Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Five ways language can support global business growth
Play
Privacy and cookies

By watching, you agree ɫèAV can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by ɫèAV to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – ɫèAV's global research report,How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by ɫèAV can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by ɫèAV today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by ɫèAVfor flexible language testing and certification. Empower your business for international success.

More blogs from ɫèAV

  • Two young girls sat at a school desk reading a book

    8 first lesson problems and solutions for young learner classes

    By Joanna Wiseman

    The first class with a new group of young learners can be a nerve-wracking experience for teachers, old and new. Many of us spend the night before thinking about how to make a positive start to the year, with a mixture of nerves, excitement, and a desire to get started. However, sometimes things don’t always go as expected, and it is important to set a few ground rules in those early lessons to ensure a positive classroom experience for all throughout the academic year.

    Let’s look at a few common problems that can come up and how best to deal with them at the start of the school year.

  • A class of students sat at desks in a classroom looking at their teacher stood at the front

    5 ways to reinspire your students after the summer holidays

    By Joanna Wiseman

    The new academic year is here and we're getting ready to head back to the English classroom. Yet, after a long and relaxing summer holiday, some students may feel unmotivated to return to the same class routine, especially if they have been learning English for several years. So, how can we reinspire students to keep learning and reconnect with English? By bringing in new resources, learning approaches and targets, we are sure you'll be able to rekindle their love of learning.

    So let's look at five ways to reinspire your English students in the coming academic year.

    1. Set new goals

    Students may lose interest in classes or feel discouraged when they don't have a clear target to work towards. If this is the case with your class, have them write up a list of five new goals they'd like to achieve.

    These goals must be SMART: Specific, Measurable, Achievable, Relevant and Timely. So rather than just saying "I'd like to learn more vocabulary", have students make it SMART.

    For example:

    Specific: "I'd like to learn new advanced vocabulary to use in my writing."

    Measurable: "I'll test myself to see if I can define and use 20 new words in sentences."

    Achievable: "I will dedicate 2 hours a week to studying the definitions and writing example sentences in context."

    Relevant: "This will help me get a good score in myas I struggle with formal academic language."

    Timely: "I will learn 20 new words by the end of September."

    If learners find it difficult to think of goals, ask them to write one for each language skill: listening, reading, writing and speaking. You can also refer to the GSE Teacher Toolkit, which has hundreds of learning objectives organized by age, level, skill type and more.

    The idea is to encourage them to set clear objectives, giving them an exciting new challenge to work towards for the year ahead.

    2. Encourage students to find conversation partners

    Students may lose interest in improving their English if they've only been studying in a classroom. They may see it as something boring and unrelated to their real lives.

    A great way to tackle this is by encouraging them to talk with English speakers outside of class. By doing this, they'll pick up new vocabulary and expressions, giving them more confidencein their language abilities.

    Suggest that they attend a language exchange.andaregreat platforms to find regular language exchange events in their local area. While this is suitable for intermediate learners and above, it may be a bit daunting for beginners.

    In this case, the appmay be a suitable alternative. Similar to a language exchange, learners can connect with people from around the world. They can choose people with a similar level as them and either write messages, send short audios, or do video calls, depending on their ability and confidence.

    Communicating with real people is a fun and encouraging reason for your learners to want to improve.

    3. Introduce interesting new vocabulary

    Students may become disheartened if they've been learning for years but aren't seeing much progress. A simple and effective way to help them improve their level is by encouraging them toexpand their vocabulary.

    They already have to study a lot of vocabulary from their textbooks, so why not give it a more personal twist and ask for suggestions of topics that interest them?

    Maybe they are gamers and want to learn how to communicate better with other players around the world. Select vocabulary about styles of games, turn-taking, and strategizing that they could use – they can practice in class and be thrilled to be given homework.

    Perhaps some of your students want to study or work abroad. This may be a common topic, but one thing that is not frequently discussed is how to deal with the paperwork of living in another country. For example, getting into more specific language about banking, housing rentals, or setting up wifi will help them feel more confident about their move. Though these things differ between countries, there is a lot of overlapping vocabulary and roleplaying will do wonders to reassure and excite them about their upcoming adventures.

    By allowing your students to take control of their learning, their motivation is naturally higher and you too will enjoy finding out specific language about their interests.

    4. Work on specific problem areas

    Language learners may become frustrated and lose motivation if they continue to make the same mistakes. It may cause them to feel disheartened in their abilities and want to give up, especially for those who aim to sit exams. You can help them level up by identifying specific problem areas and tailoring your classes to work on these.

    Tests can help your learners discover their weaknesses and avoid the frustration of sitting and not passing an exam. They'll be able to pinpoint what they need to work on, and you can dedicate your classes to exactly what they need, rather than cover areas they may not have problems with.

    For example, if students are experiencing difficulties with reading comprehension, you could try introducing more varied reading materials. Ask them to bring in blog posts, magazines and news articles on topics that they find interesting. Highlight keywords in the text to enhance their understanding of the piece and create comprehension questions similar to the test format they'll take.

    By giving a little extra attention to fixing problem areas, learners will soon start to see their progress, encouraging and inspiring them to keep going.

    5. Change your class format

    Sometimes learners become demotivated simply because they have become too used to the format of the classes. If this is the case, you might want to take a break from the textbook and try more creative language learning methods. For example:

    Use interactive games

    Suitable for all levels, you can use platforms such asor to test your learners. They offer a new dimension to the class, encouraging students to have fun with the language. Divide them into teams to add an element of competition – there's nothing like a friendly game to excite students!

    Set project work

    Put your class into small groups and have them work on a project to present to the rest of the group. Choose topics they might cover in their textbooks, such as occupations, travel or cultural traditions. Or even better – let students come up with their own! This activity can be modified to suit all levels and offers a challenge as learners will need to push their language limits.

    Hold class debates

    More suitable for intermediate learners and above, class debates get everyone talking. You can ask students to brainstorm topics they're interested in. You can offer prompts such as climate change, the advertising of junk food or the impacts of social media. They'll be happy to talk about things that concern them.

    Throw in some unexpected activities to bring students' attention back to class and spark their interest in learning again.

  • A child sat at a desk with a pen in hand, looking up at their teacher and smiling

    Dyslexia and ELT: How to help young learners in the classroom

    By Joanna Wiseman

    When you’re teaching English to young learners, you might find that there are a few students in your class who are struggling. But sometimes it can be hard to tell why. Is it because their language level is low? Or are they finding classroom work difficult because of a general cognitive difference, like dyslexia?