Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.
This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.
Why language assessment matters
Enhancing communication effectiveness
Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.
Global market competitiveness
Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.
Talent acquisition and retention
Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.
Types of language assessments
Proficiency tests
Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by ɫèAV. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.
Interviews
Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.
Role-playing scenarios
Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.
Implementing language assessment
Best practices for HR managers
When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.
Training and development strategies
Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.
Benefits for business professionals
Career advancement opportunities
Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.
Cross-cultural competence
Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.
Enhanced collaboration
Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.
Modern language assessment software is designed to be sophisticated yet user-friendly. It provides a platform to automate the testing process, delivering reliable and consistent evaluations while providing a positive candidate experience. Look for software that offers flexibility in test administration and the ability to measure multiple languages.
Online platforms
With the rise of remote work, online platforms for language assessments offer unparalleled convenience for job applicants. These platforms are scalable, allowing you to administer tests to candidates globally and often come with robust reporting features that provide detailed insights into test results.
Implementing Versant by ɫèAV
Versant language tests
Versant tests by ɫèAV are renowned for their accuracy, efficiency and comprehensive analysis of the four language skills tested. These tests are automated and provide objective evaluations that are crucial for making important HR decisions.
Compatibility and security
ɫèAV's Versant system ensures that your language testing process is both accessible and secure. Language assessments can be conducted remotely or at testing centers, with strict security measures in place to maintain confidentiality and integrity.
Training and support
With ɫèAV, you're not just getting a product; you're gaining a partner. Training and support services ensure that HR professionals and corporate clients are equipped to implement and make the most of their language assessment program, fostering an environment of continuous improvement.
Conclusion
Language assessment in business isn't just about evaluating a person's ability and skills; it's about building a foundation for success in the global economy. By understanding the significance of effective language assessment, and by utilizing the best tools and practices, businesses can ensure their place at the forefront of an international and multilingual world. The insights gained through comprehensive language assessments promote a diverse talent pool, foster inclusivity, and drive strategic business growth.
To truly capitalize on the benefits of language assessment, consider the impact that Versant by ɫèAV can have on your business. With its state-of-the-art assessments, it empowers organizations to make well-informed decisions that lead to a more competent workforce and a thriving business ecosystem. Investing in language assessments can be the catalyst for achieving your business goals, enabling a future where linguistic diversity is a celebrated asset, not a challenge to overcome.
Identify the specific language requirements of each role by considering the daily tasks and interactions the role entails. Factors to consider include the frequency of communication in the target language, whether the role involves written, oral, or both types of language skills, and the level of nuance and professional vocabulary required. After establishing these criteria, correlate them with standard language proficiency test levels, such as the Common European Framework of Reference for Languages (CEFR) or the Global Scale of English (GSE), to define your requirements more precisely.
Yes, many language assessment providers, including Versant by ɫèAV, offer a range of customization options. This can include tailoring the content of the assessments to match industry-specific terminology or the specific linguistic challenges your employees might face. It’s also possible to adjust the difficulty level to align with the roles you're assessing for.
To make sure an educational testing service ensures fairness, it’s crucial to select or design assessments that are culturally unbiased and accessible to individuals with disabilities. Providing clear instructions in multiple languages and offering practice tests can help candidates understand what to expect and reduce test anxiety. Additionally, using automated scoring systems like those in Versant tests can help eliminate human bias from the evaluation process.
For employees who exhibit strong potential but need to improve their language proficiency, consider implementing personalized language training programs. Assess their language abilities to identify specific areas for improvement, set realistic goals and provide access to language learning resources. Use regular follow-up assessments to track progress and adjust the learning plan as needed. Remember, investing in your employees’ language development is an investment in their future and the future success of your business.
It's important to determine the frequency of language assessments based on your business needs and objectives. If you're hiring new employees, language assessments should be conducted as part of the recruitment process. For current employees, consider conducting annual or bi-annual assessments to track their progress, particularly after any training or development programs aimed at improving their language skills. Moreover, if there's a significant change in an employee's role or responsibilities that require different or higher-level language or communication skills, then a reassessment should be conducted.
