed less persistence when it came to challenging tasks and less enjoyment of the challenge. They also performed more poorly than children praised for effort.

    Furthermore, when you praise students for their ability, they also tend to see intelligence or aptitude as a fixed trait. However, students who are praised for effort are more likely to see ability as something they can improve on. This feeds into the development of a growth mindset vs a fixed mindset.It’s important toinstilla growth mindset in learners to enable them to reach their full potential.

    How to praise effort and behavior

    When it comes to praising effort and behavior, what’s the most effective way to do it? Here are some techniques to employ:

    1. Be specific

    General praise such as “Good job” isn’t nearly as effective as a comment that shows you’ve been paying attention to what the student is doing. A precise compliment will make a much bigger impact on a student, for example:“I was really impressed at how hard you concentrated during the listening exercise. Well done.”

    2. Give praise in the moment

    Immediate praise doesn’t need to be disruptive, but it shows students that you are paying attention and noticing good behavior and effort.

    3. Avoid comparisons with other students

    Instead of saying, “You got the best mark in the class – well done!” say something like,“You got a really high score in the reading test. Your hard work has really paid off this term.”

    4. Keep track of praise

    Before your class, choose three or four students you’re going to praise that day. That way, you can be sure that each and every student will benefit from the motivational power of effective classroom praise!

    5. Personalize your praise, depending on the student

    Young students enjoy being praised publicly, but shy students, older children and teenagers prefer positive feedback to be given quietly.

    Don’t overpraise and watch your positive bias

    It’s important to be sincere. Older children, especially adolescents, have an extremely low tolerance of insincerity. So, don’t be tempted to praise students too often, or too effusively – it can actually have a negative impact on your relationship with your whole class. Insincere praise can lead students to question your judgement.

    It’s also really important to be aware of your positive bias.that teachers consistently give students of color more positive feedback on their work. It’s done with good intentions, but it can actually be harmful. If you regularly overpraise students for minor achievements, it can imply that you have low expectations for these students. And, this can make your students feel like they might not be capable of fulfilling the high expectations that you should have of them.

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