Enhancing workplace communication: The new role of language assessments in business success

Andrew Khan
two business people sat together in a meeting both looking at a laptop
Reading time: 4 minutes

The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

While potentially useful, tools to translate, generate, or ‘correct’ written text won’t help with the effectiveness of the verbal communication that powers business relationships.

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The importance of effective communication

Whether it’s customer support calls, sales presentations, health and safety instructions or day-to-day engagement with colleagues, our personal and professional interactions in the workplace rely on our ability to understand and be understood.

Equally, clarity of communication is central to many of the ‘future skills’ that employers have identified as critical to sustained success – notably .

It can be challenging for people who have English as a first language to feel confident in these skills – and even more difficult for those who may use another language at home but are required to speak English at work.

Challenges faced by second-language English speakers

When designing assessments that measure English proficiency, we need to balance the convenience and duration that enable them to fit into a fast-paced hiring workflow with the coverage that gives businesses confidence in the results. This means focusing on the most essential elements of effective communication.

Introducing the Versant by ɫèAV English Speaking and Listening Test

With the new Versant by ɫèAV English Speaking and Listening Test, we take just seventeen minutes to give a comprehensive picture of communicative English competence. So where do we focus?

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Effective verbal communication: Balancing listening and speaking skills

As a starting point, the businesses that we heard from in our research were clear that listening is just as important a skill as speaking when it comes to making hiring decisions.

Anyone who has been through sales or customer support training in the past will likely be familiar with the phrase “you have one mouth but two ears,” meaning that, in a professional context, our ability to listen, actively and attentively, for detail and nuance, can be twice as valuable as speaking. A test that didn’t place equal weight on comprehension and productive speech when assessing communicative ability would be missing the mark.

Evolving expectations around speech

Our research also pointed to expectations around speech having shifted in recent years. The range of jobs where English is required at the point of hiring has increased in many countries – with professionals from taxi drivers to online tutors often asked to demonstrate communicative competence.

With this in mind, ɫèAV has introduced the Global Scale of English Job Profiles framework to help employers define appropriate English requirements for a variety of different positions.

Customer Support roles and communicative ability

Customer Support roles, historically the main use case for testing English in the workplace, are also evolving. Employers are placing a much greater emphasis on true communicative ability to help resolve complex problems rather than scripted or pre-prepared responses delivered with US-style accents.

Designing effective assessments

Taking this into account, we recognized a need to design a more effective way of testing both the manner of speaking and the content of that speech. Manner-of-speaking scores bring together the measurement of fluency or the fluidity and cohesion of a spoken response, pronunciation and intelligibility.

Pronunciation is different from accent – a test taker can have an Indian accent, a French accent or a Japanese accent and still pronounce English words in a way that first-language speakers will expect to hear them. Intelligibility reflects the reality that we all speak in different ways, with a voice authentic to ourselves, and looks to assess whether that voice can be easily understood by others.

Measuring communication skills

The most relevant measure of communication skills isn’t whether you sound like a fluent speaker but whether you can use your ability with language to convey meaning effectively. Our speech also needs to be relevant and appropriate, with suitable vocabulary and grammatical accuracy.

We’ve found the most successful way to measure speech content is to blend short questions with a limited set of potential responses with more open-ended items. This enables test takers to speak organically and really show what they can do with their language skills.

The value of fair and objective assessments

Whether used as a hiring tool, to diagnose employees' learning and development needs or to benchmark improvement over time, English assessments can be a great asset to businesses – but only if they’re fair, objective and laser-focused on the skills that underpin true communicative competence.

Join our webinar to learn more

Join us for an insightful webinar where we will delve deeper into the role of language assessments in enhancing workplace communication and driving business success. Sign up now to secure your spot and learn how the Versant by ɫèAV English Speaking and Listening Test can benefit your organization.

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References

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    Teaching ourchildren corevalues is so important in helping them to becomehappy,well-balancedcitizens who will make a positive contributiontoour future society.

    Values are present and visible everywhere and they arethefoundation or starting point from where we make our decisions, which ultimately determine our futures. It is,therefore,important that our children learn a strong, moral set of values that will help guide them as they grow older,inform their decisions,help them toknow right from wrong, solve problems, assert themselves and build self-esteem and confidence.

    Values can bebuilton apersonal level or evenshared ata group level such as a family and friendship group.However, we often see them on a larger scale within communities, countries or even the whole world.

    Having a shared set of values connects peopleon a deeper leveland helps us to all work towards the same goals and standards – they caneven encourage people to see the similarities between each other, rather than thedifferences.

    Learning values through reading

    Children learn about values through their families, friends, and teachers, through what they watch or listen to and through their life experiences. They also learn about valuesthrough the books they read.These lessonscan be subtle but are oftenextremely powerful andcanhave a significant impact and influence.

    As an example, let’s have a look at how shared valuesareexplored in thenew graded readers series for young learners,Disney Kids Readers, where special emphasis has been put on exploring values within a story.At the end, you will find severalvalue-based activitiesthat you can download for use in the classroom orasan activity at home.

    Howdo Disney Kids Readers teach core values?

    1. Learning through stories that are already familiar can help children to trust in and take on board the key messages much more easily. Familiarity can break down many barriers to communication and help us understand that values are often universal.
    2. Many children are also familiar with the Disney characters and can find inspiration from reading how they react to situations in life, make decisions and behave. Children often look up to characters and can see them as role models within their own lives. As a result, the readers can be a reference point on how to respond to key life moments and how to incorporate values into real life.
    3. Also, depending on the child's age, some values may be new and children may not yet have experience with them in the real world. Therefore, the Disney stories allow them to explore these key messages through their favorite Disney character’s point of view.

    Each Disney Kids Reader is linked to a key valueand contains a ‘Values’ page with ashortcomicstripthat brings to life a specific value.

    The list below detailsa selection ofkey values taught across the readers.You could askthe childrenin your classto talk about which values are most important to them and why. Ask them to give an exampleofa time when they have demonstrated this value in their own lives.

    Friendship, positivity, curiosity, confidence, open-mindedness, courage, determination, self-belief, responsibility, resilience, respect, honesty.

    Examples of key values inDisney stories

    InThe Jungle Book,friendshipis a keyvalue,and we learn that it is important to help our friends. Baloo helps Mowgli when he is alone in the jungle and scared. An angry tiger wants Mowgli to leave the jungle, but when Mowgli meets Baloo, he finds a friend in him. Baloo sees that Mowgli is scared and looks after him.We learn that it is important to help our friends when they are in need.

    Do:Ask the children when they have helped their friends.

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    Do:Ask the children if they share their feelings with others.

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    Read our blog posts 'Fostering self-care and wellbeing through the world of reading'and 'The importance of teaching values to young learners'.

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    Motivating children to read English books with fun activities

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    Why is reading important?

    Apart from being agreat hobbyand funactivity, it can help children improve in many areas of their lives through developingkey transferrable skills. Reading in their native language and English can bring a whole range of benefits. To engage everyone, they mustunderstand the benefits themselves.

    Ask your students why it's important and create a mind map of ideas. You may alsowish to use some of the points below to start the conversation. Having a common idea that everyone agrees on can help build motivation and engagement in the classroom.

    Improveslanguage skills

    Regular reading develops children’s linguistic skills – it helps them learn goodsentence structure, grammar, vocabulary andimprovesspelling in their own language and in the English language too. Reading aloudalso strengthensknowledge of phonics and improvespronunciationand articulation.

    Improves memory

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    Cultivates curiosity

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    Creates empathy

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    Develops key life skills

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    Itmustbe fun,purposeful and relevant

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