He worked on Microsoft Outlook when it was in its infancy, was a major influence in taking Yahoo Search from 0 to 90 million users and is now Head of Product Experience at Google X – Alphabet’s secretive division focused on creating technological innovations for the future. It has produced the self-driving car and Google Glass, and its Project Loon aims to provide internet to every square inch of the earth.
At Google X, Tom was in a unique position – always having to think five, ten or even more years ahead in order to conceptualize and build the technology of the future. As you might imagine, this is far from an easy task; not only do the ideas have to be original, but they have to meet people’s future needs – something that is not easy to predict.
So, how does Tom and the others at Google X deliver their vision for the future using today's materials and technology?
That’s where Rapid Prototyping comes in. It’s a concept that allows teams to experiment, learn and adjust prototypes quickly and cheaply, so that projects (and products) get off the ground. Failure is seen as a starting block and an inevitable part of the learning process. Following his workshop, we are going to look further at rapid prototyping and how it can relate to the ELT classroom.
Have you been teaching for a number of years and are looking for ways to challenge yourself and share your experience and passion with others?
Many would love the opportunity to progress in their careers and try new things but have no idea how to get started.
So, let's look at several potential jobs for English language teachers, find out what they involve and how you can improve your chances of getting a foot in the door.
1. Materials Writing
For those with a passion for writing and an eye for detail, ELT materials development could be for you. While writing can be hard to get into, there are several ways to get involved - especially if you are persistent and build a portfolio.
Here are some of our top tips for aspiring materials writers:
Create your own materials in class and think of ways of adapting the current materials you use for different ages or levels.
Share the materials you make with other teachers and get them to give you feedback.
Review materials for a publisher. Not only will you start to think more critically, but if you do a good job they might commission you to do some writing for them. One way to discover these opportunities is by signing up for their newsletters or following them on Facebook or .
Start a blog and share lesson tips, advice and activities with other teachers. If it becomes popular enough someone from a publisher might spot you and invite you along for an interview.
Join the , where you can create an account and publishers can contact you directly if they are interested in your profile.
Finally, write as much as possible - and get people to read your work. Listen to their feedback and take steps to constantly improve your output. You get better and faster at it at the same time.
2. Examining
If you like teaching exam classes, there's a good chance you'll enjoy examining too. Training to be a speaking examiner is a great way to earn some extra money and can also help you better understand test formats and mark schemes. This will certainly also benefit your students in the future too.
Specific requirements for examiners vary depending on the exam board. However, as a rule of thumb, you need a lot of experience teaching the level you wish to examine at. Here is an from ɫèAV outlining the expertise and competencies required to be a PTE General Examiner.
You can also check out the recruitment sites from , and to get more of an idea if you are eligible.
Like materials writing, examining can be very competitive, so here is some advice to help you get started:
Teach more exam classes. The more variety and levels you do, the more opportunities you'll have.
Familiarize yourself with the mark schemes to give you a deeper understanding of how examiners think. Most of this information can be found in teacher handbooks like this one for .
Help organize mock exams at your school. This will give you valuable experience examining as well as organizing students and materials.
Start as an invigilator for written exams. If you do a good job, it'll show that you are competent and you'll learn more about how exam days are structured.
Contact your local exam center and introduce yourself. And who knows? They might even be recruiting.
3. Academic Management
Another common career goal for long-term English teachers is to become an Academic Manager or Director of Studies (DoS). A successful DoS assumes many roles; often having to organize teachers' schedules, deal with students' concerns, develop new courses, and find cover (or teach) classes at the last minute. They may also need to help with the school's marketing and business side, too. Ìý
Many academic managers are employed internally, so get involved with what is going on at your school and apply for smaller coordination positions to see if it's something you enjoy.
You can also try:
Offering to help with placement testing of new students. This will help you get to know the type of students at your school and the objectives they have, and also learn more about the levels and courses on offer.
Not limiting yourself to teaching one kind of course. If you work at an academy that offers courses for young learners, teens, adults, exam preparation, business etc., try them all. A good DoS should be able to offer advice to all the teachers.
Taking a course - most academic managers will be expected to have an advanced TEFL qualification like a DELTA, an MA TESOL or something similar. Specific leadership and management courses are available for those who want to specialize in this area, such as Leadership in ELT.
