Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
Reading time: 2 minutes

Are you ready to harness the power of English to drive your business forward? At ɫèAV, we are proud to announce the release of the ɫèAV Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by ɫèAV test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the ɫèAV Global English Proficiency Report 2024 today and leverage ɫèAV’s English language testing and learning suite to support your business growth.

More blogs from ɫèAV

  • A boy wearing headphones smiling listening to music

    11 great English language song lyrics

    By Steffanie Zazulak

    What is it about music that helps boost your English skills, confidence and pronunciation? A song can provide an emotional connection between the music and the listener, providing learners with new ways to express their feelings. Music and rhythm have also been shown to benefit memorization, which is a key component of learning.

    Here are some of our favorite lyrics to some of our favorite songs:

    1. The Beatles – Blackbird

    The Beatles are the best band to help you learn English. There are many Beatles songs with catchy melodies and simple lyrics, but Blackbird captures the Fab Four at their most poetic:

    Blackbird singing in the dead of night
    Take these broken wings and learn to fly
    All your life
    You were only waiting for this moment to arise

    2. The Cure – Friday I’m In Love

    This song is a great way to help learn the days of the week (that may be obvious). Love is also a very popular English word, so this one is for all the romantics out there.

    Always take a big bite
    It’s such a gorgeous sight
    To see you eat in the middle of the night

    3. Ed Sheeran – Thinking Out Loud

    Another one for the lovers, Ed’s heartfelt lyrics are huge in the mainstream pop charts. Here, he tells the sweet story of long-time love in this ballad and he’s becoming one of the world’s most sought-after songwriters.

    Take me into your loving arms
    Kiss me under the light of a thousand stars
    Place your head on my beating heart

    4. The Smiths – How Soon Is Now?

    This classic from Morrissey and co was voted runner-up in VH1’s Top Lyrics poll, for the lyrics: So you go and you stand on your own, and you leave on your own, and you go home and you cry and you want to die’ but it’s the opening lines of the song that are the most intriguing. Firstly, they’re adapted from George Eliot’s novel Middlemarch and include some rather clever double meanings – namely ‘son’ (sun) and ‘heir’ (air).

    I am the son
    And the heir
    Of a shyness that is criminally vulgar

    5. Neil Young – Heart of Gold

    This was Neil Young’s only number-one hit single from 1972’s Harvest album. He uses simple lyrics and melodies to tell his story of searching for true love.

    I’ve been in my mind
    It’s such a fine line
    That keeps me searchin’ for a heart of gold
    And I’m gettin’ old

    6. U2 – City of Blinding Lights

    U2 is the second-best band to help you learn English and frontman Bono is the second-best male artist to help you learn (edged out by Justin Timberlake). The chorus was inspired by a moment during a performance in New York City, when Bono saw the audience lit up and shouted, “Oh, you look so beautiful tonight!”

    And I miss you when you’re not around
    I’m getting ready to leave the ground
    Oh you look so beautiful tonight
    In the city of blinding lights

    7. The Police – Every Breath You Take

    These lyrics are a good use of repetition and rhyme, which is excellent for helping memorization. Most people consider this a love song, but that’s a common mistake. In 1983, Sting was interviewed for New Musical Express and explained: “I think it’s a nasty little song, really rather evil. It’s about jealousy and surveillance and ownership.”

    Every move you make and every vow you break
    Every smile you fake, every claim you stake, I’ll be watching you
    Every move you make, every step you take, I’ll be watching you

    8. Bob Dylan – Mr Tambourine Man

    Dylan’s whimsical, poetic lyrics might be difficult for an English language learner to interpret, but that doesn’t mean they’re not a pleasure to listen and sing along to.

    Hey! Mr Tambourine Man, play a song for me
    I’m not sleepy and there is no place I’m going to
    Hey! Mr Tambourine Man, play a song for me
    In the jingle jangle morning I’ll come followin’ you

    9. Madness – Our House

    This song takes you through the daily goings-on in a typical household in the 80s. This song has been around for a while now but is a story that most people can still connect with. This is an excellent song for understanding the concept of nostalgia!

    I remember way back then when
    everything was true and when
    we would have such a very good time
    such a fine time

    10. Otis Reading – (Sittin’ on) The Dock of the Bay

    Sadly, Otis Redding lost his life in a plane crash shortly after this song was recorded, and it was released after his death. His lyrics are quite reflective, provoking both contentment and sadness. You can really imagine yourself sitting on the dock with his simple yet descriptive words.

