Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Five ways language can support global business growth
Play
Privacy and cookies

By watching, you agree ɫèAV can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by ɫèAV to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – ɫèAV's global research report,How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by ɫèAV can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by ɫèAV today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by ɫèAVfor flexible language testing and certification. Empower your business for international success.

More blogs from ɫèAV

  • A girl sat at a laptop with headphones on in a library

    5 myths about online language learning

    By Steffanie Zazulak
    Reading time: 3 minutes

    Technology has radically changed the way people are able to access information and learn. As a result, there are a great number of tools to facilitate online language learning – an area that’s been the subject of many myths. Here we highlight (and debunk) some of the bigger ones…

    Myth #1: You will learn more quickly

    Although online learning tools are designed to provide ways to teach and support the learner, they won’t provide you with a shortcut to proficiency or bypass any of the key stages of learning.Although you may well be absorbing lots of vocabulary and grammar rules while studying in isolation, this isn’t a replacement for an environment in which you can immerse yourself in the language with English speakers. Such settings help you improve your speaking and listening skills and increase precision, because the key is to find opportunities to practise both – widening your use of the language rather than simply building up your knowledge of it.

    Myth #2: It replaces learning in the classroom

    With big data and AI increasingly providing a more accurate idea of their level, as well as a quantifiable idea of how much they need to learn to advance to the next level of proficiency, classroom learning is vital for supplementing classroom learning. And with the Global Scale of English providing an accurate measurement of progress, students can personalise their learning and decide how they’re going to divide their time between classroom learning and private study.

    Myth #3: It can’t be incorporated into classroom learning

    There are a huge number of ways that students and teachers can use the Internet in the classroom. Meanwhile, ɫèAV’s online courses and apps have a positive, measurable impact on your learning outcomes.

    Myth #4:You can't learn in the workplace

    Online language learning is ideally suited to the workplace and we must create the need to use the language and opportunities to practise it. A job offers one of the most effective learning environments: where communication is key and you’re frequently exposed to specialized vocabulary. Online language learning tools can flexibly support your busy schedule.

    Myth #5: Online language learning is impersonal and isolating

    A common misconception is that online language learning is a solitary journey, lacking the personal connection and support found in traditional classrooms. In reality, today’s digital platforms are designed to foster community and real interaction. With features like live virtual classrooms, discussion forums and instant feedback, learners can connect with peers and educators around the world, building skills together.

  • Two teenagers sat at a desk in a classroom working together in front of a laptop

    My lifelong learning journey: Why learning English never stops

    By Zarela Cruz
    Reading time: 4 minutes

    My journey with English began in the unlikeliest of places: a mining camp in southern Peru. As a child, I was fascinated by American culture – the movies, the music, the seemingly limitless world that English opened up. For me, the language was a gateway leading to a deeper understanding and feeling of belonging, making me part of their culture.

  • A classroom scene with a teacher and diverse students engaged in learning, using laptops on desks, in a brightly lit room.

    Is game-based learning technology a waste of time?

    By
    Reading time: 4 minutes

    We feel that game-based learning (GBL) is a waste of time… if not properly understood. Even then, one could argue that "wasting time" is a vital part of learning and perhaps we need to stop insisting that every second counts.

    Game-based learning vs. Gamification: Understanding the difference

    Let’s begin by first addressing the term "game-based learning" and how it compares to its doppelgänger, gamification. Gamification is the application of game mechanics and dynamics to non-game contexts to solve problems, engage users and promote desired behaviours. For example, rewarding acheivements with points, awards or badges for achievement, levelling up, using avatars, quests and collaboration are all gamification features, which elevate games above the mundane activities of normal life.

    The principles of gamification have been applied to the retail and services sectors for years: think of airlines' frequent flyers programs, pubs and bars running "happy hours" promotions, WeightWatchers' points-counting, Foursquare's badges for visiting new places. There are hundreds of examples of where game dynamics have been introduced into non-game contexts to influence behaviour and bring about a desired result.

