Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Five ways language can support global business growth
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English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by ɫèAV to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – ɫèAV's global research report,How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by ɫèAV can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by ɫèAV today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by ɫèAVfor flexible language testing and certification. Empower your business for international success.

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    How to use praise to motivate your students

    By Joanna Wiseman
    Reading time: 3 minutes

    Praise in the classroom is a valuable resource that every teacher has in their toolbox.It can encourage struggling students and reward learners who have been studying diligently and working hard on their language skills.

    But not all types of praise have the same effect. Let’s take a look at different types of praise and how you can use it to boost your learners’ motivation andself-esteem.

    Different types of praise in the classroom

    There are three types of praise that teachers commonly engage in - but they’re not all equal and are not all desirable:

    • Personal praise: Here you praise a student for a specific ability or quality. For example, you might say something like,“You have a great memory for vocabulary”.
    • Effort-based praise: Thisis when you comment on a student’s efforts. For example, you could say,“I can see you tried really hard with this vocabulary homework – well done.”
    • Behavior-based praise:This type of praiseis where you comment on how a student is acting, an example would be,“You were really paying attention during the vocabulary lesson – good job.”

    So how – and when – should we use these types of praise in the classroom?

    Try not to praise ability

    The first type of praise – personal praise – should be avoided in the classroom.has shown that this type of praise doesn’t have a beneficial effect on motivation.

    In fact, praise for intelligence actually has a detrimental effect on student achievement. When students were praised for their intelligence, they tended to care more about their performance goals – the score they achieved on a test, for example. Learning goals, like mastering a new skill, became less important to them.

    Moreover, personal praise has been shown to undermine student resilience in the face of failure. Students showed less persistence when it came to challenging tasks and less enjoyment of the challenge. They also performed more poorly than children praised for effort.

    Furthermore, when you praise students for their ability, they also tend to see intelligence or aptitude as a fixed trait. However, students who are praised for effort are more likely to see ability as something they can improve on. This feeds into the development of a growth mindset vs a fixed mindset.It’s important toinstilla growth mindset in learners to enable them to reach their full potential.

    How to praise effort and behavior

    When it comes to praising effort and behavior, what’s the most effective way to do it? Here are some techniques to employ:

    1. Be specific

    General praise such as “Good job” isn’t nearly as effective as a comment that shows you’ve been paying attention to what the student is doing. A precise compliment will make a much bigger impact on a student, for example:“I was really impressed at how hard you concentrated during the listening exercise. Well done.”

    2. Give praise in the moment

    Immediate praise doesn’t need to be disruptive, but it shows students that you are paying attention and noticing good behavior and effort.

    3. Avoid comparisons with other students

    Instead of saying, “You got the best mark in the class – well done!” say something like,“You got a really high score in the reading test. Your hard work has really paid off this term.”

    4. Keep track of praise

    Before your class, choose three or four students you’re going to praise that day. That way, you can be sure that each and every student will benefit from the motivational power of effective classroom praise!

    5. Personalize your praise, depending on the student

    Young students enjoy being praised publicly, but shy students, older children and teenagers prefer positive feedback to be given quietly.

    Don’t overpraise and watch your positive bias

    It’s important to be sincere. Older children, especially adolescents, have an extremely low tolerance of insincerity. So, don’t be tempted to praise students too often, or too effusively – it can actually have a negative impact on your relationship with your whole class. Insincere praise can lead students to question your judgement.

    It’s also really important to be aware of your positive bias.that teachers consistently give students of color more positive feedback on their work. It’s done with good intentions, but it can actually be harmful. If you regularly overpraise students for minor achievements, it can imply that you have low expectations for these students. And, this can make your students feel like they might not be capable of fulfilling the high expectations that you should have of them.

    So, instead of overpraising, focus on giving specific, immediate praise to motivate your students, boost theirself-esteem and unlock their potential.

    Find out how tonurture creativity in your learnersand this post will tell you how topromote student happinessand wellbeing.

  • Children in halloween costumes stood in a hallway with a adult

    5 spooky ideas for your primary classes this Halloween

    By Joanna Wiseman

    It’s almost Halloween, and the ghosts and vampires will soon be coming out to play. Did you know that although we often associate Halloween with pumpkin carving and eating candy, the festival has much older origins?

    is an ancient Gaelic festival that celebrates the end of the harvest and the start of winter. This is why people often associate the colors of orange and black with Halloween: orange is the color many leaves turn in autumn and black is the color of the darker winter months.

