Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.
This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.
Why language assessment matters
Enhancing communication effectiveness
Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.
Global market competitiveness
Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.
Talent acquisition and retention
Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.
Types of language assessments
Proficiency tests
Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by ɫèAV. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.
Interviews
Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.
Role-playing scenarios
Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.
Implementing language assessment
Best practices for HR managers
When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.
Training and development strategies
Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.
Benefits for business professionals
Career advancement opportunities
Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.
Cross-cultural competence
Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.
Enhanced collaboration
Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.
Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.
Online platforms
With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.
Implementing Versant by ɫèAV
Versant language tests
Versant tests by ɫèAV are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.
Compatibility and security
ɫèAV's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.
Training and support
With ɫèAV, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.
Conclusion
Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.
To truly capitalize on the benefits of language assessment, consider the impact that Versant by ɫèAV can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.
Identify the specific language requirements of each role by considering the daily tasks and interactions the role entails. Factors to consider include the frequency of communication in the target language, whether the role involves written, oral, or both types of language skills, and the level of nuance and professional vocabulary required. After establishing these criteria, correlate them with standard language proficiency test levels, such as the Common European Framework of Reference for Languages (CEFR) or the Global Scale of English (GSE), to define your requirements more precisely.
Yes, many language assessment providers, including Versant by ɫèAV, offer a range of customization options. This can include tailoring the content of the assessments to match industry-specific terminology or the specific linguistic challenges your employees might face. It’s also possible to adjust the difficulty level to align with the roles you're assessing for.
To make sure an educational testing service ensures fairness, it’s crucial to select or design assessments that are culturally unbiased and accessible to individuals with disabilities. Providing clear instructions in multiple languages and offering practice tests can help candidates understand what to expect and reduce test anxiety. Additionally, using automated scoring systems like those in Versant tests can help eliminate human bias from the evaluation process.
For employees who exhibit strong potential but need to improve their language proficiency, consider implementing personalized language training programs. Assess their language abilities to identify specific areas for improvement, set realistic goals and provide access to language learning resources. Use regular follow-up assessments to track progress and adjust the learning plan as needed. Remember, investing in your employees’ language development is an investment in their future and the future success of your business.
It's important to determine the frequency of language assessments based on your business needs and objectives. If you're hiring new employees, language assessments should be conducted as part of the recruitment process. For current employees, consider conducting annual or bi-annual assessments to track their progress, particularly after any training or development programs aimed at improving their language skills. Moreover, if there's a significant change in an employee's role or responsibilities that require different or higher-level language or communication skills, then a reassessment should be conducted.
Traveling to a new country is a wonderful way to practice your English skills, but sometimes speaking English in a foreign country can be a little daunting—and an can only help so much. That’s why we’re sharing these three traveling tips: try them the next time you travel to an English-speaking country. They’re sure to make communicating in English with others more interesting and fun.
Learn how to “break the ice”
While you’re exploring, you’ll likely come across strangers you might want to “break the ice” with or speak to. A simple “hi” or “hello” along with telling them where you’re from is a great way to start a conversation. Next, ask them for “insider tips” about their city, like their favorite places to visit or not-to-be-missed restaurants.
If they seem friendly and are willing to share more information, make sure you ask for their name and use it when asking more questions. Most people appreciate it when others call them by their names in conversation.
Learn how to ask people for help
It's normal to get lost during your trip, but don't worry. Most English-speaking countries will have tourist centers near popular destinations with trained staff who can help you with any questions.
If you can’t find a tourist center quickly enough, approach a friendly-looking person (students with backpacks are a pretty safe bet) and use the skills that you’ve already learned about approaching new people. You can include additional questions like “I’m lost, could you help me?” or “Do you know where I can find _________?” to let them know that you need their help. It’s also not uncommon for strangers to come up to you, especially when you’re carrying a map and look lost, to ask if you need help finding your way.
Learn to express gratitude
You will likely want to thank many people during your travels, like the new friends who just helped you when you were lost—and there are many ways to express gratitude.
