The role of English proficiency and upskilling in MENA region's cconomic growth

Mike Mayor
Mike Mayor
Mike Meyer greeting others at a conference

The MENA region has emerged as a key player in global digital transformation and development. A on digital adoption in the Middle East revealed that the region boasts one of the highest digital engagement rates worldwide. In this rapidly evolving landscape, individuals and businesses are confronted with the critical necessity of adapting and acquiring new skills to thrive in the market. Both employers and employees must take proactive initiatives to invest in the skills and training necessary to remain competitive and drive innovation forward.

Employees themselves are responsible for actively pursuing knowledge and cultivating versatile skill sets that empower them to excel in their respective roles. Recent research suggests a huge appetite for learning and development among younger generations. According to a , learning and development opportunities are the second highest priority for millennials and Gen Z workers when evaluating potential employers.

This means that employers in the region must recognize the importance of training and development to secure top talent and understand the significance of equipping their workforce with future-oriented skills, thus fostering an expert workforce capable of navigating the challenges presented by the modern workplace.

Employer's Role in Upskilling, Nurturing Talent and Fuelling Growth

Employers need to keep up with emerging technologies that have the potential to reshape industries and transform existing functions. According to a significant majority of employees in Kuwait (75%), Qatar (60%), Saudi Arabia (58%), and the UAE (46%) believe that their countries are facing a scarcity of individuals with specialized skills. Despite this, respondents from the region display higher confidence compared to the global average (47% compared to 40% globally) in their employers' prioritization of upskilling.

ɫèAV, the world's largest learning company, designs programs to equip businesses, employees and HR leaders with the necessary skills for the future of work. The need for upskilling is partly related to the fact that formal education may only cover some of the necessary requirements. According to carried out with 4,000 employees worldwide, individuals acknowledge that they will need to upskill to meet the demands of their careers.

Continuous Learning: Embracing the Future of Work

Professionals in the MENA region are beginning to embrace the idea of continuous learning as a means to adapt and succeed in the ever-changing job market. According to the , over 60% of Middle East survey respondents consider specialist training an essential requirement in their jobs, surpassing the global average of 48%. This indicates that workers in the region are willing to enhance and diversify their skill sets, and it is now up to businesses to invest in their development to build a thriving workplace and increase profitability.

Skills such as digital literacy, creativity, deductive reasoning, and other future-oriented skills are in high demand. In a globalized economy, English proficiency also plays a crucial role, as a bridge connecting individuals from diverse cultures and facilitating seamless information-sharing worldwide. Globally, English is the lingua franca of business, a key to unlocking better communication. According to a report by , ineffective communication can cost the average organization $62.4 million per year in lost productivity. The same report found that companies with effective communication generated a 47% higher return to shareholders over a five-year period.

Leveraging Tools for a Future-Ready Workforce

Nowadays, numerous resources are available to help businesses enhance their employees' language skills. One such tool is MondlyWorks by ɫèAV, which utilizes advanced technology to provide a personalized learning experience. This allows employees to improve their language proficiency at their own pace, seamlessly integrating lessons into their busy work schedules. It is designed to cater to specific industries, including hospitality, retail, banking, and customer service, making it a valuable addition to employees' benefit packages.

Recruiting top talent with the necessary skills for a role can be challenging for companies. Assessing a candidate's English skills can be time-consuming and subjective. However, with ɫèAV's Global Scale of English (GSE), a standardized measurement of English proficiency, recruitment companies can benefit from a detailed analysis of language skills and the framework to personalize learning pathways.

To this end, ɫèAV offers Versant, a fully automated digital assessment of language skills – speaking, writing, reading, and listening – that will be needed in the workplace. Auto-scored digital assessments such as Versant ensure that candidates from different educational and cultural backgrounds can be assessed at scale using the same objective criteria, providing fast and fair results to expand a company's diverse talent pool.

Upskilling for the future

English language proficiency is crucial for businesses seeking to remain competitive and for individuals exploring limitless career opportunities. A report conducted by the highlights that English is spoken by an astounding 1.75 billion people, representing a remarkable one-quarter of the global population.

Today, most English speakers are people who have learned English as a second or additional language, many of whom use English for professional purposes. In dynamic workplaces, English proficiency serves as a catalyst for fostering essential skills such as effective communication, collaboration, and teamwork. Organizations that prioritize the development of English language proficiency can cultivate a workforce capable of driving regional ambitions and thriving in the global marketplace.

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    1. How do I establish effective classroom management and routines?

    The challenge:
    A new year means a new group of students, each with unique personalities and expectations. Setting clear routines and managing classroom behavior can be daunting, especially when students test boundaries or struggle to adjust.

    The solution:
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    2. How can I build strong relationships with my students?

    The challenge:
    Connecting with a diverse group of learners – some of whom might be eager, while others might be more reserved – can be challenging. Building trust and rapport is essential for engagement and academic success, but it doesn’t happen overnight.

