How do different motivations change how students learn English?

Steffanie Zazulak
A teacher stood helping a student in a large classroomw with other students sat working
Reading time: 4 minutes

Students all over the globe learn English for many reasons. Some of these motivations may come from the students themselves – perhaps they are learning because they are travelling to an English-speaking area, or they want to be able to converse with English-speaking friends and colleagues. Other reasons for learning could include meeting school requirements, studying abroad, or progressing their careers.

As well as different reasons to learn English, there are also different goals. Many students are still focused on becoming fluent in English, and we are seeing an increase in people who want to learn the language for specific reasons. For example, immersing themselves in a particular culture or simply being able to order from a menu while travelling abroad.

Teachers are focusing on these personal needs to help students achieve their actual goals. It’s likely you’ve already spoken to your students about why they want to learn English. Understanding this is important as different motivations can influence a student’s attitude towards learning the language – and it may be necessary for you to adapt your teaching strategies for different groups of learners.

Teaching English to different groups of learners

Let’s meet some different groups of students, learn a little more about their motivations and explore whether different motivations alter how students learn English. You may recognise some of these learners in your classes.

1. Adult learners

These students are learning English for pleasure or personal reasons. It might be because of travel, social or family reasons or perhaps because a better grasp of English might assist them with their careers. There are also adult learners who could be learning English as an immigration requirement.

For example, 23-year-old Alice decided to learn English so she could meet people and have more meaningful interactions with her English-speaking neighbours. She says: “I was very shy and not very confident in speaking to people, but learning English helped me connect with others and meet new people. I have changed a lot.”

A motivation like Alice’s requires strong teacher support and peer motivation woven into structured learning. Alice can set her goals and with the GSE Learning Objectives map out what she needs to do to achieve them. Teacher encouragement and personal support – and easy access to digital coursework, a social community of others all learning English, and small classes that emphasise conversation – keep people like Alice engaged and motivated to achieve her language goals. “I cannot do it without them”, she says.

2. Professional learners

These learners are typically in a more formal type of English programme and are learning the language to achieve specific career milestones, such as a promotion. Their employer might even be paying for their learning or they might be reimbursed for the cost of their lessons.

Vincenzo is 33 and works as a Product Manager in Milan for an international organization with offices around the world. He says: “I asked to take English classes as part of my professional development. My company chose an English provider and gave me a choice of group or one-to-one classes. I chose one-to-one classes as I’m easily distracted.”

Professional learners like Vincenzo succeed using a blended learning model of learning in class and at home that they can tailor around their lives. They have a strong motivation to succeed – that’s why learning at home works for them – but step-by-step progress provided by the GSE Learning Objectives is also important to keep this motivation alive. “I met with my teacher once a week where we would work on mistakes I would make while speaking English. He would also give me extra practice materials, like interesting games and videos to listen to in my own time, to help me really get a better understanding of the language,” Vincenzo says.

3. Academic learners

Learning English is a requirement for many school programmes and students will continue this at college or university. Many of these students will be learning English with a formal course that offers practice tests for high-stakes exams.

Seventeen-year-old Subra is from Malaysia and learns English at school. Some of her family live in Australia and she is considering studying abroad to attend a University that specializes in health care. When she was young, she learned in a traditional classroom backed with tests that helped her see how she was progressing. Now she uses technology, such as her Android Huawei phone to practise her English but still needs the validation of regular testing to know she is on track.

Subrasays: “I am used to studying for tests as I prepared hard for exams to get into middle school and senior school, which was totally determined by test results.”

Academic learners like Subra need to see demonstrable results to help them stay motivated and guide them to the level of English they need to achieve to get the required score on high-stakes tests. With the clear GSE Learning Objectives and a placement test, academic learners can map out where they are right now and where they need to be in order to reach their academic goals. These learners need encouragement and validation of their progress from their teachers to help keep them on track.

Understanding student motivations will help you teach to their specific needs, thus helping them to stay focused and motivated in achieving their goals.

Read our posts 'How to improve literacy in the classroom' and 'Why don’t my students speak English in class?'.

Explore our English courses

More blogs from ɫèAV

  • A teacher sat with young students while they work and hold crayons

    Icebreaker activities for the beginning of the school year

    By
    Reading time: 3 minutes

    The beginning days of school are both exciting and occasionally nerve-wracking for teachers and students alike. Everyone is adjusting to new faces, routines and a fresh environment. As a teacher, you can help make this shift smooth, inviting and enjoyable. One effective way to achieve this is by using icebreaker activities.

    Icebreakers are simple games or activities that help students get to know each other, feel comfortable and start building a positive classroom community. When students feel connected, they are more likely to participate, help each other and enjoy learning. Here are some easy-to-use icebreaker activities and tips for making the beginning of the school year memorable for everyone. Here are just a few ideas for icebreakers you can use in your classroom.

  • A teacher with students stood around him while he is on a tablet

    How AI and the GSE are powering personalized learning at scale

    By
    Reading time: 4 minutes

    In academic ops, we’re always finding the balance between precision and practicality. On one side: the goal of delivering lessons that are level-appropriate, relevant and tied to real learner needs. On the other hand, we juggle hundreds of courses, support teachers, handle last-minute changes and somehow keep the whole system moving without losing momentum or our minds.

