Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
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We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. ɫèAV’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

ɫèAV’s Power Skills reportstates that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. ɫèAV's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, butresearch reveals a different picture – only one in five workers are in occupations that will shrink.The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handystep-by-step guideon how to implement English language training in your organization which will help you get started.Increasing numbers of recruiters are moving to a formalized, computer-based test such asVersant by ɫèAVfor a more inclusive, business-relevant assessment of English ability levels.Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such asMondly by ɫèAV.

Find out more about how we can support your organization’s international growth with ɫèAV Language Solutions for Work.

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  • Children sat down on the floor reading books, with some looking up at their teacher who is sat with a book

    How to improve literacy in the classroom

    By Katharine Scott
    Reading time: 5 minutes

    Katharine Scott is a teacher trainer and educational materials developer with over 20 years’ experience writing English language textbooks. She’s co-author of the ɫèAV Primary course - English Code and is based in Spain. Katharine outlines a number of practical ways you can help English language learners develop key literacy skills.

    What is literacy?

    Teachers at all stages of education often complain about their students’ reading skills. The students are literate. In other words, they can interpret the graphemes, or letters on the page, into words. But they struggle to identify the purpose of a text or to analyze it in a meaningful way. We could say that the students have poor literacy skills.

    Literacy is a term used to describe an active, critical form of reading. Some of the skills of a critical reader include:

    Checking new information

    A crucial literacy skill involves discerning whether a text is factually true or not. A critical reader always checks new information against existing knowledge. As we read, we have an internal dialogue: Where does that information come from? That’s impossible because ….

    Separating fact from opinion

    This skill is essential for understanding many different types of texts from newspaper articles to scientific research.

    Understanding the purpose of a text

    All pieces of text have a main purpose. This may be entertainment, in the case of a story or persuasion, in the case of advertising. A critical reader will know how to identify the purpose of the text.

    In the classroom, different types of text require different responses from the students. It’s important, as students grow older, that they know how to read and respond appropriately to a piece of written information.

    Identifying key information in a text

    This is an essential skill for summarizing information or following instructions. It is also important when we transform written information into something else, like a chart.

    In many ways, literacy is the key skill that underpins learning at all stages. This may seem like an exaggeration, but consider the importance of the four skills outlined above.

    Strategies to promote literacy

    Many teachers and parents of early learners instinctively develop literacy skills before the children can even read.

    When we read a story out loud to a child, we often ask questions about the narrative as we turn the pages: What is going to happen next? How do you think …. feels? Why is …?

    These questions set the foundations for literacy.

    Working with a reading text

    Too often, the comprehension questions that teachers ask about a text are mechanical. They ask the student to “lift” the information out of the text.

    A tale of two dragons

    "Once upon a time, there was an island in the sea. One day, people were working in the fields. The sun was shining and there was one cloud in the sky. The cloud was a strange shape and moving towards the island. Soon the cloud was very big. Then a small boy looked up."

    Taken from English Code, Unit 4, p. 62

    Typical comprehension questions based on the text would be:

    • Where were the people working?
    • How many clouds were in the sky?

    These questions do not really reflect on the meaning of the text and do not lead to a critical analysis. While these simple questions are a good checking mechanism, they don’t help develop literacy skills.

    If we want to develop critical readers, we need to incorporate a critical analysis of reading texts into class work through a deep reading comprehension. We can organize the comprehension into three types.

    1. Text level

    Comprehension at “text level” is about exploring the meaning of individual words and phrases in a text. Examples for the text above could be:

    • Find words that show the story is a fairy tale.
    • Underline a sentence about the weather.

    Other text-level activities include:

    • Finding words in the text from a definition
    • Identifying opinions in the text
    • Finding verbs of speech
    • Finding and classifying words or phrases

    2. Between the lines

    Comprehension “between the lines” means speculating and making guesses with the information we already have from the text. This type of literacy activity often involves lots of questions and discussions with the students. You should encourage students to give good reasons for their opinions. An example for the text above could be:

    • What do you think the cloud really is?

    Other “Between the lines” activities include:

    • Discussing how characters in a story feel and why
    • Discussing characters’ motivation
    • Identifying the most important moments in a story
    • Speculating about what is going to happen next
    • Identifying possible events from fantasy events

    Literacy activities are not only based on fiction. We need to help students be critical readers of all sorts of texts. The text below is factual and informative:

    What skills do you need for ice hockey?

    "Ice hockey players should be very good skaters. They always have good balance. They change direction very quickly and they shouldn't fall over. Players should also have fast reactions because the puck moves very quickly."

    Taken from English Code, Level 4, p. 96

    “Between the lines” activities for this text could be:

    • What equipment do you need to play ice hockey?
    • What is the purpose of this piece of text?

    3. Behind the lines

    Comprehension “behind the lines” is about the information we, the readers, already have. Our previous knowledge, our age, our social background and many other aspects change the way we understand and interpret a text.

