What to look for in an English placement test

Jennifer Manning
Students working outdoors, two of them are looking over a open book

If you’re an English teacher, Director of Studies or school owner you’ll know the importance of putting students in the right group. Whether it’s a business English class, exam prep or general English – a placement test is essential. Without one, you’ll teach classes with such varied levels and needs, it’ll be hard to plan an effective lesson.

Placing students at the wrong level will not only lead to unmotivated learners, but it may also cost your institution money.

But how exactly do you design a reliable, accurate and easy-to-use test? In this post, we’ll examine the key questions you need to consider before making your own placement test. We’ll also explore what features you need to achieve your goals.

Problems with traditional placement tests

Most private language schools (PLSs) and higher education institutions offer new students the opportunity to take a placement test before starting a course. However, these are often just a multiple-choice test, a short interview, or a combination of the two.

While this does act as a filter helping us group students into similar levels, there are a number of downfalls. Students can guess the answers to multiple-choice questions – and while they might give us a rough idea of their grammar knowledge, these tests don’t consider the four skills: speaking, writing, listening and reading.

Oral interviews, on the other hand, can give us an indication of the students’ spoken level. However, they also raise questions of objectivity and consistency that even specially trained teachers will struggle to avoid.

Another big issue with traditional tests is the amount of time they take. Multiple-choice exams are often graded by hand and interviewing every new student uses valuable resources that could be used elsewhere.

Key questions to consider

Before you re-design your current test completely, we’ve put together a series of questions to help you think about your objectives, define your needs and explore the challenges you may face.

Taking a few minutes to think about these things can make the process of finding the right English placement test go more smoothly and quickly. Once you know what you’re looking for, you’ll be ready to make a checklist of the most important features.

What will your test be used for?

  • Placing incoming ESL students into the appropriate English language program.
  • Measuring students’ progress throughout the school year.
  • Final assessment of students' abilities at the end of the school year (“exit test”).
  • All of the above.

Is this different from what you use your current test for? How soon are your needs likely to change?

What skills does your current test measure?

Does it measure speaking, listening, reading, writing, or all of the above? Are all of these skills measured in separate tests — or in one test?

  • How many students do you need to test at each intake?
  • How many students do you need to test each year? How many do you expect you’ll need to test in three years?

How quickly do you currently receive test results? How quickly would you like to receive them?

If you can test your students weeks before the start of the school term, you may have time to wait for results. However, if you are continuously testing students, or have students arriving just before the term begins, you may need to get results much more quickly.

What features in your current test do you like and dislike?

Are there things in your current test that you also want in your new test? Is anything missing, or anything that you don’t want your new test to have?

What resources are available to you?

Some English language tests require students to have the computer skills needed to take the test online. You may also need a testing lab that has the following:

  • computers
  • a stable internet connection
  • a headset with a built-in microphone
  • a preliminary checklist for placement tests.

Once you’ve got answers to the questions, you can use the checklist below to make sure your placement test has the features you need. It may also be useful for comparing products if you decide to use an external placement test.

A preliminary checklist for placement tests

What features do you need to achieve your goals?

Now that you've analyzed how you want to use your new English Placement test, create a checklist of the features that you need to achieve your goals.

Usability

  • The ability to test large numbers of students at one time
  • Fast and easy set-up and test implementation
  • Only brief training is necessary to learn to use the test
  • Total completion time is less than one hour
  • Automatic scoring by computer (no hand scoring)
  • Immediate results - the administrator can see results as soon as the testing period is over

Scalability

  • Includes administrative tools at no extra cost
  • includes everything needed to deploy the tests, without requiring the purchase of additional equipment

Security

  • Test forms that are randomized to prevent cheating
  • Secure reporting to ensure test information remains confidential

Test results

  • Automated scoring that can recognize and analyze speech components from both fluent and second-language English speakers
  • Comprehensive reporting that lets you easily compare scores with other Test scores, such as CEFR, GSE, IELTS and TOEFL

Explore our diagnostic testing webinar

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    Tips for keeping learners studying over the holiday season

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    Nicolas Chaparro is a Colombian language teacher with a bachelor's degree in basic education, specializing in humanities and languages. After spending five years working as a systems technician, he discovered the potential of technology to enhance learning, which ignited his passion for dynamic, tech-driven education. He has the privilege of working at one of Colombia's most prestigious English institutions, where he currently leads a team focused on education, creativity and motivation.

