Enhancing workplace communication: The new role of language assessments in business success

Andrew Khan
two business people sat together in a meeting both looking at a laptop
Reading time: 4 minutes

The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

While potentially useful, tools to translate, generate, or ¡®correct¡¯ written text won¡¯t help with the effectiveness of the verbal communication that powers business relationships.

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The importance of effective communication

Whether it¡¯s customer support calls, sales presentations, health and safety instructions or day-to-day engagement with colleagues, our personal and professional interactions in the workplace rely on our ability to understand and be understood.

Equally, clarity of communication is central to many of the ¡®future skills¡¯ that employers have identified as critical to sustained success ¨C notably .

It can be challenging for people who have English as a first language to feel confident in these skills ¨C and even more difficult for those who may use another language at home but are required to speak English at work.

Challenges faced by second-language English speakers

When designing assessments that measure English proficiency, we need to balance the convenience and duration that enable them to fit into a fast-paced hiring workflow with the coverage that gives businesses confidence in the results. This means focusing on the most essential elements of effective communication.

Introducing the Versant by ɫèAV English Speaking and Listening Test

With the new Versant by ɫèAV English Speaking and Listening Test, we take just seventeen minutes to give a comprehensive picture of communicative English competence. So where do we focus?

Get in touch to learn about our corporate solutions

Effective verbal communication: Balancing listening and speaking skills

As a starting point, the businesses that we heard from in our research were clear that listening is just as important a skill as speaking when it comes to making hiring decisions.

Anyone who has been through sales or customer support training in the past will likely be familiar with the phrase ¡°you have one mouth but two ears,¡± meaning that, in a professional context, our ability to listen, actively and attentively, for detail and nuance, can be twice as valuable as speaking. A test that didn¡¯t place equal weight on comprehension and productive speech when assessing communicative ability would be missing the mark.

Evolving expectations around speech

Our research also pointed to expectations around speech having shifted in recent years. The range of jobs where English is required at the point of hiring has increased in many countries ¨C with professionals from taxi drivers to online tutors often asked to demonstrate communicative competence.

With this in mind, ɫèAV has introduced the Global Scale of English Job Profiles framework to help employers define appropriate English requirements for a variety of different positions.

Customer Support roles and communicative ability

Customer Support roles, historically the main use case for testing English in the workplace, are also evolving. Employers are placing a much greater emphasis on true communicative ability to help resolve complex problems rather than scripted or pre-prepared responses delivered with US-style accents.

Designing effective assessments

Taking this into account, we recognized a need to design a more effective way of testing both the manner of speaking and the content of that speech. Manner-of-speaking scores bring together the measurement of fluency or the fluidity and cohesion of a spoken response, pronunciation and intelligibility.

Pronunciation is different from accent ¨C a test taker can have an Indian accent, a French accent or a Japanese accent and still pronounce English words in a way that first-language speakers will expect to hear them. Intelligibility reflects the reality that we all speak in different ways, with a voice authentic to ourselves, and looks to assess whether that voice can be easily understood by others.

Measuring communication skills

The most relevant measure of communication skills isn¡¯t whether you sound like a fluent speaker but whether you can use your ability with language to convey meaning effectively. Our speech also needs to be relevant and appropriate, with suitable vocabulary and grammatical accuracy.

We¡¯ve found the most successful way to measure speech content is to blend short questions with a limited set of potential responses with more open-ended items. This enables test takers to speak organically and really show what they can do with their language skills.

The value of fair and objective assessments

Whether used as a hiring tool, to diagnose employees' learning and development needs or to benchmark improvement over time, English assessments can be a great asset to businesses ¨C but only if they¡¯re fair, objective and laser-focused on the skills that underpin true communicative competence.

Join our webinar to learn more

Join us for an insightful webinar where we will delve deeper into the role of language assessments in enhancing workplace communication and driving business success. Sign up now to secure your spot and learn how the Versant by ɫèAV English Speaking and Listening Test can benefit your organization.

