Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
Reading time: 2 minutes

Are you ready to harness the power of English to drive your business forward? At ɫèAV, we are proud to announce the release of the ÌýɫèAV Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by ɫèAV test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the ɫèAV Global English Proficiency Report 2024 today and leverage ɫèAV’s English language testing and learning suite to support your business growth.

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    How the GSE can help teachers personalize activities

    By Leonor Corradi

    Reading time: 4.5 minutes

    Teaching is an art form that thrives on adaptation and personalization. When dealing with language instruction, ensuring that each student is engaged and effectively learning is of paramount importance. In my experience as a teacher, I have learned that we should always teach our students rather than the coursebook or the syllabus. I think most teachers would agree with this.

    However, it may be challenging to adapt activities to cater to our learners’ needs. What does personalizing an activity mean? How can we make it more accessible to our English learners? One would think that making the answers more obvious can be the way to go. Yet, this does not really help students learn and make progress. That's where the Global Scale of English (GSE) comes in as a valuable tool for personalizing teaching activities.

    The essence of personalized learning

    Personalizing an activity in language teaching does not simply mean making the responses more obvious. Instead, it's about tailoring the exercise to elevate the student's learning experience and potential for progress. This demands an insightful approach during the preparation phase of any given lesson.

    Utilizing the GSE in language teaching

    Let’s analyze this listening activity at A2 level for a group of adults:

    Audio script example:

    Emma: Are you working on the Media project?

    Vic: Yes. I may start working on a new project in a couple of weeks, but for now I’m writing the objectives for Media. Why?

    Emma: Well, Adam wants to see the photos for the project. He needs them for the ads.

    Vic: Oh, they’ll be ready next week. OK?

    Emma: Awesome! Thanks. Any plans for the weekend?

    Vic: Well, I have to work on Saturday. We’re taking the Media pictures in the morning, but we’re just going to have fun at the beach in the afternoon.

    Emma: Nice!

    Vic: What about you? What are you doing this weekend?

    Emma: I’m going to a concert on Sunday at 3 pm.

    Vic: That sounds fun!

    Listen and write T (true) or F (false)

    1. Vic is working on a new project.

    2.Ìý Vic is working on Saturday morning.

    3. Emma is going to a concert on Sunday evening.

    GSE Descriptors

    Upon dissecting this example by the GSE descriptors, we can identify the learning objectives that align with an A2 level:

    • Can identify simple information in a short video, provided that the visual supports this information and the delivery is slow and clear. (GSE 30)

    • Can identify basic factual information in short, simple dialogues or narratives on familiar everyday topics, if spoken slowly and clearly. (GSE 32)

    • Can understand the main information in short, simple dialogues about familiar activities, if spoken slowly and clearly.Ìý(GSE 33)

    • Can identify key information (e.g., places, times) from short audio recordings if spoken slowly and clearly. (GSE 33)

    We know that learners should be given a global task first for overall listening, which is also one of the communicative objectives in the Global Scale of English:

  • A teacher helping a student at a table

    The Global Scale of English and planning: A perfect partnership

    By Leonor Corradi

    As a teacher, I realized that planning had become an 'automatic pilot' routine from which I did not learn much. Like many others, I thought scales such as the Global Scale of English (GSE) or the Common European Framework of Reference are just that; references that are beyond the realities of their lessons.

    However, I've seen that the GSE is a very powerful resource to help us at the level of planning.Ìý

    If you're using a coursebook you may have noticed that, after completing one of the books in the series, students move up one level, such as from elementary to pre-intermediate or from intermediate to upper-intermediate.

    We all understand what it means to be an elementary or intermediate student. These levels are usually defined in terms of structures – conditional sentences, passive voice, and tenses – Simple Past, Future Continuous, etc.

    But why do students want to learn English? Using it means being able to listen or read and understand, interact with others, and communicate in writing. Even if it is parents who enroll their children in language institutes, what they want is for them to use the language. We can see a mismatch between how levels are defined and students' aims to study English.

    Here's how the GSE can help English language teachers

    First, you need the right scale for your group – Pre-primary, Young Learners, Adults, Professionals or Academic, which can be downloaded at:

    /languages/why-pearson/the-global-scale-of-english/resources.html

    Focus on your students' level. There you will see all the learning objectives that students need to achieve to complete the level at which they are and move on in their learning journey.

    What are learning objectives?ÌýThey are can-do statements that clearly describe what students are expected to achieve as the result of instruction. In other words, these objectives guide teachers in our planning to help students learn.

    When we plan our lessons, rather than working at lesson level only, we should reflect on how the activities proposed are referenced against the learning objectives of the level. We may see that some activities need some adapting in order to focus on the selected learning outcomes.

    At the level of planning as well, I also use the GSE to analyze the activities proposed in the materials I am using. Let me tell you what I do. Let's take listening, for instance. You may use the downloaded scales or the Teacher Toolkit that the GSE provides. Let's run through how this works.Ìý

    Ìý