Enhancing workplace communication: The new role of language assessments in business success

Andrew Khan
two business people sat together in a meeting both looking at a laptop
Reading time: 4 minutes

The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

While potentially useful, tools to translate, generate, or ¡®correct¡¯ written text won¡¯t help with the effectiveness of the verbal communication that powers business relationships.

Is your teams communication effective?
Play
Privacy and cookies

By watching, you agree ɫèAV can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

The importance of effective communication

Whether it¡¯s customer support calls, sales presentations, health and safety instructions or day-to-day engagement with colleagues, our personal and professional interactions in the workplace rely on our ability to understand and be understood.

Equally, clarity of communication is central to many of the ¡®future skills¡¯ that employers have identified as critical to sustained success ¨C notably .

It can be challenging for people who have English as a first language to feel confident in these skills ¨C and even more difficult for those who may use another language at home but are required to speak English at work.

Challenges faced by second-language English speakers

When designing assessments that measure English proficiency, we need to balance the convenience and duration that enable them to fit into a fast-paced hiring workflow with the coverage that gives businesses confidence in the results. This means focusing on the most essential elements of effective communication.

Introducing the Versant by ɫèAV English Speaking and Listening Test

With the new Versant by ɫèAV English Speaking and Listening Test, we take just seventeen minutes to give a comprehensive picture of communicative English competence. So where do we focus?

Get in touch to learn about our corporate solutions

Effective verbal communication: Balancing listening and speaking skills

As a starting point, the businesses that we heard from in our research were clear that listening is just as important a skill as speaking when it comes to making hiring decisions.

Anyone who has been through sales or customer support training in the past will likely be familiar with the phrase ¡°you have one mouth but two ears,¡± meaning that, in a professional context, our ability to listen, actively and attentively, for detail and nuance, can be twice as valuable as speaking. A test that didn¡¯t place equal weight on comprehension and productive speech when assessing communicative ability would be missing the mark.

Evolving expectations around speech

Our research also pointed to expectations around speech having shifted in recent years. The range of jobs where English is required at the point of hiring has increased in many countries ¨C with professionals from taxi drivers to online tutors often asked to demonstrate communicative competence.

With this in mind, ɫèAV has introduced the Global Scale of English Job Profiles framework to help employers define appropriate English requirements for a variety of different positions.

Customer Support roles and communicative ability

Customer Support roles, historically the main use case for testing English in the workplace, are also evolving. Employers are placing a much greater emphasis on true communicative ability to help resolve complex problems rather than scripted or pre-prepared responses delivered with US-style accents.

Designing effective assessments

Taking this into account, we recognized a need to design a more effective way of testing both the manner of speaking and the content of that speech. Manner-of-speaking scores bring together the measurement of fluency or the fluidity and cohesion of a spoken response, pronunciation and intelligibility.

Pronunciation is different from accent ¨C a test taker can have an Indian accent, a French accent or a Japanese accent and still pronounce English words in a way that first-language speakers will expect to hear them. Intelligibility reflects the reality that we all speak in different ways, with a voice authentic to ourselves, and looks to assess whether that voice can be easily understood by others.

Measuring communication skills

The most relevant measure of communication skills isn¡¯t whether you sound like a fluent speaker but whether you can use your ability with language to convey meaning effectively. Our speech also needs to be relevant and appropriate, with suitable vocabulary and grammatical accuracy.

We¡¯ve found the most successful way to measure speech content is to blend short questions with a limited set of potential responses with more open-ended items. This enables test takers to speak organically and really show what they can do with their language skills.

The value of fair and objective assessments

Whether used as a hiring tool, to diagnose employees' learning and development needs or to benchmark improvement over time, English assessments can be a great asset to businesses ¨C but only if they¡¯re fair, objective and laser-focused on the skills that underpin true communicative competence.

Join our webinar to learn more

Join us for an insightful webinar where we will delve deeper into the role of language assessments in enhancing workplace communication and driving business success. Sign up now to secure your spot and learn how the Versant by ɫèAV English Speaking and Listening Test can benefit your organization.