Saying “thanks” or “thanks so much” is an informal form of “thank you” in many English-speaking countries. You can also add the phrase “I appreciate it” or say “Thank you. I really appreciate your help” if the person you are thanking did something really special for you, like helping you out with directions.
For some people, talking to someone you don’t know can be a little scary, especially in a second language. But don’t worry— most people will be pretty responsive to you. In fact, many people welcome visitors to their cities with open arms, just remember to be polite and have a smile on your face when approaching them.
I've always been fascinated by language and writing: as a child, I wrote newsletters for my classmates and books about my imaginary friends' adventures. That love of words eventually led me into a career as a writer, editor and proofreader. Over my career, I've checked thousands of reports, articles and blogs – and I see the same grammatical mistakes time and time again.
In this blog series, I'll share my favourite tips and tricks to help you remember those tricky grammar rules; whether you're writing for work, to learn or just for fun, these posts will help you improve your English and write with more confidence. Here are the top three grammar rules that people ask me to explain:
Content and Language Integrated Learning (CLIL) is an approach where students learn a subject and a second language at the same time. A science course, for example, can be taught to students in English and they will not only learn about science, but they will also gain relevant vocabulary and language skills.
It’s important to note that CLIL is not a means of simplifying content or reteaching something students already know in a new language. CLIL courses should truly integrate the language and content in order to be successful – and success is determined when both the subject matter and language is learned.
Who is CLIL for?
CLIL can work for students of any age, all the way from primary level to university and beyond. So long as the course content and language aims are designed with the students’ needs in mind, there is no limit as to who can benefit from this teaching approach. However, it is most commonly found in primary and secondary school contexts.
What are the main benefits of CLIL?
Many teachers see CLIL as a more natural way to learn a language; when a subject is taught in that language there is a concrete reason to learn both at the same time. And as students have a real context to learn the language in, they are often more motivated to do so, as they can only get the most of the content if they understand the language around it.
Moreover, being content focused, CLIL classes add an extra dimension to the class and engage students, which is especially advantageous in situations where students are unenthusiastic about learning a language.
CLIL also promotes a deeper level of assimilation, as students are repeatedly exposed to similar language and language functions, and they need to produce and recall information in their second language.
Furthermore, it has the advantage that multiple subjects can be taught in English, so that students’ exposure to the language is increased and their language acquisition is faster.
CLIL also encourages students to develop 21st century skills, including the ability to think critically, be creative, communicate and collaborate.
What are the challenges of CLIL?
As CLIL is subject-focused, language teachers may also have to develop their own knowledge of new subjects in order to teach effectively.
They must also structure classes carefully so that the students understand the content of the lesson, as well as the language through which the information is being conveyed.
And when it comes to classroom management, educators need to be very aware of individual student understanding and progress.
It’s therefore important to consistently concept check and scaffold the materials to be sure both the language and content are being learned.
How can you apply CLIL to your class?
It’s important to have a strategy in place when applying CLIL in your courses. One of the key things to remember is that the language and subject content are given equal weight and that it shouldn’t be treated as a language class nor a subject class simply taught in a foreign language.
According to Coyle’s 4Cs curriculum (1999), a successful CLIL class should include the following four elements:
Content – Progression in knowledge, skills and understanding related to specific elements of a defined curriculum
Communication – Using language to learn whilst learning to use language
Cognition – Developing thinking skills which link concept formation (abstract and concrete), understanding and language
Culture – Exposure to alternative perspectives and shared understandings, which deepen awareness of otherness and self
Using a number of frameworks can help you prepare your lessons and make sure activities are challenging yet achievable for your learners.
Bloom’s Taxonomy, for example, classifies learning objectives in education and puts skills in a hierarchy, from Lower Order Thinking Skills (LOTS) to Higher Order Thinking Skills (HOTS).
In the diagram below, you can see the levels increasing in complexity from the base up to the triangle’s peak.