    Sittin’ in the morning sun
    I’ll be sittin’ when the evening comes
    Watching the ships roll in
    Then I watch them roll away again

    11. Leonard Cohen – Everybody Knows

    No list of standout turns of phrase would be complete without Leonard Cohen, a man whose songwriting process is so painstaking he’ll often spend years on the same song. When quizzed on his process, Cohen once said it often took so long because, “After a while, if you stick with the song long enough it will yield.” It’s interesting to note then that, even for a master of the English language, the words don’t always come easily. Everybody Knows remains a firm favorite among fans, with the majority of lines starting with the words ‘Everybody knows…’ It’s a lengthy song, but for the sheer beauty of its words and phrasing, the opening lines are a highlight:

    Everybody knows that the dice are loaded
    Everybody rolls with their fingers crossed
    Everybody knows that the war is over
    Everybody knows that the good guys lost

  • A couple laughing together while having drinks

    10 English words and slang terms you should know

    By Steffanie Zazulak

    Not everything can be taught in the classroom – that’s why we’ve put together a list of 10 English words, slang terms and figures of speech for you to sprinkle into your English conversations. Not sure how to use them? Don’t worry, we’ve included definitions and examples of how to use them in a sentence.

    Earworm

    A song or tune that, once you’ve heard it, is stuck in your head.

    Use it: “That new Taylor Swift song is such an earworm!”

    Staycation

    Spending your holiday in your hometown rather than traveling abroad. Often spent relaxing around the house or doing activities in the local area.

    Use it: “I’m having a staycation this summer, as I’m trying to save money.”

    Webisode

    An episode or series created exclusively for online viewing. This can be part of a web series or used to promote a television series.

    Use it: “There’s a new Breaking Bad webisode online, have you seen it?”

    Crowdfunding

    Funding a project or business venture by asking a large number of people (typically online) to invest a small amount of money – usually via websites such as Kickstarter and Indiegogo.

    Use it: “We raised enough money to launch our business using crowdfunding.”

    Glamping

    Glamorous camping! Avoiding any rough conditions with luxurious facilities and accommodation, such as a yurt or cabin.

    Use it: “We’re going to be glamping at Glastonbury this year.”

    Lookalike

    Something or someone that closely resembles something else, often used to describe someone who looks very similar to a celebrity.

    Use it: “Have you seen the Prince William and Kate Middleton lookalikes over there?”

    Handover

    This word has a more political significance, in terms of gaining land or ownership. However, its modern usage is commonly in the workplace: The act of passing over control or responsibility to another person while you are off work on holiday or leaving a job.

    Use it: “I’ll send my notes in a handover email so you can continue the project while I’m away.”

    Meh

    When something is a little uninspiring or dull. Also a word you could use to describe your lack of interest or indifference. It’s basically a verbal shrug.

    Use it: “The film was a bit meh.”

    Binge-watch

    Watching multiple episodes of a TV show, one after another, in a single sitting. Usually, with a DVD box set or using online streaming.

    Use it: “I’m planning to binge-watch the entire series of Game of Thrones this weekend!”

    Spill the tea

    When someone 'spills the tea' they are telling you all the latest news or gossip.

    Use it: “Please spill the tea about last week's party!"

  • A pile of open books on top of each other

    Using authentic material from the real world to teach English

    By Steffanie Zazulak

    There are lots of resources available to English teachers today: from textbooks to online teaching tools, they can all aid and enrich English lessons. Many ESL teachers also introduce authentic English material into their lessons to expose learners to the language as it is spoken in the real world.

    Authentic material is any material written in English that was not created for intentional use in the English classroom. Using this content for teaching English can make the teaching experience even more engaging, imaginative and motivating for students. It can also be useful to elicit genuine responses from English language learners.

    The great thing about using authentic material is that it is everywhere, which makes it easy to find, and simple for learners to practice English in their own time. Remember that it isn’t limited to articles from newspapers and magazines. Songs, TV programs and films, radio and podcasts, leaflets, menus – anything written in English constitutes authentic material.

    Selecting authentic material

    The best content to select depends on the learners, their level of English and the course content the English teacher wishes to focus on. It’s also a good idea to find out the learners’ interests – after all, there’s no point trying to get students fascinated by a text on the latest sci-fi movie if they’re all fans of action films.

    The materials should reflect a situation that a student may face in an English-speaking environment – this will help them transition into a world where English is the norm. In this world, people use abbreviations, body language is important and they’ll use 'filler' sounds – such as 'ummm' – when they are speaking English – and learners will encounter these in authentic material.

    It’s important not to overwhelm learners with the first piece of authentic material. So, choose articles, songs or sections of TV programs or movies that aren’t too difficult to understand or take too long to get through.