English for employability: Why teaching general English is not enough

Ehsan Gorji
Ehsan Gorji
A teacher stood at the front of the class talking to her class
Reading time: 4 minutes

Many English language learners are studying English with the aim of getting down to the nitty-gritty of the language they need for their profession. Whether the learner is an engineer, a lawyer, a nanny, a nurse, a police officer, a cook, or a salesperson, simply teaching general English or even English for specific purposes is not enough. We need to improve our learners’ skills for employability.

The four maxims of conversation

In his article Logic and Conversation, Paul Grice, a philosopher of language, proposes that every conversation is based on four maxims: quantity, quality, relation and manner. He believes that if these maxims combine successfully, then the best conversation will take place and the right message will be delivered to the right person at the right time.

The four maxims take on a deeper significance when it comes to the workplace, where things are often more formal and more urgent. Many human resources (HR) managers have spent hours fine-tuning workplace conversations simply because a job candidate or employee has not been adequately educated to the level of English language that a job role demands. This, coupled with the fact that many companies across the globe are adopting English as their official corporate language, has resulted in a new requirement in the world of business: mastery of the English language.

It would not be satisfactory for an employee to be turned down for a job vacancy, to be disqualified after a while; or fail to fulfil his or her assigned tasks, because their English language profile either does not correlate with what the job fully expects or does not possess even the essential must-have can-dos of the job role.

How the GSE Job Profiles can help

The Job Profiles within the can help target those ‘must-have can-dos’ related to various job roles. The ‘Choose Learner’ drop-down menu offers the opportunity to view GSE Learning Objectives for four learner types: in this case, select ‘Professional Learners’. You can then click on the ‘Choose Job Role’ button to narrow down the objectives specific for a particular job role – for example, ‘Office and Administrative Support’ and then ‘Hotel, Motel and Resort Desk Clerks’.

Then, I can choose the GSE/CEFR range I want to apply to my results. In this example, I would like to know what English language skills a hotel desk clerk is expected to master for B1-B1+/GSE: 43-58.

Screenshot of gse toolkit

When I click ‘Show Results’, I am presented with a list of 13 learning objectives in the four skills of reading, listening, speaking and writing. For example:

  • Speaking:ÌýCan suggest a resolution to a conflict in a simple negotiation using fixed expressions.Ìý(B1+/GSE 53)
  • Reading:ÌýCan understand clearly written, straightforward instructions on how to use a piece of equipment. (B1/GSE 46)

Concentrating on specific skills

The Professional section of the GSE Teacher Toolkit also has the option to select learning objectives according to a specific business skill. Consider this scenario: Ms. Lahm is an HR manager at the imaginary LydoApps company, which designs and sells computer programs and apps in Germany. She already knows her team has the following English language profile:

Team 1

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 15

Nationality: German

Department: Print programs

Team 2

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 12

Nationality: German

Department: Packages

Team 3

English language profile: GSE 10-50 / B1

Number of employees: 9

Nationality: German

Department: Customer care

Team 4

English language profile: GSE 10-50 / B1

Number of employees: 5

Nationality: German

Department: Design engineering Ìý

Team 5

English language profile: GSE 10-58 / B1+

Number of employees: 3

Nationality: German

Department: OverseasÌýÌý

Ms. Lahm wishes to critically check what skills her Customer Care employees need to answer telephone calls in English. She selects ‘Business Skills’ and then ‘Telephoning’, with a GSE/CEFR range of 10-50.

Ms Lahm now has 28 GSE Learning Objectives related to English telephoning, for example:

  • Can introduce themselves on the phone and close a simple call. (A2/GSE 33)
  • Can ask for repetition or clarification on the phone in a simple way. (A2/GSE 35)
  • Can answer simple work-related questions on the phone using fixed expressions. (A2+/GSE 40)
  • Can use simple appropriate language to check that information has been understood on the phone.Ìý(B1/GSE 45)

Ms. Lahm can now use these GSE Learning Objectives to help organize her current team and recruit new colleagues with the appropriate skills for the job.

Try out the GSE Teacher Toolkit today

The GSE Teacher Toolkit is a fantastic resource when it comes to teaching English. General English is often not enough – and it can be daunting for teachers when they are faced with the whole of the language to teach.

Both teachers and HR managers can use the Job Profiles feature of the GSE Teacher Toolkit to examine more than 200 jobs for their English language profile and, by targeting these specific language functions, can prepare students for their chosen careers and recruit candidates with the level of English required to successfully perform a given job.

More blogs from ɫèAV

  • Teaching with purpose: Why the GSE still works in 2025

    By
    Reading time: 5 minutes

    We live in a world in which change is a constant. While change has always existed, lately it has definitely accelerated. There is an idea in society that we should embrace change and adopt whatever is new, with an underlying assumption – wrong to many – that what is new is always better.one that is often wrong

    In the world of ELT, new materials are developed every year. It is unthinkable for most teachers to be using teaching materials that were published 10 years ago. Some would even claim that anything published before 2020 is already out-dated.