    The solution:
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    For primary and elementary school children (Ages 5–11)

    1. Set a consistent sleep and waking schedule and stick to it

    • Action:At least one week before school starts, set a firm wake-up and bedtime, including a shut-off time for screens – ideally an hour before bedtime.Find soothing activities to help your child relax before bed: for example, if their bedtime is 8:00 pm, you could start the wind-down routine at 7:00 pm by reading a favourite story together and listening to peaceful music. Some children wake naturally, others struggle to get up and may need an alarm clock to help them.
    • Enforcement:Remember to stick to the bedtime routine: no exceptions on school nights.

    2. Practice the morning routine

    • Action: Do a rehearsal of the school morning: getting dressed, eating breakfast, brushing teeth, and being ready to leave the house on time. If your child is attending a new school, it may reassure them to rehearse the journey in advance.
    • Enforcement: Use a visual checklist on the fridge to help your child track which tasks need to be done. Some families prefer no screens at all in the morning, but if you have morning screentime then ensure there's no TV or devices until all tasks are complete.

    3. Organize school supplies together

    • Action: Label all supplies in advance. Take the time every evening to pack their schoolbag together each evening.
    • Enforcement:Let your child be responsible for checking off a packing list before bed. If they forget something, if appropriate and within reason, you could let them experience the natural consequence.

    4. Establish a homework zone

    • Action: Set up a specific, distraction-free spot for homework.
    • Enforcement:Ensure that homework happens before playtime or screen time. Use a timer if needed to keep them focused: most children find it easier to concentrate for a finite period rather than an infinite one (for example, "work until the timer goes off in 15 minutes" is easier for a child to respond to than "work until you've completely finished your homework").

    5. Practice independence

    • Action: Teach your child tasks that are appropriate for their age and ability: for example, this could include tieing their shoelaces, zipping up their coat and opening their lunchbox.
    • Enforcement:Don't rush to help if they struggle at first. Remind them of the steps, help them if they need, support them all the way. Praise their effort, even if they can't yet do the task perfectly.

    For middle school children (Ages 11–14)

    1. Use a family calendar

    • Action: Post a large calendar in a common area. Mark it with assignment due dates, tests and extracurricular activities.
    • Enforcement: Review the calendar together every Sunday. Give your child the resopnsibility of updating it with new info from school.

    2. Set device rules

    • Action:Devices should not be in the bedroom overnight: set up device charging points somewhere outside bedrooms, for example in the kitchen, to prevent temptation. Set a “no screens” rule during homework and set a time to switch screens off every evening, preferably an hour before bedtime.
    • Enforcement:If need be, use parental controls or apps to limit screen time. Devices could also be handed in at a set time each night.

    3. Encourage self-advocacy

    • Action: If your child has a problem at school, support them in resolving it. Don't rush to solve the problem for them, ask them how they could approach the issue and guide them towards a good solution. If need be, coach them on how to email a teacher or ask for help in person.
    • Enforcement: Don’t step in immediately – give them the space and support to devise a possible solution. Support and coach as needed to build their confidence in handling the situation themselves.

    4. Make packing lunch their job

    • Action: Teach your child to pack their own lunch the night before.
    • Enforcement: If they forget to prepare or bring it, choose the response that's safe and appropriate for your chld's age and abilities. It might be that you need to remind them, or it might be that they need to experience natural consequences and buy their own lunch.

    5. Set clear after-school expectations

    • Action: Decide together what happens after school: for example, they might want to have a snack before they start their homework, and they might want to do their chores after dinner.
    • Enforcement:Together, set the rules that are right for your child. For example, no video games or social media until homework and chores are done.

    For high-school students (ages 14–18)

    1. Require a weekly planning session

    • Action: Sit down every Sunday to review the week ahead. Consider deadlines, activities and work shifts and plan accordingly.
    • Enforcement: If your teen misses a deadline, if appropriate, let them handle the consequences with teachers or coaches.

    2. Enforce a “No-phone zone” during study time

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    • Enforcement: Use apps that block distracting sites or physically remove the phone.

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    • Action: Agree on a curfew for school nights and weekends.
    • Enforcement:If the curfew is broken, discuss consequences and follow through. For example, if your teen is one hour late home, the next time they must come home an hour early.

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    • Action:Discuss how to split household chores. Some teenagers prefer to take responsibility for a particular chore, such as doing the dishes. Other families may need to split regular chores such as laundry,cleaning and emptying the bin.
    • Enforcement: No privileges such as car keys and allowance until chores are done.

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    • Enforcement: If their grades slip, find out if there's an underlying reason and offer support. Your child may require a study plan or a limit on their extracurricular activities until improvement is shown.

    Universal tips for all ages

    • Consistent mealtimes: Eat a meal together regularly, if your schedules allow. Some families meet for breakfast, others for dinner. Make sure your child is not skipping meals, especially on school days.
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    • Model organization: Use lists, calendars and reminder apps and show your chldren how they help you stay organized.
    • Open communication: Have a daily check-in if possible. Ask about the best and most challenging parts of their day.

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