English for employability: Why teaching general English is not enough

Ehsan Gorji
Ehsan Gorji
A teacher stood at the front of the class talking to her class
Reading time: 4 minutes

Many English language learners are studying English with the aim of getting down to the nitty-gritty of the language they need for their profession. Whether the learner is an engineer, a lawyer, a nanny, a nurse, a police officer, a cook, or a salesperson, simply teaching general English or even English for specific purposes is not enough. We need to improve our learners’ skills for employability.

The four maxims of conversation

In his article Logic and Conversation, Paul Grice, a philosopher of language, proposes that every conversation is based on four maxims: quantity, quality, relation and manner. He believes that if these maxims combine successfully, then the best conversation will take place and the right message will be delivered to the right person at the right time.

The four maxims take on a deeper significance when it comes to the workplace, where things are often more formal and more urgent. Many human resources (HR) managers have spent hours fine-tuning workplace conversations simply because a job candidate or employee has not been adequately educated to the level of English language that a job role demands. This, coupled with the fact that many companies across the globe are adopting English as their official corporate language, has resulted in a new requirement in the world of business: mastery of the English language.

It would not be satisfactory for an employee to be turned down for a job vacancy, to be disqualified after a while; or fail to fulfil his or her assigned tasks, because their English language profile either does not correlate with what the job fully expects or does not possess even the essential must-have can-dos of the job role.

How the GSE Job Profiles can help

The Job Profiles within the can help target those ‘must-have can-dos’ related to various job roles. The ‘Choose Learner’ drop-down menu offers the opportunity to view GSE Learning Objectives for four learner types: in this case, select ‘Professional Learners’. You can then click on the ‘Choose Job Role’ button to narrow down the objectives specific for a particular job role – for example, ‘Office and Administrative Support’ and then ‘Hotel, Motel and Resort Desk Clerks’.

Then, I can choose the GSE/CEFR range I want to apply to my results. In this example, I would like to know what English language skills a hotel desk clerk is expected to master for B1-B1+/GSE: 43-58.

Screenshot of gse toolkit

When I click ‘Show Results’, I am presented with a list of 13 learning objectives in the four skills of reading, listening, speaking and writing. For example:

  • Speaking:ÌýCan suggest a resolution to a conflict in a simple negotiation using fixed expressions.Ìý(B1+/GSE 53)
  • Reading:ÌýCan understand clearly written, straightforward instructions on how to use a piece of equipment. (B1/GSE 46)

Concentrating on specific skills

The Professional section of the GSE Teacher Toolkit also has the option to select learning objectives according to a specific business skill. Consider this scenario: Ms. Lahm is an HR manager at the imaginary LydoApps company, which designs and sells computer programs and apps in Germany. She already knows her team has the following English language profile:

Team 1

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 15

Nationality: German

Department: Print programs

Team 2

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 12

Nationality: German

Department: Packages

Team 3

English language profile: GSE 10-50 / B1

Number of employees: 9

Nationality: German

Department: Customer care

Team 4

English language profile: GSE 10-50 / B1

Number of employees: 5

Nationality: German

Department: Design engineering Ìý

Team 5

English language profile: GSE 10-58 / B1+

Number of employees: 3

Nationality: German

Department: OverseasÌýÌý

Ms. Lahm wishes to critically check what skills her Customer Care employees need to answer telephone calls in English. She selects ‘Business Skills’ and then ‘Telephoning’, with a GSE/CEFR range of 10-50.

Ms Lahm now has 28 GSE Learning Objectives related to English telephoning, for example:

  • Can introduce themselves on the phone and close a simple call. (A2/GSE 33)
  • Can ask for repetition or clarification on the phone in a simple way. (A2/GSE 35)
  • Can answer simple work-related questions on the phone using fixed expressions. (A2+/GSE 40)
  • Can use simple appropriate language to check that information has been understood on the phone.Ìý(B1/GSE 45)

Ms. Lahm can now use these GSE Learning Objectives to help organize her current team and recruit new colleagues with the appropriate skills for the job.

Try out the GSE Teacher Toolkit today

The GSE Teacher Toolkit is a fantastic resource when it comes to teaching English. General English is often not enough – and it can be daunting for teachers when they are faced with the whole of the language to teach.

Both teachers and HR managers can use the Job Profiles feature of the GSE Teacher Toolkit to examine more than 200 jobs for their English language profile and, by targeting these specific language functions, can prepare students for their chosen careers and recruit candidates with the level of English required to successfully perform a given job.

