Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Get in touch about our workplace training solutions

Five ways language can support global business growth
Play
Privacy and cookies

By watching, you agree ɫèAV can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."– Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by ɫèAV to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – ɫèAV's global research report,How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by ɫèAV can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by ɫèAV today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by ɫèAVfor flexible language testing and certification. Empower your business for international success.

Read our blog post 'Harness the power of English for a global competitive edge'.

Learn more about our English language training

More blogs from ɫèAV

  • A group of business people clapping their hands

    3 ways to boost employee retention with language learning

    By Samantha Ball
    Reading time: 4 minutes

    Did you know? According to our research, employees who work for a company that provides English language training are more thantwice as likelyto say they are very satisfied at work, compared to those working in companies that do not.

    To retain top talent in an increasingly competitive marketplace, all evidence points to developing communication and language skills.

    Communication: the most in-demand business skill

    showed that communication skills including English language skills are the most in-demand power skills across the board. PwC’s agrees: the top five predictors for employee turnover all had the same themes in common – communication, empathy and listening skills.

    According to , a focus on developing employees’ strengths (as opposed to focusing on fixing weaknesses) can lead to a 20-73% reduction in employee attrition. That’s a startling statistic and one that has the potential to transform your business.

    So, the message is clear: by investing in your employees’ existing communication and language strengths, you’re helping them refine a comprehensive range of business power skills. In turn, this will make them feel more engaged and therefore far more likely to stay with you.

    3 ways to implement English training to retain top talent

    Let’s explore three ways to implement an English language skills learning and development plan that underpins communication skills, refines business soft skills and makes your employees want to stay.

    1. Find out what training employees want

    To tailor a culture of learning that supports the development of your employees’ language and communication skills, you’ll find it helpful to get their input first. Survey and interview your team to better understand current barriers to language-specific learning, skills gaps, preferred learning styles and current frustrations.

    For example, is it speaking, listening or reading English that they currently struggle with the most? The better you understand your employees’ needs, the more consulted and engaged with the process they’ll feel.

    2. Reward those who commit to language learning

    In 2023, Forbes outlined , and perhaps unsurprisingly, reward featured strongly. Your performance management system should include a structure that acknowledges employees who are committing to achieving their objectives and developing their skills, and demonstrates the career trajectory that might be possible with improved communication and language skills.

    What that looks like will differ from organization to organization, but it’s important that employees understand the potential opportunities that come with refining their language skills.

    3. Promote the link between language skills and career progression

    Your employees may not naturally make the link between developing language skills and career progression, so help them understand how better language skills can help them move forward in their role and how you will support them in this.

    When they see that language skills have been built into their development plans, they’ll feel invested in staying with your organization and developing their skills with you.

    In a world where communication-based soft skills are more valuable than ever before, the ability to confidently converse in different languages within a business context is an impressive skill that’s transferable to a multitude of other business soft skills, such as teamwork, leadership and problem-solving.

    Once they understand the full range of benefits that come with developing their language skills, they’ll be grateful that you’re committed to helping them do that and will be more likely to stay.

    Boost your workforce’s English language skills and reap the business benefits

    It’s clear that when employees feel that their communication skills are improving, they feel a sense of continued progression and engagement – not only in their language abilities but also across a range of other business power skills.

    The key to retaining talent lies in increasing engagement, and since higher engagement rates are linked to , according to Gallup, there really is no better way to retain a happy workforce.

    Start building your team’s English language skills

    Learn how Mondly by ɫèAV can help you reinforce a culture of learning and retain top talent within your organization, with flexible English language learning solutions for your business.

    If you liked this blog post and want to learn more,download the PDF report here.

    Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.

  • Office works stood in a cubicle and in a hallway talking

    Goal setting: A path to achieving team fluency

    By Samantha Ball

    Reading time: 5 minutes

    We know businesses that invest in skills development are more likely to retain top talent, and see many other benefits as well. Upskilling your team's English proficiency can have a transformative effect on the business, leading to new opportunities, growth, and a more engaged workforce. However, implementing a corporate language learning program can be challenging. Using traditional goal-setting frameworks can support you and your team on this journey. Here's how:

  • two colleagues working outdoors talking to eachother over a laptop and paperwork

    The role of English proficiency in a global organization

    By Samantha Ball
    Reading time: 4 minutes

    To compete in the modern business space, many organizations are shifting to a more global way of working.

    The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?

    Why English proficiency is key to unlocking international success

    According to ɫèAV’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”

    It points to statistics from rising economies in Southeast Asia, showcasing the strength of English use and their respective booming industries:

    • In Indonesia, Southeast Asia’s largest economy in terms of GDP, the service sector employs nearly half of the country’s local workforce.
    • In Thailand, nearly 60% of the country’s GDP is generated by tourism and export-oriented production. Vietnam, one of APAC’s fastest-growing markets and a rising manufacturing powerhouse, counts the US among its top trading partners.
    • The Philippines’ business process outsourcing (BPO) sector, a key pillar of the country’s economy, employs 1.3 million people.

    The power of effective communication

    ɫèAV’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.

    With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?

    As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:

    “Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”

    English: the official language of business

    While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:

    “The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”

    So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.

    Assessing English proficiency within your organization

    The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.

    According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.

    Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.

    Strategies for English upskilling

    Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.

    Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.

    ɫèAV Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.

    Drive your business forward with language training

    If you liked this blog post and want to learn more, download our PDF report here.

    Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.