    People used to believe that spirits walked the Earth on the night of Samhain. The tradition of dressing up as ghosts and demons started as a way to hide from the spirits who walked the streets. Similarly, people used to leave treats outside their houses for the spirits and from this came the tradition of trick-or-treating.

    So to help get your younger students in the Halloween spirit, here are five spooky ideas to try in your primary classes.

    1. ‘Pumpkin’ oranges

    Pumpkin carving is fun - but it’s also messy and pumpkins can be really heavy. Instead, bring in an orange for each student and give them a black marker pen. Get them to draw a scary face on their orange and then write a short text describing it.

    My pumpkin orange, Ghoulie, has two big eyes. He’s got a small nose and a big mouth, with lots of teeth. This Halloween, he’s going to sit outside my house. He’s going to scare people but he doesn’t scare me. I think he’s very funny.

    2. Bat fishing

    This is a great way to practice questions and review language with your younger students. Have your students cut out bat shapes on card and tell them to write a question on the back of each one. They can write personal information questions, such as ‘What do you eat for breakfast?’ or questions related to topics you’re studying at the moment, like ‘How do you spell dinosaur?’

    Attach a paper clip to each bat and put them on the floor, with the questions face down. Then attach a magnet to a piece of string.

    Divide the class into teams and have students take turns to fish a bat from the floor. When they catch a bat using the magnet, a student from another team asks them the question written on the bat. If the team can answer correctly, they keep the bat. If they don’t answer correctly, the bat goes back on the floor.

    When all the bats have been fished, the team with the most wins.

    3. Haunted house dictation

    This is a good activity to review prepositions of place and house vocabulary. Before you start, elicit some scary things from the students, such as ghost, spider, witch, zombie. If these words are new for your students, draw a picture dictionary on the board for them to refer to in the next stage.

    Next, give students an outline of a house with the rooms labeled, but without any furniture. Then dictate a sentence to the students and have them draw what you say on their individual houses. For example, ‘In the kitchen, there’s a big cupboard. In the cupboard, there’s a witch.’ Or, ‘In the living room, there’s an old sofa. A zombie is sitting on the sofa.’

    You can then divide the class into pairs or small groups and have them take turns dictating sentences to each other. When they finish, they can compare their pictures and then write a short story about their haunted houses.

    4. Trick-or-treat board game

    Draw a 7x5 grid on card and add Start and Finish squares. Number the other squares so the students know what direction to move in. Then, on some of the squares write Trick and on some of the other squares write Treat. Finally, prepare a set of ‘trick’ and ‘treat’ cards for each group. (There are some ideas for tricks and treats below).

    Before students play, teach them some phrases to use while playing the game. For example:

    • Whose turn is it?
    • It’s my turn.
    • Roll the dice.
    • Who’s winning?

    Then divide the class into groups of four and give each group a board, a set of ‘trick-or-treat’ cards, a dice and a counter. Have them take turns to roll the dice and move. If they land on a Trickor Treat square, they have to take a card and do what it says. Then they put the card at the bottom of the pile.The winner is the first person to reach the Finish square.

    Ideas for ‘trick’ cards

    • Go back 3 squares
    • Miss a turn
    • Go back to the start
    • Count down from 10 to 1 in English
    • Say the alphabet backwards (Z, Y, X…)
    • Laugh like a witch
    • Pretend to be a ghost

    Ideas for ‘treat’ cards

    • Go forward two spaces
    • Roll again
    • Go forward five spaces
    • Choose someone to miss a turn

    5. Spooky stories

    Are your students bored of celebrating Halloween every year? Mix things up with stories or readers. Allowing their imagination to run wild. There are lots of you can use or get inspiration from, creating your own. If you want your pupils more involved you could also have them make or take part in your very own 'create your own adventure' spooky story.

    After reading the story, have your students create comic strips of different parts of the book and display them around the classroom. If your students prefer theatrics, get them to act out or sing parts of the story.

  • Children running outside together with balloons

    5 quick and easy ESL games for teaching young learners

    By Joanna Wiseman

    Can we play a game? How many times have you been asked this in class? And how often do you say Yes? Young learners love to play games, and if you choose the right ones, they can have a hugely beneficial impact on their learning.

    As well as being fun, games can provide learners with necessary language practice, as well as lowering the affective filter (i.e. anxiety, fear, boredom and other negative emotions that can all impact learning). Games also foster a positive, relaxed environment.

    So are you ready to play? Here are a few tried and tested games that work especially well in the primary classroom. Each game is designed to consolidate and review the language students have been learning, and take from 5 to 15 minutes. The primary games are flexible enough for you to adapt them to different learner levels, age groups and skills.