    Game-based learning in action: More than just play

    Gamification does not refer to the straightforward use of games (whether digital or otherwise) as part of a teaching or learning interaction. A teacher using the board game Monopoly in the classroom to demonstrate the idea of rent is not gamifying the learning environment; they are involving learners in game-based learning. GBL refers to the use of games as tools: as devices for opening discussion, presenting concepts or promoting learner engagement within clearly defined learning objectives, in other words, learning through playing games. Gamification is the appropriation of those principles, mechanics and dynamics that make games work in order to promote engagement or engender a desired outcome.

    Teachers have long introduced games into the learning environment – such as Kim’s Game, Pelmanism and Guess Who? – and the uptake of GBL with digital games is particularly well demonstrated by the work being done by the Institute of Play, and the growing popularity of the likes of Minecraft and SimCity in schools. In terms of our immediate ELT context, pretty much any video game can be repurposed for language learning, in the same way a text, song or website can be. Take, for example, the indie game . Although there is no actual spoken language in the game, the platform puzzle format lends itself perfectly to practising language around predictions or conditionals ("If I pull that lever, the door will open"), recounting events ("I was chased by a giant spider!"), strategising and so on. In this post, we will be referring to existing digital games that have been appropriated into a learning context, as opposed to games that have been designed with a specific educational use in mind.

    Sharma and Barrett’s definition of blended learning provides a useful context for approaching the use of digital games in such modalities, notably the combination of “a face-to-face classroom component with an appropriate use of technology”. We’re making no assumptions about whether the games are being accessed in the classroom, on mobile or online at home. The blend isn’t defined by where a learner is, but by how their use of technology supports and enhances their contact with the teacher.

    The notion of appropriateness in Sharma and Barrett’s definition is critical as, in the case of a GBL project, it assumes a teacher has a familiarity with both the tech and content accessibility of a selected game. Acquiring that level of familiarity with a game requires a certain amount of time engaging with it to determine its fit for the needs of the learners, an activity which might easily be considered off task when compared to the other demands being made on an educator’s schedule.

    How GBL fuels engagement and deeper learning

    The benefits of GBL with digital games are potentially quite profound, however. First, studies indicate that playing video games in general can stimulate the generation of neurons and enhance connectivity between the regions of the brain responsible for memory formation, spatial orientation and strategic thinking. The right pairing of game and learning objectives could be argued to promote situated cognition, a theory that knowledge is constructed through – and inseparable from – social interactions and the context in which they take place. A learner immersed in SimCity stands a much greater chance of understanding the principles of taxation and the provision of public services through playing the role of a mayor, for example, than a learner being walked through the annual budget. As Lim et al. state: “games are effective because learning takes place within a meaningful context where what must be learned is directly related to the environment in which learning and demonstration take place”.

    Early-stage research on mirror neurons is adding a new aspect to the discussion around the immediacy of playing games. In short, mirror neurons suggest that when we observe someone performing an action, there is a brief moment in which our brain cells fire as if we are carrying out that action ourselves. The boundary between observer (player) and observed (in-game character) becomes blurred for a split second. A lot can happen in that split second.

    In addition to the benefits of an immersive, neuron-stroking experience, games demonstrably promote learner engagement by introducing the F-bomb into the mix (fun). They also have the capacity to provide an unrivalled social experience, as in the case of MMORPGs (massively multiplayer online role-playing games). As an example, consider how a leading MMORPG game, World of Warcraft, is applied in learning environments.

    Addressing concerns and embracing change

    However, there are often deep-seated cultural aversions to the use of games in an educational context that GBL initiatives are required to overcome. Critics have said that digital games are anti-social, that they rot your attention span, that they are not legitimate, validated learning resources. Although there is not yet a body of research that can empirically confirm or debunk the effectiveness of games used for learning, surely watching a learner plan, execute and evaluate a project in Minecraft with classmates suggests that those objections are based on dated assumptions. The language learning space in particular is still very much attached to a coursebook paradigm that is predicated on levels and a clearly defined syllabus. Perhaps GBL is too much at odds with an established business model that is the bedrock of too many large education organisations.

    So is GBL a waste of time? We’d argue that it is when its potential is not properly recognised and it is treated as light relief. Games are dynamic, engaging resources capable of delivering experiences and drawing connections that can really ignite a student’s learning experience. Furthermore, they bring a playful and unpredictable aspect to the learning process.