How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English bridges international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world, spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights that are accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channeled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitch room anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset. It increases occupational prospects and drives careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing, and global trade agreements, making it indispensable for businesses aiming to develop and capitalize on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ɫèAV's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

More blogs from ɫèAV

  • a teacher stood with two students sat a desk

    What’s it like to teach English in Spain?

    By Steffanie Zazulak
    Reading time: 2 minutes

    Tim Marsh has been teaching English since 1985 and has taught over 3,500 students, with ages ranging from six to 65. He is therefore well placed to describe teaching English as a “difficult and demanding” job, as well as to share the five lessons he’s learned during his impressive time in his career…

    1. Know your stuff

    “The Spanish expect paid professionals to know everything about their expertise but there are few teachers of the English language who do know everything. We should prepare lessons adequately when teaching aspects we’re not entirely confident about.

    Many CELTA tutors say that if you are asked a question that you cannot answer confidently, you shouldn’t panic but instead inform the student that you will check and give them the detailed answer at the following lesson. This may be useful when you first start out, but it shouldn’t happen frequently, as your honesty will not always be appreciated!”

    2. Expect the unexpected

    “Teaching English is very rewarding and can be full of surprises. As a result, it’s not a good idea to try to follow a rigid teaching plan. Write a plan that’s flexible enough to allow for a good dose of spontaneity to enter into proceedings. I can honestly say that not one single day is the same as another.

    If a Spaniard is not in the mood for working on a particular skill, as will happen from time to time, then be prepared to change that lesson at the drop of a hat. It’s always a good idea to keep four or five ‘favourite’ lessons filed within easy reach for just such occasions – preferably skills lessons that can be easily adapted to the theme that you are currently working on.

    Whatever you had planned for this week can always be done next week. The customer is always right and, when living in Spain, big lunches, high temperatures, Barcelona against Real Madrid and the after-match party can bring about very unexpected lessons!”

    3. Stick to what you’re being paid to do

    “The Spanish are extremely friendly people who love to talk and are happy to share – sometimes in great detail – the problems in their working and even private lives. In an effort to establish friendly relationships, they often create an intimacy: what is referred to in Spanish as ‘confianza’.

    This is much the same kind of trust and confidence that we have with our doctors or lawyers, so, unless you’re careful, you can find yourself doubling as teacher and therapist, which will alter the dynamic of the classroom.

    A teacher of English teaches English. Stick to what you know, stick to what you’re being paid to do and create a professional framework in which to do your best as a teacher and not as a therapist.”

    4. Do not offer guarantees

    “The busiest time of the year is often during the summer, when language schools begin to fill up as state-school exam results come in. Parents enroll their children on intensive or exam revision courses so that they can take their resits in September.

    English courses are often expensive and parents will expect a guarantee that their child will pass the school English exam at the end of the summer. Never offer a guarantee! There are usually a number of reasons why the child has failed in the first place and it is better to lose a client than to make promises you can’t keep.”

    5. Have a good pair of shoes

    “Many years ago, the famous soprano Rita Hunter was asked what she considered to be the most important requirement when singing opera. She answered, “A good pair of shoes.” She went on to say that when she was appearing in a Wagner opera that started at 5.30 pm and didn’t finish until 11 pm, the most important thing to look after was her feet.

    I’ve always tried to avoid institutions that insist on a uniform or on wearing a shirt and tie. Students often feel uncomfortable in a classroom where the teacher is formally dressed. I have always found the working environment much more relaxed when dressed in a similar way to my students. This and the fact that in Spain the temperature can hit the 30s in June and stay there into September mean that I dress casually, often in shorts. And I always wear a good pair of shoes.”

  • woman working on a laptop

    Why use Smart Lesson Generator?

    By Thomas Gardner
    Reading time: 4 minutes

    Teachers juggle many responsibilities and often find themselves with limited time for lesson planning. Your solution? Smart Lesson Generator is the fast, connected and effective way to plan lesson activities, so you can get back to doing what you love – teaching. Smart Lesson Generator is an AI-powered tool designed to support educators by streamlining lesson planning and creating engaging, pedagogically-sound content. Here’s why you should consider integrating this tool into your teaching toolkit.