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References

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    There's a certain allure that surrounds spooky words. Their very sound can send shivers down your spine and their meanings often carry chilling tales of the past. For those who revel in the peculiarities of language, exploring the origins of these eerie expressions offers a hauntingly delightful experience.

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    1.?Ghoul

    The word "ghoul" has its roots in Arabic folklore. Derived from the Arabic word "gh¨±l," it refers to an evil spirit that robs graves and feeds on the dead. This sinister entity first appeared in English texts around the 18th century, becoming synonymous with creatures that haunt our nightmares.

    2.?Witch

    "Witch" is a word steeped in history and lore. Its origins can be traced back to the Old English word "wicce" (for a female witch) and "wicca" (for a male witch). These terms are believed to be linked to the Proto-Germanic root "wikkjaz," meaning "one who wakes the dead." Over the centuries, the image of witches transformed, influenced by cultural narratives and historical events such as the infamous witch trials.

    3.?Vampire

    The word "vampire" conjures images of blood-sucking fiends that prowl the night but its linguistic origins are equally fascinating. It likely comes from the Serbian word "vampire," which gained popularity in the 18th century in Western Europe. This term was used to describe beings that rise from the grave to feast on the living, a concept that has since been romanticized in literature and film.

    4.?Specter

    Derived from the Latin "spectrum," meaning "appearance" or "vision," the term "specter" is often used to describe a ghostly apparition. In the 17th century, it came to be associated with the haunting phantoms that drift through abandoned halls and eerie landscapes. Its spectral connotations are timeless, evoking images of translucent figures and the eerie rustle of bygone whispers.

    5.?Zombie

    While the concept of reanimated corpses exists in various cultures, the word "zombie" has its origins in West African folklore. It is derived from the Kikongo word "nzambi," meaning "spirit of a dead person." The term was introduced to the Western world through Haitian Vodou practices and gained prominence in popular culture during the 20th century.

    6.?Poltergeist

    The term "poltergeist" originates from the German words "poltern," meaning "to make noise," and "Geist," meaning "spirit" or "ghost." This eerie word describes a type of supernatural entity that is known for its mischievous and sometimes malevolent behavior, often manifested through unexplained noises or objects moving without apparent cause. Poltergeist occurrences have long featured in folklore and horror stories, capturing the imagination with tales of restless spirits causing chaotic disturbances in the world of the living.

    7.?Banshee

    The word "banshee" is rooted in Irish mythology, deriving from the Old Irish term "bean s¨ªdhe," meaning "woman of the fairy mound." Banshees are believed to be heralds of death, their mournful wails seen as an omen that someone is soon to pass away. These spectral figures often appear as women shrouded in gray or white garments, their cries echoing the sorrow and mystery that enshroud their presence. The legend of the banshee has endured in popular culture, continuing to haunt the imaginations of those who hear her tales.

    8.?Doppelg?nger

    The term "doppelg?nger" originates from the German language, combining "doppel," meaning "double," with "G?nger," meaning "goer" or "walker." It refers to the unsettling phenomenon of encountering one's double, often considered an omen of bad luck or death. In folklore, a doppelg?nger is thought to be a spirit or supernatural entity that takes on the appearance of a living person. This eerie concept has been a source of fascination in literature and art, exploring themes of identity and the dual nature of the self.

    9.?Wraith

    The word "wraith" has Scottish origins and is commonly used to describe a ghost or apparition, particularly one that portends death. Its etymology is somewhat obscure, though it shares a kinship with words indicating spectral or eerie appearances. Wraiths are often portrayed as shadowy, ethereal figures that linger between the realm of the living and the dead, haunting desolate landscapes with their sorrowful presence.

    10.?Mummy

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    11.?Werewolf

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    The power of spooky language

    Spooky words hold a unique power over us. Understanding their origins not only enriches our linguistic knowledge but also deepens our appreciation for the stories and cultures that have shaped these words over time.

    For linguaphiles, unraveling the mysteries behind spooky words is a thrilling adventure. Each term carries a legacy, a tapestry woven with tales of terror and wonder. Whether you're penning a chilling tale or simply enjoy the art of language, these eerie expressions continue to captivate and inspire.