    How does all this impact on the Global Scale of English (GSE) – published over 10 years ago? When it was launched in 2014, it constituted a significant innovation in ELT. The following quotes were provided by ELT experts at the time of launch.

  • Three individuals are engaged in a discussion around a table in a library, surrounded by books, with one person gesturing with their hands.

    Ready to study in the USA? Not all tests are created equal

    By
    Reading time: 2 minutes

    If you’re planning to study in the USA, you’ve probably looked into English proficiency tests for university admissions. And you’ve probably noticed – they’re not all the same.

    • Some are more expensive.Ìý
    • Some take weeks to deliver results.Ìý
    • Some require you to travel to a test centre.

    The ɫèAV English Express Test is different.

    What makes the ɫèAV English Express Test special?Ìý

    This online English test is designed for international students who want to move quickly and confidently through the admissions process.

    • Take it from homeÌý– No travel needed. The ɫèAV English Express Test is fully online, so you can complete your exam from anywhere in the world.
    • Get certified results in 48 hoursÌý– No long waits. Receive your official English proficiency scores fast, so you can meet university deadlines with ease.
    • Pay lessÌý– It’s one of the most affordable English tests for US university applications, helping you save on costs.
    • Accepted by a growing number of US universitiesÌý– Use your results to apply to top institutions across the United States.
    • Built for momentum, not delaysÌý– Designed to help you move forward, not slow you down.

    Why this test matters

    When you’re applying to study in the USA, every day counts. You’re juggling application deadlines, coordinating with universities and planning your next big move. You need an English language test that supports your ambitions, not one that holds you back.

    What makesÌýɫèAV English Express Test different?

    • AI scoring for fairness and consistencyÌý– Advanced technology ensures your results are accurate and impartial.
    • Security inbuiltÌý– Take your test with confidence, knowing your identity and results are protected.
    • CEFR and GSE-aligned resultsÌý– Trusted by universities and colleges, your scores are mapped to international standards for English proficiency.

    It’s everything you need for your US university application, without the stress.

    Ready to take the test?

    If you’re searching for an English proficiency test that fits into your life and helps you move forward, the ɫèAV English Express Test is ready when you are. Take your test today and start your journey to studying in the USA with confidence.

  • Grammar 101: insider tips and tricks to instantly improve your writing (part 4)

    By
    Reading time: 7 minutes

    Punctuation makes your writing easier to read and understand, but it can be tricky to master. As an editor and proofreader, I often notice people confusing semi-colons and colons, so we'll explore the difference between them. And because both are often used in lists, we'll also look at the humble comma – and its sometimes-controversional cousin, the Oxford comma.Ìý

    Semi-colons and colons both connect phrases in a sentence but are used in different situations.Ìý

    Understanding colons

    Colons introduce important information and explanations. They're often used before lists as a replacement for phrases like "they are" and "which is":

    • He offered me a choice of drinks: tea, coffee or hot chocolate.Ìý
    • I packed the essentials in my bag: water, pens and a magazine.Ìý
    • She speaks three languages: English, French and Portuguese.Ìý

    You can also think of a colon as a spotlight, with the phrase that comes after the colon explaining or expanding what came before it.Ìý

    • In 1903, travel was changed forever by an important event: Orville and Wilbur Wright's first successful flight.
    • He loves visiting the animals at the farm: cows are his favourite.Ìý
    • There is one rule I live by: I treat others as I wish to be treated.

    The secrets of semi-colons

    A semi-colon links two ideas that are closely related and that would be two complete sentences if you used a period instead. They give a softer transition than a period would, and they're often used instead of conjunctions like "and", "but" and "because":

    • I love eating pizza; my sister loves eating burgers.
    • I wanted to go for a swim; I couldn't find my goggles.Ìý
    • I'm going to the park; the weather is beautiful.

    Semi-colons also seperate items in long lists to make life easier for the reader and stop a sentence becoming a sea of apostrophes. For example:

    • I've got my shopping list ready: peppers, carrots and oranges from the market; toothpaste, shampoo and pain relief from the drugstore; and a newspaper, snack and drink from the newsstand. Ìý

    Standard comma or Oxford comma?

    An Oxford comma goes before "and" or "or" at the end of a list. The first example has an Oxford comma, the second doesn't.Ìý

    • Please bring me a sandwich made with cheese, lettuce, and tomato.Ìý
    • Please bring me a sandwich made with cheese, lettuce and tomato.Ìý

    American English generally favors the Oxford comma, British English typically omits it, unless needed for clarity. Compare:

    • I love my parents, Taylor Swift and Keanu Reeves.
    • I love my parents, Taylor Swift, and Keanu Reeves.Ìý

    As with many areas of punctuation, whether you choose to use the Oxford comma is a matter of personal preference. However, the most important thing is to be consistent in your usage.Ìý