Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Five ways language can support global business growth
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English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by ɫèAV to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – ɫèAV's global research report,How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by ɫèAV can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by ɫèAV today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by ɫèAVfor flexible language testing and certification. Empower your business for international success.

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    Critical thinking is a term often thrown around the teacher’s lounge. You often hear, “Of course, teaching critical thinking is essential.” However, in that same space, we may also hear the question, “But how?”

    Teaching students to think critically involves helping them to develop a critical mindset. What exactly does that mean, and how can we do that?

    What does it mean to think critically?

    Critical thinking is a complex process that involves students reflecting, analyzing and evaluating ideas. Building a community of critical thinkers in our classrooms involves going beyond the cognitive domains and building the affective domains.

    The cognitive domain concerns subject knowledge and intellectual skills, whereas the affective domain involves emotional engagement with an idea or learning material.

    This deliberate teaching of critical thinking needs to be part of our teaching toolkit. We need to develop a mindset around it in and out of our classrooms.

    How can teachers develop a critical-thinking mindset?

    Consider all the questions we pose to students during our classes. Do we expect a yes or no answer, or have we established a classroom environment where students offer considered reasons for their responses?

    By following some guiding principles, we can get into the practice of naturally expecting deeper answers:

    1. Students need to engage in critical thinking tasks/activities at all levels.
    2. Teachers need to provide space/time in the classroom to build critical thinking learning opportunities.
    3. Practicing critical thinking must be incorporated throughout the course, increasing complexity as students improve their critical thinking ability.
    4. Students must be given opportunities to practice transferring critical thinking skills to other contexts.

    Activities to foster critical thinking in the classroom

    Activity/Strategy #1: Categorizing

    Provide a set of vocabulary terms or grammatical structures on the board (or pictures for true beginners). Ask your students to gather in pairs or small groups and have them categorize the list. Ask them to be creative and see how diverse the categories can be.

    Example:

    Desk, computer, pencil, stove, dishes, forks, novel, cookbook, sink, shelf

    • Made from trees: pencil, novel, cookbook, desk.
    • Made from metal: fork, stove, sink, etc.

    Activity/Strategy #2: What’s the problem?

    Provide students with a short reading or listening and have your students define a problem they read or hear.

    Tomas ran up the steps into Building A. The door was closed, but he opened it up. He was very late. He took his seat, feeling out of breath.

    • Determine why Tomas was late.
    • Underline verbs in the past tense.
    • Create a beginning or ending to the story.

    Activity/Strategy #3: Circles of possibility

    Present a problem or situation. Consider the problem presented in strategy #2 above: Ask the students to evaluate the situation from Tomas’ point of view, then, from the teacher’s point of view, and then from his classmate’s point of view.

    This activity generates many conversations, and even more critical thinking than you can imagine!

    Activity/Strategy #4: Draw connections

    Provide students with a list of topics or themes they have studied or are interested in. Place one in the center, and ask them to draw connections between each one.

    Afterward, they should explain their ideas. For example:

    “Energy and environment are affected by sports. Most sports do not harm the environment, but if you think about auto racing, it uses a lot of fuel. It can negatively impact the environment.”

    Activity/Strategy #5: What’s the rule?

    Play students an audio clip or provide them with a reading text. Draw students’ attention to a particular grammatical structure and ask them to deduce the rules.

    Activity/Strategy #5: Establishing context

    Show your class an image and put your students in small groups. Give each group a task. For example:

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    Ask questions like this:

    • If this were in a movie, what would the movie be about?
    • If this were an advertisement, what would it be advertising?
    • If this were a book, what would the book be about?

    There are many other wonderful strategies that can help build a classroom of critical thinkers. Getting your students accustomed to these types of tasks can increase their linguistic and affective competencies and critical thinking. In addition to these on-the-spot activities, consider building in project-based learning.

    How can you incorporate project-based learning into your classroom?

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    They also represent what students are likely to encounter when they leave our English language classes.

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    • The concepts and vocabulary associated with the word
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    • The register and frequency of the word

    That is a whole lot!

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    The terms mixed and community are bolded. You can engage students with a simple noticing activity of how these words are used, the forms they take, the words around them, their collocations and the concepts associated with these words. An exercise like this will help students develop a deep understanding of these words. And that deep understanding will enable students to make connections and draw conclusions around these terms.

    Bridging the academic gap

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