    The holiday season is a magical time and the perfect moment to spark a teacher's creativity. I've always believed that learning a language isn't just about studying—it's about living it. As a learner, I loved the resources my teachers and institutions provided, but what truly captivated me was the opportunity to engage with the world using the language skills I had acquired.

    As a teacher, I strive to give my students that same experience. I didn't expect the holiday season to become the perfect setting to turn my teaching philosophy into reality. This blog post shares a personal story of how I used a creative activity to keep my students learning and practicing English during the holidays with the support of the Global Scale of English (GSE).

    The challenge I faced: Mixed levels and ages

    The activity I designed, Christmas Carols, presented two main challenges:

    1. Diverse proficiency levels: My group included students ranging from beginners to advanced learners, all participating in the same activity. I wanted to have them all working together; that's what language means to me.
    2. Varied age groups: The students also spanned different age ranges, which required an effective approach to engage everyone. It was a Christmas gathering meeting with all the institution's students.

    Basic students worked on identifying vocabulary that is similar to their native language and then used it in a short text. Intermediate students solved riddles to guess words that could be included in the lyrics. Advanced students completed questionnaires to build sentences and find synonyms to refine the text. The carol was divided into three sections: the first paragraph was for basic students, the second for intermediate students and the third for advanced students. I also included French students in the activity, which was designed for both languages.

    After the students completed their tasks in separate groups, I mixed them so they could explain the vocabulary they had learned to one another. To facilitate communication without relying on Spanish, I used pictures and Christmas props to help them express themselves visually.

    Finally, we all came together and sang the carol as one group.

    Turning challenges into opportunities with the GSE

    For me, a successful language activity needs three essential components: clear instructions, engaging resources and opportunities for interaction. With these principles in mind, I crafted an inclusive and dynamic activity, using the GSE to guide my planning.

    Step 1: Defining the goal

    I realized that most of my students didn't know specific Christmas-related vocabulary or any traditional English carols. This activity was also an opportunity to learn by myself and then share with them. This gap was my opportunity to introduce them to the holiday spirit in English.

    Step 2: Planning with the GSE

    I identified suitable goals for each proficiency level using the GSE Learning Objectives. These objectives helped me design tasks that targeted key skills—listening, speaking, reading and writing—while considering the ages and abilities of my students.

    Step 3: Preparing a scavenger hunt

    To make the activity interactive and fun, I organized a scavenger hunt. Students had to solve riddles and follow clues to find words essential for completing a Christmas song. The GSE objectives ensured that the tasks were appropriately challenging for each level.

    Step 4: Pairing students effectively

    Knowing my students well, I paired them strategically based on their proficiency and age. This pairing encouraged collaboration and allowed them to support each other throughout the activity.

    Making language visible and memorable

    One of my priorities was to make the language come alive. I brought visual aids like cards, games, and even a Christmas tree and a nativity scene—elements that most students recognized but had never explored in English. These visuals became valuable tools for teaching vocabulary in a tangible, engaging way.

    To add another layer of interaction, I used my guitar to sing along with the students. By the end of the activity, not only were we singing, but they also understood the meaning behind every word. Watching them take pride in their learning was incredibly rewarding and I knew this vocabulary wouldn't stop there; they would take it home and make it real for them, for the season, for their life.

    Reflections and an invitation

    This experience reminded me of the power of teaching through real-life experiences. Holidays provide a unique opportunity to teach without teaching and to help students study while living the language. Tools like the GSE make it easier for us as educators to plan meaningful and impactful activities.

    My invitation to fellow teachers is twofold:

    1. Explore the GSE resources to enrich your teaching strategies.
    2. Share your ideas and activities with the teaching community. Together, we can create opportunities for our students to use the language in real and virtual contexts that inspire learning and cooperation.

    Let's make 2025 the year we bring language to life in every classroom.