The role of English proficiency in a global organization

Samantha Ball
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To compete in the modern business space, many organizations are shifting to a more global way of working.

The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?

Why English proficiency is key to unlocking international success

According to ɫèAV’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”

It points to statistics from rising economies in Southeast Asia, showcasing the strength of English use and their respective booming industries:

  • In Indonesia, Southeast Asia’s largest economy in terms of GDP, the service sector employs nearly half of the country’s local workforce.
  • In Thailand, nearly 60% of the country’s GDP is generated by tourism and export-oriented production. Vietnam, one of APAC’s fastest-growing markets and a rising manufacturing powerhouse, counts the US among its top trading partners.
  • The Philippines’ business process outsourcing (BPO) sector, a key pillar of the country’s economy, employs 1.3 million people.

The power of effective communication

ɫèAV’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.

With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?

As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:

“Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”

English: the official language of business

While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:

“The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”

So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.

Assessing English proficiency within your organization

The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.

According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.

Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.

Strategies for English upskilling

Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.

Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.

ɫèAV Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.

Drive your business forward with language training

If you liked this blog post and want to learn more, download our PDF report here.

Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.

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    5 of the strangest English phrases explained

    By Steffanie Zazulak

    Here, we look at what some of the strangest English phrases mean – and reveal their origins…

    Bite the bullet

    Biting a bullet? What a strange thing to do! This phrase means you’re going to force yourself to do something unpleasant or deal with a difficult situation. Historically, it derives from the 19th century when a patient or soldier would clench a bullet between their teeth to cope with the extreme pain of surgery without anesthetic. A similar phrase with a similar meaning, “chew a bullet”, dates to the late 18th century.

    Use it: “I don’t really want to exercise today, but I’ll bite the bullet and go for a run.”

    Pigs might fly

    We all know that pigs can’t fly, so people use this expression to describe something that is almost certain never to happen. It is said that this phrase has been in use since the 1600s, but why pigs? An early version of the succinct “pigs might fly” was “pigs fly with their tails forward”, which is first found in a list of proverbs in the 1616 edition of John Withals’s English-Latin dictionary, A Shorte Dictionarie for Yonge Begynners: “Pigs fly in the ayre with their tayles forward.” Other creatures have been previously cited in similar phrases – “snails may fly”, “cows might fly”, etc, but it is pigs that have stood the test of time as the favored image of an animal that is particularly unsuited to flight! This phrase is also often used as a sarcastic response to mock someone’s credulity.

    Use it: “I might clean my bedroom tomorrow.” – “Yes, and pigs might fly.”

    Bob’s your uncle

    Even if you don’t have an uncle called Bob, you might still hear this idiom! Its origin comes from when Arthur Balfour was unexpectedly promoted to Chief Secretary for Ireland by the Prime Minister of Britain, Lord Salisbury, in 1900. Salisbury was Arthur Balfour’s uncle (possibly his reason for getting the job!) – and his first name was Robert. This phrase is used when something is accomplished or successful – an alternative to “…and that’s that”.

    Use it: “You’re looking for the station? Take a left, then the first right and Bob’s your uncle – you’re there!”

    Dead ringer

    This phrase commonly refers to something that seems to be a copy of something – mainly if someone looks like another person. The often-repeated story about the origin of this phrase is that many years ago, people were sometimes buried alive because they were presumed dead – when actually they were still alive. To prevent deaths by premature burial, a piece of string would supposedly be tied to the finger of someone being buried – and the other end would be attached to a bell above ground. If the person woke up, they would ring the bell – and the “dead” ringer would emerge looking exactly like someone buried only a few hours ago! Other stories point to the practice of replacing slower horses with faster horses – “ringers”. In this case, “dead” means “exact”.

    Use it: “That guy over there is a dead ringer for my ex-boyfriend.”

    Off the back of a lorry

    This is a way of saying that something was acquired that is probably stolen, or someone is selling something that’s stolen or illegitimate. It can also be used humorously to emphasize that something you bought was so cheap that it must have been stolen! “Lorry” is the British version – in the US, things fall off the back of “trucks”. An early printed version of this saying came surprisingly late in The Times in 1968. However, there are many anecdotal reports of the phrase in the UK from much earlier than that, and it is likely to date back to at least World War II. It’s just the sort of language that those who peddled illegal goods during and after WWII would have used.

    Use it: “I can’t believe these shoes were so cheap – they must have fallen off the back of a lorry.”