    Save time and focus on teaching

    One of the most significant challenges teachers face is the overwhelming amount of time spent on planning and administrative tasks. Smart Lesson Generator addresses this issue head-on by enabling teachers to create high-quality lesson activities in just 60 seconds. This time-saving feature allows educators to dedicate more time to engaging with their students and delivering impactful lessons.

    Ensure content relevance and engagement

    Creating relevant and engaging content is crucial for effective teaching. The Smart Lesson Generator empowers teachers to tailor lesson activities to the specific needs and interests of their students. Whether you’re adapting content based on current events or cultural relevance, the tool ensures that your lessons are always up-to-date and engaging.

    Provide differentiated instruction

    Catering to a diverse classroom with varying abilities can be challenging. Smart Lesson Generator supports differentiated instruction by offering stretch activities for advanced students and remediation activities for those needing additional support. This feature ensures that all students, regardless of their proficiency level, receive the appropriate level of challenge and support, fostering a more inclusive and effective learning environment.

    Pedagogically sound

    As educators, I think we can all agree there is a need for effective AI-tools that are designed by teaching experts. Smart Lesson Generator is aligned with ɫèAV courses and the Global Scale of English (GSE) framework, ensuring that all generated activities are pedagogically sound and level appropriate. This alignment guarantees that the content you deliver is not only engaging but also meets rigorous educational standards, providing a reliable foundation for student learning.

    Explore a variety of activity types

    Smart Lesson Generator currently offers six activity types - with more in development - to cater to different teacher needs and styles. These include:

    • Lesson hook: Engaging warmers to introduce lesson topics and activate prior knowledge
    • Communication starter: Activities designed to promote student interaction and communication skills
    • Reading activity: Additional reading practice aligned with lesson content or personalized topics
    • Exit ticket: Formative assessment tools to evaluate student understanding and encourage reflection
    • Grammar presentation: Support for mastering key language points relevant to the lesson
    • Vocabulary presentation: Activities to enhance vocabulary acquisition and usage

    Personalize the learning experience

    Every classroom is unique, and Smart Lesson Generator allows you to create personalized learning experiences tailored to your students' needs. By generating content based on ɫèAV courses or personalized topics, you can ensure that each lesson is relevant and engaging for your students. This personalization fosters a more dynamic and effective learning environment where students are more likely to stay engaged and motivated.

    Embrace the future of teaching with Smart Lesson Generator and experience the transformative power of AI in education. Save time, enhance engagement and deliver high-quality, personalized lessons that make a lasting impact on your students.

  • A teacher sat at a table with students helping them work

    GSE Teacher Toolkit: Teaching mixed ability classes

    By Sara Davila
    Reading time: 4 minutes

    One of the biggest challenges for language teachers is teaching a mixed ability class. Students with different levels and abilities will always be present in our classrooms. So, how can we use the to improve mixed ability teaching? Let’s find out.

    How to teach mixed-ability classes

    Differentiated instruction is the best way to address the challenges of mixed ability classrooms. This is a method that helps teachers adjust aspects of the curriculum to match the different levels ofstudents.*This practice ensures that all learners are meeting course outcomes, even though their learning experience may be varied anddifferent.

    In order to differentiate instruction and support students with different needs, teachers can change:

    • the content being taught
    • the process used to teach
    • the product students create
    • the environment where learning takes place

    Adjusting the content tends to be the most obvious way to support learners. So, teachers who want to engage with differentiated instruction in mixed ability classrooms often find themselves producing a lot of content. This is greatas a way tosupport learners. However, creating new content or leveling existing content is time-consuming, and it can become a real challenge for teachers.

    Content vs process

    Instead of adjusting your content, you can use the GSE Teacher Toolkit to adjust your process. When you’re not creating lots of new content, you’ve got more time to consider how to teach new language to your students and how they can show what they’ve learned.The GSE Teacher Toolkit helps teachers to focus on the process and language production of learners, rather than the content you are teaching.

    This means less work for you, and more engagement from your students, no matter what their level is. And the GSE Teacher Toolkit can help you understand the skills we can expect students to demonstrate. So how does this work in practice? Let’stake a look.