More blogs from ɫèAV

  • A woman on her laptop smiling and working

    The science behind Smart Lesson Generator: Making teaching easier with AI

    By Thomas Gardner
    Reading time: 4 minutes

    It's 6 AM on a Monday morning. Ms. Lopez wakes up early to prepare for the day ahead. She spends the morning reviewing lesson plans, making sure everything is ready for her students. By lunchtime, she is preparing for the afternoon, grabbing a quick bite between classes... but it doesn’t stop there. The school day finishes but Ms. Lopez stays late marking assignments. Finally, on Sunday night, she sits at her kitchen table, surrounded by papers, course books and lesson plans.

    Does this sound familiar? You are not alone.

    The challenge teachers face

    In 2024, ɫèAV research found thatÌý76% of teachers spend at least one hour of their personal time on lesson planning each week, with 43% spending more than three hours. This is a lot of time that could be spent on other important tasks. Teachers need a solution that helps them plan lessons fast, is connected to their course books and is built by learning experts.

  • woman working on a laptop

    Why use Smart Lesson Generator?

    By Thomas Gardner
    Reading time: 4 minutes

    Teachers juggle many responsibilities and often find themselves with limited time for lesson planning. Your solution? Smart Lesson Generator is the fast, connected and effective way to plan lesson activities, so you can get back to doing what you love – teaching. Smart Lesson Generator is an AI-powered tool designed to support educators by streamlining lesson planning and creating engaging, pedagogically-sound content. Here’s why you should consider integrating this tool into your teaching toolkit.

    Save time and focus on teaching

    One of the most significant challenges teachers face is the overwhelming amount of time spent on planning and administrative tasks. Smart Lesson Generator addresses this issue head-on by enabling teachers to create high-quality lesson activities in just 60 seconds. This time-saving feature allows educators to dedicate more time to engaging with their students and delivering impactful lessons.

    Ensure content relevance and engagement

    Creating relevant and engaging content is crucial for effective teaching. The Smart Lesson Generator empowers teachers to tailor lesson activities to the specific needs and interests of their students. Whether you’re adapting content based on current events or cultural relevance, the tool ensures that your lessons are always up-to-date and engaging.

    Provide differentiated instruction

    Catering to a diverse classroom with varying abilities can be challenging. Smart Lesson Generator supports differentiated instruction by offering stretch activities for advanced students and remediation activities for those needing additional support. This feature ensures that all students, regardless of their proficiency level, receive the appropriate level of challenge and support, fostering a more inclusive and effective learning environment.

    Pedagogically sound

    As educators, I think we can all agree there is a need for effective AI-tools that are designed by teaching experts. Smart Lesson Generator is aligned with ɫèAV courses and the Global Scale of English (GSE) framework, ensuring that all generated activities are pedagogically sound and level appropriate. This alignment guarantees that the content you deliver is not only engaging but also meets rigorous educational standards, providing a reliable foundation for student learning.

    Explore a variety of activity types

    Smart Lesson Generator currently offers six activity types - with more in development - to cater to different teacher needs and styles. These include:

    • Lesson hook: Engaging warmers to introduce lesson topics and activate prior knowledge
    • Communication starter: Activities designed to promote student interaction and communication skills
    • Reading activity: Additional reading practice aligned with lesson content or personalized topics
    • Exit ticket: Formative assessment tools to evaluate student understanding and encourage reflection
    • Grammar presentation: Support for mastering key language points relevant to the lesson
    • Vocabulary presentation: Activities to enhance vocabulary acquisition and usage

    Personalize the learning experience

    Every classroom is unique, and Smart Lesson Generator allows you to create personalized learning experiences tailored to your students' needs. By generating content based on ɫèAV courses or personalized topics, you can ensure that each lesson is relevant and engaging for your students. This personalization fosters a more dynamic and effective learning environment where students are more likely to stay engaged and motivated.

    Embrace the future of teaching with Smart Lesson Generator and experience the transformative power of AI in education. Save time, enhance engagement and deliver high-quality, personalized lessons that make a lasting impact on your students.

  • A teacher stood next to a young students desk, the student sat at the desk is high fiving his teacher

    What is the ɫèAV Smart Lesson Generator?

    By Thomas Gardner
    Reading time: 3 minutes

    How much of your valuable time is spent on planning and administrative tasks instead of teaching? While 93% of educators start their careers to positively impact students' lives, over 75% end up overwhelmed by these non-teaching duties. But we have a tool to help lighten the load.

    Introducing ɫèAV Smart Lesson GeneratorÌý– a fast, integrated and efficient solution to streamline lesson planning, allowing you to focus on teaching. Let’s explore the Smart Lesson Generator:

    Meet the new ɫèAV Smart Lesson Generator

    The ɫèAV Smart Lesson Generator allows you to create engaging and appropriate lesson plans in seconds. It is connected with ɫèAV courses designed by experts and aligned with the Global Scale of English (GSE) to ensure effectiveness.