Corporate wrapped 2024 : A year in review

Charlotte Guest
Two coworkers stood together smilng and looking at a tablet together
Reading time: 3 minutes

At 色猫AV Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

色猫AV Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by 色猫AV English Test

2024 saw the introduction of the new Versant by 色猫AV English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by 色猫AV testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by 色猫AV enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by 色猫AV can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At 色猫AV Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

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    What’s it like to teach English in Turkey?

    By Steffanie Zazulak
    Reading time: 3 minutes

    Alice Pilkington qualified as a CELTA (Certificate in Teaching English to Speakers of Other Languages) certified teacher in October 2009. She started working in Rome before moving to Istanbul, where she’s spent the past three and a half years teaching English to “everyone from 8-year-olds to company executives; students to bored housewives”. Having taught in two very different countries to a diverse range of English learners, Alice shares with us the five lessons she’s learned:

    1. Don't take things personally when you're teaching English

    "I am probably not emotionally suited for this job. I take everything very personally and if a lesson goes wrong or an activity I have taken time and energy to plan doesn’t work, I feel like a complete failure. It’s a trial and error experience but when things go wrong, they can go very wrong, and it really makes you doubt your abilities as a teacher.

    Having said that, the lessons that do go well can make up for these negative feelings. I shouldn’t take things personally; the majority of my colleagues don’t and it saves them a lot of sleepless nights"

    2. Teaching English is incredibly rewarding

    "There are very few feelings that I’ve experienced that compare to seeing a student use a word that you have taught them – it makes you feel like a proud parent. Equally, seeing a student improve over a series of months is so joyful.?I have been teaching English university preparation students for the past year.

    In September, they could barely say what their name was and what they did over the weekend. Nine months on and they’re capable of reading academic texts and speaking at length about marketing strategies and environmental problems. It’s a wonderful thing to observe"

    3. Teach more than just English

    "Turkish students love hearing about how you appreciate their food and cultural traditions. Equally, they are genuinely interested in understanding how things operate in the UK and enjoy hearing personal anecdotes.?I tend to be very open with my students – even about my personal life.?I think it is partly because I have striven from the very beginning of my career to be seen as their equal.

    Turkish students are used to having a huge respect for teachers, and there is a hierarchical system in schools here, which I can never go along with. In my first lesson with most students, I tell them that they must call me by my first name (usually you refer to teachers here as ‘hocam’ which means ‘my teacher’ and shows respect) and this can take a long while for them to get used to."

    4. Failure to prepare is to prepare for failure... or is it?

    "Lessons that you spend hours preparing for generally don’t go as well as you had hoped. There were several times when I’d spend hours cutting and sticking things on pieces of card and placing pictures all over the classroom, hoping it would get some vocabulary action going, only to start the class and receive no response from the students.

    Conversely, lessons where you don’t feel very motivated or have no idea what you are going to do until you get into the classroom (which I call the ‘flying by the seat of your pants’ lessons) can turn out to be the best ones. I once had a lesson in which I was, admittedly, rather hungover. On the way to the lesson, I grabbed a book called ‘Taboos and Issues’, full of discussion topics, which I used as a basis for a rather impromptu lesson on addictions, which was very successful indeed."

    5. Teaching English isn't easy

    "Teaching English is a love/hate profession. There are weeks when you absolutely loathe it and want to quit, but then within the space of a lesson or two, you get inspired by something completely unexpected, rediscover your joy for it and love it again."

  • A woman stood outside in a square holding a map smiling

    3 traveling tips your English dictionary won’t teach you

    By Steffanie Zazulak
    Reading time: 3 minutes

    Traveling to a new country is a wonderful way to practice your English skills, but sometimes speaking English in a foreign country can be a little daunting—and an can only help so much. That’s why we’re sharing these three traveling tips: try them the next time you travel to an English-speaking country. They’re sure to make communicating in English with others more interesting and fun.

    Learn how to “break the ice”

    While you’re exploring, you’ll likely come across strangers you might want to “break the ice” with or speak to. A simple “hi” or “hello” along with telling them where you’re from is a great way to start a conversation.? Next, ask them for “insider tips” about their city, like their favorite places to visit or not-to-be-missed restaurants.

    If they seem friendly and are willing to share more information, make sure you ask for their name and use it when asking more questions. Most people appreciate it when others call them by their names in conversation.

    Learn how to ask people for help

    It's normal to get lost during your trip, but don't worry. Most English-speaking countries will have tourist centers near popular destinations with trained staff who can help you with any questions.

    If you can’t find a tourist center quickly enough, approach a friendly-looking person (students with backpacks are a pretty safe bet) and use the skills that you’ve already learned about approaching new people. You can include additional questions like “I’m lost, could you help me?” or “Do you know where I can find _________?” to let them know that you need their help. It’s also not uncommon for strangers to come up to you, especially when you’re carrying a map and look lost, to ask if you need help finding your way.

    Learn to express gratitude

    You will likely want to thank many people during your travels, like the new friends who just helped you when you were lost—and there are many ways to express gratitude.

    Saying “thanks” or “thanks so much” is an informal form of “thank you” in many English-speaking countries. You can also add the phrase “I appreciate it” or say “Thank you. I really appreciate your help” if the person you are thanking did something really special for you, like helping you out with directions.

    For some people, talking to someone you don’t know can be a little scary, especially in a second language. But don’t worry?— most people will be pretty responsive to you. In fact, many people welcome visitors to their cities with open arms, just remember to be polite and have a smile on your face when approaching them.

  • A woman sat on a sofa smiling reading a book

    11 fascinating facts about English

    By Steffanie Zazulak
    Reading time: 3 minutes

    English is one of the most widely-spoken languages in the world, but how much do you know about the language? Here are 11 facts about English?that you might not know.