Offering creative ideas or constructive criticism to the current management team about how the school runs and what you think could be even better.
Organizing an event for teachers and students to show you are interested and have the type of skills that are needed.
Apply for academic management positions in summer schools to give you a taste of what's to come.
4. Teacher Training
If you are interested in teaching methodologies and sharing your knowledge with others but not keen on the admin side, then teacher training might be for you.
As a teacher trainer, you may be required to run workshops on various topics, observe teachers and offer feedback and help with lesson planning. This means it's vital that you can listen to others carefully and clearly explain things.
Here are some ideas to give you a better chance of finding work as a teacher trainer:
Organize informal workshops at your school. Encourage teachers to share ideas that have worked well for them with the rest of the staff.
Try team teaching where you and a colleague teach a class together. It's a great way to learn from each other and give your students a new experience.
Practice giving feedback by doing peer observations with other teachers.
Submit a proposal for a conference to see if you enjoy presenting.
Mentor a new teacher at your school.
Take an advanced teaching qualification to boost your knowledge.
Find teaching work in a school that also run their own initial teaching qualifications like the CELTA or Trinity CertTESOL. If you impress the DoS with your teaching skills - they may recommend you get involved with the teacher training department.
Where to apply for jobs
The best place to look for new opportunities is often at the school where you currently work. Start by trying new things and showing an interest in the day-to-day running of the organization. Once you've got the attention of the management it will be easier to negotiate a new position. However, if you work at a small school with fewer chances to grow professionally, think about moving to a new school.
Other good places to look for new positions include:
Linkedin (don't forget to update your profile and ask for recommendations from colleagues)
You are nervous, yet excited. You want to appear relaxed and fun, but still be taken seriously. Most of all, you are keen to make an excellent first impression.
With all that in mind - planning your first English classes of the year can be a daunting experience.
Here are six things to consider when planning your first classes:
1. Set clear aims
Whether you are teaching young learners, teenagers or adults, it’s important you discuss the aims and objectives of the course from day one. You’ll need to learn more about your students' needs to do this. Why are they learning English? Do they want to prepare for an official exam? What activities do they enjoy? What things do they need to improve the most?
The way you do this will depend on the age of your learners. For example, with adults and teens, you could get them to interview each other and write a report about what they found out. With younger children, do a survey they can complete using smiley faces.
2. Find out students’ interests
Although you should understand your students' needs and why they want to learn English - to help make your classes relevant and engaging - you should also discover what they enjoy doing outside of class.
To do this, get students to write mini bios you can stick around the classroom. Or have them prepare presentations where they share something they are passionate about with the rest of the class - using coursebooks. As a class, go through the contents page, vote on which topics students find most interesting, and start with those.
3. Break the ice
You want your first class to be fun so that students are motivated, and associate English language learning with something they can enjoy. Ice-breakers can also be an excellent way to get to know each other and learn about your students' current level of English.
Activities where students have to ask each other questions work well.
4. Provide a comfortable environment
Young learners and teenagers tend to be shy at the start of a course - especially if they don’t know each other. Develop a rapport and break down boundaries by including team-building activities in your first class.ÌýYour aim is to have all the students feeling more comfortable with each other before the end of the lesson so that there are no awkward silences in future lessons.
5. Manage expectations
Managing expectations is an essential part of a teacher's job. Make sure in the first class you are clear about what you expect from your students and what they can expect from you.
Have students brainstorm the rules for the class and then make a big poster or ‘class contract’ which all students have to sign. Display the poster on the wall so you can always refer to it if someone misbehaves.
Try to keep the rules as positive as possible. Instead of writing: 'Don’t speak your first language', write: 'Try to always speak English and ask if you don’t know a word'. If you are feeling really brave, you can even get your students to devise a list of rules for you which you can display on the wall next to theirs.
6. Make it challenging
It’s great making your first lesson fun - but there’s nothing more motivating than leaving a new class and feeling like you’ve made a good decision and you are going to learn lots (and you aren’t wasting your time or money). This is especially important for adult learners.
So, as well as getting to know each other and finding out their needs, teach them something new. This could be 10 new pieces of vocabulary, how to structure a letter or report, or a list of resources they can use at home to practice their English.
