How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ɫèAV's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.

Learn more about our English courses

More blogs from ɫèAV

  • A couple laughing together while having drinks

    10 English words and slang terms you should know

    By Steffanie Zazulak

    Not everything can be taught in the classroom – that’s why we’ve put together a list of 10 English words, slang terms and figures of speech for you to sprinkle into your English conversations. Not sure how to use them? Don’t worry, we’ve included definitions and examples of how to use them in a sentence.

    Earworm

    A song or tune that, once you’ve heard it, is stuck in your head.

    Use it: “That new Taylor Swift song is such an earworm!”

    Staycation

    Spending your holiday in your hometown rather than traveling abroad. Often spent relaxing around the house or doing activities in the local area.

    Use it: “I’m having a staycation this summer, as I’m trying to save money.”

    Webisode

    An episode or series created exclusively for online viewing. This can be part of a web series or used to promote a television series.

    Use it: “There’s a new Breaking Bad webisode online, have you seen it?”

    Crowdfunding

    Funding a project or business venture by asking a large number of people (typically online) to invest a small amount of money – usually via websites such as Kickstarter and Indiegogo.

    Use it: “We raised enough money to launch our business using crowdfunding.”

    Glamping

    Glamorous camping! Avoiding any rough conditions with luxurious facilities and accommodation, such as a yurt or cabin.

    Use it: “We’re going to be glamping at Glastonbury this year.”

    Lookalike

    Something or someone that closely resembles something else, often used to describe someone who looks very similar to a celebrity.

    Use it: “Have you seen the Prince William and Kate Middleton lookalikes over there?”

    Handover

    This word has a more political significance, in terms of gaining land or ownership. However, its modern usage is commonly in the workplace: The act of passing over control or responsibility to another person while you are off work on holiday or leaving a job.

    Use it: “I’ll send my notes in a handover email so you can continue the project while I’m away.”

    Meh

    When something is a little uninspiring or dull. Also a word you could use to describe your lack of interest or indifference. It’s basically a verbal shrug.

    Use it: “The film was a bit meh.”

    Binge-watch

    Watching multiple episodes of a TV show, one after another, in a single sitting. Usually, with a DVD box set or using online streaming.

    Use it: “I’m planning to binge-watch the entire series of Game of Thrones this weekend!”

    Spill the tea

    When someone 'spills the tea' they are telling you all the latest news or gossip.

    Use it: “Please spill the tea about last week's party!"

  • A pile of open books on top of each other

    Using authentic material from the real world to teach English

    By Steffanie Zazulak

    There are lots of resources available to English teachers today: from textbooks to online teaching tools, they can all aid and enrich English lessons. Many ESL teachers also introduce authentic English material into their lessons to expose learners to the language as it is spoken in the real world.

    Authentic material is any material written in English that was not created for intentional use in the English classroom. Using this content for teaching English can make the teaching experience even more engaging, imaginative and motivating for students. It can also be useful to elicit genuine responses from English language learners.

    The great thing about using authentic material is that it is everywhere, which makes it easy to find, and simple for learners to practice English in their own time. Remember that it isn’t limited to articles from newspapers and magazines. Songs, TV programs and films, radio and podcasts, leaflets, menus – anything written in English constitutes authentic material.

    Selecting authentic material

    The best content to select depends on the learners, their level of English and the course content the English teacher wishes to focus on. It’s also a good idea to find out the learners’ interests – after all, there’s no point trying to get students fascinated by a text on the latest sci-fi movie if they’re all fans of action films.

    The materials should reflect a situation that a student may face in an English-speaking environment – this will help them transition into a world where English is the norm. In this world, people use abbreviations, body language is important and they’ll use 'filler' sounds – such as 'ummm' – when they are speaking English – and learners will encounter these in authentic material.

    It’s important not to overwhelm learners with the first piece of authentic material. So, choose articles, songs or sections of TV programs or movies that aren’t too difficult to understand or take too long to get through.

  • Woman wearing headphones outside, smiling and looking hopeful

    6 easy ways to learn English

    By Steffanie Zazulak

    When you’re learning English, it’s important to keep your motivation up. As with any task, there may be times when it feels a bit more difficult, so switch up your methods and don’t be afraid to make mistakes – you’ll reach the level you want to be at.

    We’ve already provided some unique ways to teach English that you may now have experienced with your teacher. Here, we suggest some easy ways to learn English that you can try any time – at home, at work or on the move. Why not try them today? Surround yourself with English and you’ll see improvements in your language confidence and skills, while having fun at the same time…

    1. English words with friends

    Scrabble is a classic board game in which players use random lettered tiles to create words in a crossword fashion. It’s a fantastic way to strengthen your English vocabulary, and there’s also a Scrabble Junior version for beginners. Playing Scrabble challenges you to really think in English as you try to come up with different words using your set of letters.

    If you’re taking an English class, buy the board game and invite your classmates to play with you. You can also play Scrabble online through websites like Facebook, where it is called Words With Friends.

    2. Add some music

    Not only will your favorite song wake up your mind and put you in a positive mood to learn English, but the lyrics can help you expand your skills. acquire grammar and vocabulary and improve spelling.

    Songs almost always contain a lot of useful vocabulary, phrases and expressions. And since the intended audience is fluent English speakers, the latest tunes include up-to-date language and colloquialisms. The language used in songs is casual and usable, if you pick the right music. Music also has an uncanny ability to stick in our heads, which can help you remember your new English words.