Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Get in touch about our workplace training solutions

Five ways language can support global business growth
Play
Privacy and cookies

By watching, you agree ɫèAV can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."– Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by ɫèAV to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – ɫèAV's global research report,How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by ɫèAV can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by ɫèAV today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by ɫèAVfor flexible language testing and certification. Empower your business for international success.

Read our blog post 'Harness the power of English for a global competitive edge'.

Learn more about our English language training

More blogs from ɫèAV

  • Grammar 101: insider tips and tricks to instantly improve your writing (part 4)

    By
    Reading time: 7 minutes

    Punctuation makes your writing easier to read and understand, but it can be tricky to master. As an editor and proofreader, I often notice people confusing semi-colons and colons, so we'll explore the difference between them. And because both are often used in lists, we'll also look at the humble comma – and its sometimes-controversional cousin, the Oxford comma.

    Semi-colons and colons both connect phrases in a sentence but are used in different situations.

    Understanding colons

    Colons introduce important information and explanations. They're often used before lists as a replacement for phrases like "they are" and "which is":

    • He offered me a choice of drinks: tea, coffee or hot chocolate.
    • I packed the essentials in my bag: water, pens and a magazine.
    • She speaks three languages: English, French and Portuguese.

    You can also think of a colon as a spotlight, with the phrase that comes after the colon explaining or expanding what came before it.

    • In 1903, travel was changed forever by an important event: Orville and Wilbur Wright's first successful flight.
    • He loves visiting the animals at the farm: cows are his favourite.
    • There is one rule I live by: I treat others as I wish to be treated.

    The secrets of semi-colons

    A semi-colon links two ideas that are closely related and that would be two complete sentences if you used a period instead. They give a softer transition than a period would, and they're often used instead of conjunctions like "and", "but" and "because":

    • I love eating pizza; my sister loves eating burgers.
    • I wanted to go for a swim; I couldn't find my goggles.
    • It was the best of times; it was the worst of times.

    Semi-colons also seperate items in long lists to make life easier for the reader and stop a sentence becoming a sea of apostrophes. For example:

    • I've got my shopping list ready: peppers, carrots and oranges from the market; toothpaste, shampoo and pain relief from the drugstore; and a newspaper, snack and drink from the newsstand.

    Standard comma or Oxford comma?

    An Oxford comma goes before "and" or "or" at the end of a list. The first example has an Oxford comma, the second doesn't.

    • Please bring me a sandwich made with cheese, lettuce, and tomato.
    • Please bring me a sandwich made with cheese, lettuce and tomato.

    American English generally favors the Oxford comma, British English typically omits it, unless needed for clarity. Compare:

    • I love my parents, Taylor Swift and Keanu Reeves.
    • I love my parents, Taylor Swift, and Keanu Reeves.

    As with many areas of punctuation, whether you choose to use the Oxford comma is a matter of personal preference. However, the most important thing is to be consistent in your usage.

  • A person in a denim jacket and striped shirt holds glasses and a notebook, standing by a window with bright daylight.

    What happens in the brain when you learn a language?

    By
    Reading time: 7 minutes

    Whether you’re picking up Spanish for travel, Mandarin for business or French just for fun, you’re not only expanding your communication skills, you’re also giving your brain a powerful workout. But what actually happens inside your brain when you learn a language?

    The brain’s language centers

    Your brain is made up of many parts and two areas are significant for language:

    • : Located in the frontal lobe, this region helps you produce speech and form sentences.
    • : Found in the temporal lobe, this area helps you understand spoken and written language.

    When you start learning a new language, these areas get busy. They work together to help you listen, speak, read and write in your new language (Friederici, 2011).

  • What’s it like to teach English in Nepal?

    By
    Reading time: 3 minutes

    Anandi Vara was trained in teaching English in Kathmandu, Nepal before teaching at a monastery in Pokhara. There she taught students ranging from six to 10 years of age, both in groups and individually. Here she reveals the lessons she learned during her time there– including how to avoid being perturbed by a cockroach attack.

    Whatever you do: don’t freak out

    It just makes everything worse. It’s easy for things to get overwhelming – a sense that can be made worse by the feeling of homesickness, especially if it’s your first time living abroad – but thinking rationally, and getting to the source of what’s causing the worry, usually helps. It’s important, as you don't want to share your fear in lessons because you’re the teacher and need to show confidence.

    This was, however, tested to the limit when I had a cockroach dangled in front of my face. It took all my strength to stay calm. I gave an unimpressed look, thereby establishing myself as the figure of authority, which seemed to work.

    Be aware of cultural traditions

    It is important to remember that every country has its own traditions. I was teaching in a monastery, so I made sure to wear respectful clothing, even in the face of soaring temperatures. The more I learned about the Tibetan culture, the more fascinated I became by it. The students taught me how to write my name in Tibetan and the meaning behind it. I learned about Tibetan history and Tibetan culture.

    I also found that the more I showed willingness to learn about the Tibetan culture, the more I bonded with the students, so that when it was time to teach, the students were more cooperative in lessons, engaging and participating more.

    Teaching is two-way learning

    There is so much I learned teaching abroad, both in the classroom and out. Making mistakes as you begin is only natural, but it’s whether you can learn from these mistakes that counts. No two students are ever the same so it’s a constant process of learning as you go. As a result, I learned about the environment I was in – from traditional prayer ceremonies to the Tibetan alphabet– and about myself, notably organizational skills and a renewed curiosity about the English language.

    Be Flexible

    Sometimes it doesn’t matter if you’ve planned your lesson down to the smallest detail – if it doesn’t take, then it doesn’t take. I was only 10 minutes into a lesson once and I could tell that I was beginning to lose the students’ attention. Not only did it show that they were uninterested, it also distracted me from what I was doing. It was at this point that I threw out my existing plan and tried a whole new lesson: I had the students up on their feet and engaging with each other and, although completely improvised, it was very successful.

    Patience is a must

    During my one-on-one mentoring session, my student seemed to have no motivation. He wasn’t learning as well as the other students and had therefore given up. No matter what I tried, he refused to cooperate, but I didn’t let it put me off. I kept trying different methods until finally finding one that he responded to. I made sentence structuring into a game. It wasn’t anything fancy and consisted of scraps of paper with words written on them.

    Although it took a lot of time to find the right angle, it was worth it because he soon realised that although it might take longer for him to pick things up, he would eventually get there and have a greater sense of accomplishment.