    That’s exactly where AI and the Global Scale of English (GSE) have changed the game for us at Bridge. Over the past year, we’ve been using AI tools to streamline lesson creation, speed up course design and personalize instruction in a way that’s scalable and pedagogically sound.

    Spoiler alert: it’s working.

    The challenge: Customization at scale

    Our corporate English learners aren’t just “students”. They’re busy professionals: engineers, sales leads, analysts. They need immediate impact. They have specific goals, high expectations and very little patience for anything that feels generic.

    Behind the scenes, my team is constantly:

    • Adapting content to real company contexts
    • Mapping GSE descriptors to measurable outcomes
    • Designing lessons that are easy for teachers to deliver
    • Keeping quality high across dozens of industries and levels

    The solution: Building personalized courses at scale

    To address this challenge, we developed an internal curriculum engine that blends the GSE, AI and practical, job-focused communication goals into a system that can generate full courses in minutes.

    It is built around 21 workplace categories, including Conflict Resolution, Business Travel and Public Speaking. Each category has five lessons mapped to CEFR levels and GSE descriptors, sequenced to support real skill development.

    Then the fun part: content creation. Using GPT-based AI agents trained on GSE Professional objectives, we feed in a few parameters like:

    • Category: Negotiation
    • Lesson: Staying Professional Under Pressure
    • Skills: Speaking (GSE 43, 44), Reading (GSE 43, 45)

    In return, we get:

    • A teacher plan with clear prompts, instructions and model responses
    • Student slides or worksheets with interactive, GSE-aligned tasks
    • Learning outcomes tied directly to the descriptors

    Everything is structured, leveled and ready to go.

    One Example: “Staying Organized at Work”

    This A2 lesson falls under our Time Management module and hits descriptors like:

    • Reading 30: Can ask for repetition and clarification using basic fixed expressions
    • Speaking 33: Can describe basic activities or events happening at the time of speaking

    Students work with schedules, checklists and workplace vocabulary. They build confidence by using simple but useful language in simulated tasks. Teachers are fully supported with ready-made discussion questions and roleplay prompts.

    Whether we’re prepping for a quick demo or building a full 20-hour course, the outcome is the same. We deliver scalable, teacher-friendly, learner-relevant lessons that actually get used.

    Beyond the framework: AI-generated courses for individual learner profiles

    While our internal curriculum engine helps us scale structured, GSE-aligned lessons across common workplace themes, we also use AI for one-on-one personalization. This second system builds fully custom courses based on an individual’s goals, role, and communication challenges.

    One of our clients, a global mining company, needed a course for a production engineer in field ops. His English level was around B1 (GSE 43 to 50). He didn’t need grammar. He needed to get better at safety briefings, reports and meetings. Fast.

    He filled out a detailed needs analysis, and I fed the data into our first AI agent. It created a personalized GSE-aligned syllabus based on his job, challenges and goals. That syllabus was passed to a second agent, preloaded with the full GSE Professional framework, which then generated 20 complete lessons.

    The course looked like this:

    • Module 1: Reporting project updates
    • Module 2: Supply chain and logistics vocabulary
    • Module 3: Interpreting internal communications
    • Module 4: Coordination and problem-solving scenarios
    • Module 5: Safety presentation with feedback rubric

    From start to finish, the course took under an hour to build. It was tailored to his actual workday. His teacher later reported that his communication had become noticeably clearer and more confident.

    This was not a one-off. We have now repeated this flow for dozens of learners in different industries, each time mapping everything back to GSE ranges and skill targets.

    Why it works: AI + GSE = The right kind of structure

    AI helps us move fast. But the GSE gives us the structure to stay aligned.

    Without it, we’re just generating content. With it, we’re creating instruction that is:

    • Measurable and appropriate for the learner’s level
    • Easy for teachers to deliver
    • Consistent and scalable across programs

    The GSE gives us a shared language for goals, outcomes and progress. That is what keeps it pedagogically sound.

    Final thought

    A year ago, I wouldn’t have believed we could design a 20-lesson course in under an hour that actually delivers results. But now it’s just part of the workflow.

    AI doesn’t replace teaching. It enhances it. And when paired with the GSE, it gives us a way to meet learner needs with speed, clarity, and purpose. It’s not just an upgrade. It’s what’s next.

  • Children sat at desks in a classroom with their hands all raised smiling

    Back to school: Inclusive strategies to welcome and support students from day one

    By
    Reading time: 3 minutes

    As the new school year begins, teachers have an opportunity to set the tone for inclusion, belonging and respect. With the right strategies and activities, you can ensure every student feels seen, heard and valued from the very first day. Embracing diversity isn’t just morally essential: it’s a proven pathway to deeper learning, greater engagement and a more equitable society (Gay, 2018).

    Research consistently shows that inclusive classrooms foster higher academic achievement, improved social skills and increased self-esteem for all students (Banks, 2015). When students feel safe and respected, they are more likely to take risks, collaborate and reach their full potential.