Sign up for our webinar here

References

More blogs from ɫèAV

  • Students sat at desks in a classroom working

    Learning from mistakes: Using exam errors to perfect your English

    By

    Taking English exams can be intimidating and challenging. Everyone has their own set of strengths and weaknesses, and it's common to make the same kinds of mistakes in an exam.

    It¡¯s possible to make use of this though, and improve your English from the mistakes you make. Today in our language learning blog, we discuss how we can use exam errors to perfect and improve your English.

    1. Find a pattern

    Firstly, you want to establish what your weak and strong points are. Write these down somewhere each time and build up a record. It's essential to take note of the mistakes you make and try to see if there's a pattern.
    Perhaps mistakes happen on:

    • A specific type or style of question
    • Questions relating to the same topic area
    • A particular way the exam is delivered (like spoken or written)

    These are only a few examples, but recognizing patterns or similarities can help you focus on areas that need improvement or extra attention.

    2. Rationalize and understand your mistakes

    Making mistakes in an exam can really impact a person's confidence, but if you can, look back and rationalize why that mistake was made. It can help your confidence in the future. Sometimes mistakes are made just because of a misinterpretation, perhaps a question wasn¡¯t read correctly, and you realize you knew the answer after all.

    Remember, the situation of being in an exam can be stressful and you may not think or respond in the way you normally would outside of the exam room, so don't be too hard on yourself.
    Mistakes happen in the real world every day, and being able to look back at them and examine them critically is a valuable skill.

    3. Compare and team up with peers

    As we¡¯ve already mentioned, everyone has their strengths and weaknesses. It can be a great idea to compare your mistakes with others; they may be making the same ones.

    You can team up and try to tackle them together, or you may know someone whose strength is in your weak areas (and vice versa). It's helpful to team up and help each other. They might have some handy tips and techniques for you to try.

    4. Experiment with study techniques

    It's good to switch up techniques at times and your errors might be giving you some guidance on doing so. If you tend to make errors with your spoken English, consider study techniques that work on that ¨C like using recall or incorporating music to strengthen your speech.

    Perhaps memory is an issue, so using tools like flashcards can help you. Some techniques focus on and help improve some areas more than others, so there isn¡¯t one solution for all. Make sure to experiment and see what works for you.

    5. Repetition

    Perhaps an obvious one, but just repeating and practicing the questions/tasks you¡¯ve gotten wrong in the exam is a good approach. By doing it over and over again, with some persistence, it ends up being retained in your long-term memory.

    You may want to study variations of the questions you struggle with, as exams tend to alter their questions and you don¡¯t want to be thrown off in an exam if they reword/change the question slightly.

    The next time you review your exam results, remember these steps, look for patterns, examine your thought process and don¡¯t be afraid to ask others for help. With enough practice, those errors should be things of the past.

  • Three young people sat outside eating pizza and smiling

    English food names explained: A culinary journey through language

    By

    Food is not just a means of nutrition; it can be a vibrant part of a culture's identity. English cuisine, influenced by its history, boasts a range of interesting and sometimes puzzling food names (some even puzzling fluent English speakers).?Let's explore the stories behind some of the most well-known English food names.

    ?

  • A woman and a man talking together

    4 ways to improve your students' intelligibility

    By

    Intelligibility is the art of being understood by others. Many students think they need to speak a language flawlessly and with a native-like accent to make themselves clear, but this is not quite true.

    While there is a correlation between proficiency and intelligibility, even students of lower general proficiency are capable of expressing what they mean, in a way that the listener understands, if they are using good intelligibility practices.

    Being understandable in a second language is often extremely important in work environments, especially as the world becomes more connected and job markets more competitive.?

    Intelligibility is a vital aspect of communication but it is not exactly a skill in itself. Instead, it is a combination of fluency, pronunciation, and managing your speed of speech. To reflect how important this is for language learners when studying, traveling or at work, we use an Intelligibility Index as part of our Versant English Test scoring.

    This index is based on factors affecting how understandable speech is to fluent English speakers. These include things like speed, clarity, pronunciation and fluency. Ranging from 1 (low) to 5 (high), the Intelligibility Index shows how intelligible someone¡¯s speech in English is likely to be in a real-world situation.

    Let¡¯s go into some activities and exercises you can try in class to help your students improve their intelligibility with their English and speaking skills.