    An example for the text above could be:

    • What countries do you think are famous for ice hockey?

    Sometimes a lack of socio-cultural knowledge can lead to misunderstanding. Look at the text below.

    Is the relationship between Ms Turner and Jack Roberts formal or informal?

    73 Highlands Road Oxbo, Wisconsin 54552
    April 11th

    Dear Ms. Tamer,
    Some people want to destroy the forest and build an airport. This forest is a habitat for many wolves. If they destroy the forest, the wolves will leave the forest. If the wolves leave the forest, there will be more rabbits. This won't be good for our forest.
    Please build the airport in a different place. Please don't destroy the forest.

    Kind regards, Jack Robers

    Taken from English code, Level 4, unit 5, Writing Lab

    If your students are unaware of the convention of using Dear to start a letter in English, they may not answer this question correctly.

    Other “Behind the lines” literacy activities include:

    • Identifying the type of text
    • Imagining extra information based on the readers’ experiences
    • Using existing knowledge to check a factual account
    • Identifying false information

    Examples:

    • What job do you think Ms Turner has?
    • Do you think Jack lives in a village or a city?
    • Do wolves live in forests?

    Literacy is more than reading

    From the activities above, it’s clear that a literacy scheme develops more than reading skills. As students speculate and give their opinions, they talk and listen to each other.

    A literacy scheme can also develop writing skills. The text analysis gives students a model to follow in their writing. In addition, a literacy scheme works on higher-order thinking skills such as analysis, deduction and summary.

    Developing literacy skills so that students become active, critical readers should be a key part of educational programs at all ages. Literacy activities based on a reading text can be especially useful for the foreign language class.

    With literacy activities, we can encourage students:

    • To use the text as a springboard for communicating ideas and opinions
    • To analyze the text as a model for writing activities
    • To see how language is used in context
    • To explore the meanings of words

    More crucially, we are developing critical readers for the future.

  • Two Young children high fiving one another

    The importance of teaching values to young learners

    By Katharine Scott

    Values in education

    The long years children spend at school are not only about acquiring key knowledge and skills. At school, children also learn to work together, share, exchange opinions, disagree, choose fairly, and so on. We could call these abilities social skills as they help children live and flourish in a wider community than their family circle.

    Social skills are not necessarily the same as social values. Children acquire social skills from all kinds of settings. The tools they use to resolve problems will often come from examples. In the playground, children observe each other and notice behavior. They realize what is acceptable to the other children and which strategies are successful. Some of the things they observe will not reflect healthy social values.

    Part of a school’s mission is to help children learn social skills firmly based on a shared set of values. Many schools recognize this and have a program for education in values.

    What values are we talking about?

    Labeling is always tricky when dealing with an abstract concept such as social values. General ideas include:

    • living in a community, collaborating together
    • respecting others in all of human diversity
    • caring for the environment and the surroundings
    • having a sense of self-worth.

    At the root of these values are ethical considerations. While it may seem that primary education is too early for ethics, children from a very young age do have a sense of fairness and a sense of honesty. This doesn’t mean that children never lie or behave unfairly. Of course they do! But from about three years old, children know that this behavior is not correct, and they complain when they come across it in others.

    In the school context, social values are too often reduced to a set of school rules and regulations. Typical examples are:

    • 'Don't be late!'
    • 'Wait your turn!'
    • 'Pick up your rubbish!'
    • 'Don't invent unkind nicknames'.

    While all these statements reflect important social values, if we don’t discuss them with the children, the reasoning behind each statement gets lost. They become boring school rules. And we all know that it can be fun to break school rules if you can get away with it. These regulations are not enough to represent an education in values.

    School strategies

    At a school level, successful programs often focus on a specific area of a values syllabus. These programs involve all members of a school community: students, teachers, parents, and administrative staff.

    Here are some examples of school programs:

    Caring for the environment

    Interest in ecology and climate change has led many schools to implement programs focused on respect for the environment and other ecological issues. Suitable activities could include:

    • a system of recycling
    • a vegetable garden
    • initiatives for transforming to renewable energy
    • a second-hand bookstore.

    Anti-bullying programs

    As,many schools have anti-bullying policies to deal with bullying incidents. However, the most effective programs also have training sessions for teachers and a continuous program for the children to help them identify bullying behavior. Activities include:

    • empathy activities to understand different points of view
    • activities to develop peer responsibility about bullying
    • activities aimed at increasing children’s sense of self-worth.

    Anti-racism programs

    Combating negative racial stereotypes has, until recently, relied mainly on individual teacher initiatives. However, as racial stereotypes are constructed in society, it would be useful to have a school-wide program. This could include:

    • materials focusing on the achievements of ethnic minorities
    • school talks from members of ethnic minority communities
    • empathy activities to understand the difficulties of marginalized groups.
    • study of the culture and history of ethnic minorities.

    As children learn from observed behavior, it’s important that everyone in the school community acts consistently with the values in the program.