Talking technology: Teaching 21st century communication strategies

Ken Beatty
A teacher holding a tablet to a young student in a classroom sat at a table
Reading time: 4 minutes

When my son created a web consulting business as a summer job, I offered to have business cards made for him. ¡°Oh Dad,¡± he said, ¡°Business cards are so 20th century!¡±

It was an embarrassing reminder that communication norms are constantly changing, as are the technologies we use. Younger generations share contact information on their phones¡¯ social media apps, not with business cards. A similar shift has been the move away from business cards featuring fax numbers. ¡°What¡¯s a fax?¡± my son might ask.

Fax machines have had a surprisingly long life¨Cthe first fax machine was invented in 1843¨Cbut they have been largely retired because it¡¯s easier to send images of documents via email attachments.

More recent technologies, such as the 1992 invention of text messages, seem here to stay, but continue to evolve with innovations like emojis, a 1998 innovation whose name combines the Japanese words e (picture) and moji (character).?

The 55/38/7 rule and the three Cs

Changing technologies challenge language teachers who struggle to prepare students with the formats and the strategies they need to be effective in academic, business, and social settings. These challenges start with questions about why we have particular norms around communication. These norms form a culture of communication.

The artist/musician Brian Eno defines culture as what we »å´Ç²Ô¡¯³Ù have to do. We may have to walk, but we »å´Ç²Ô¡¯³Ù have to dance. Dancing, therefore, is culture. Communication is full of cultural practices that we »å´Ç²Ô¡¯³Ù strictly need to do, but which make communication more successful. These include practices based on the 55/38/7 Rule and The Three Cs.

The 55/38/7 rule is often misinterpreted as being about what someone hears when we speak. It actually refers to the insights of University of California professor, , who looked at how our attitudes, feelings, and beliefs influence our trust in what someone says.

Mehrabian suggests words only account for seven percent of a message¡¯s impact; tone of voice makes up 38 percent, and body language¨Cincluding facial expressions¨Caccount for the other 55 percent. The consequence of this for our students is that it¡¯s sometimes not so important what they are saying as how they are saying it.

Another way of looking at this nonverbal communication is in terms of The Three Cs: context, clusters, and congruence.?

Context is about the environment in which communication takes place, any existing relationship between the speakers, and the roles they have. Imagine how each of these factors change if, for example, you met a surgeon at a party compared to meeting the same surgeon in an operating theater where you are about to have your head sawn open.

Clusters are the sets of body language expressions that together make up a message; smiling while walking toward someone is far different than smiling while carefully backing away.

Congruence refers to how body language matches¨Cor doesn¡¯t match¨Ca speaker¡¯s words. People saying, ¡°Of course! It¡¯s possible!¡± while unconsciously shaking their heads from side to side are perhaps being less than truthful.

How does a culture of communication practices translate to new technologies? Mobile phone texts, just like 19th-century telegraph messages before them, need to be precise in conveying their meaning.

In virtual meetings (on Teams and Google Hangouts, for example), students need to understand that tone of voice, facial expressions, and body language may be more important than the words they share.

Politeness as one constant

An additional key concern in virtual meetings is politeness. Once, in preparation for a new textbook, I was involved in soliciting topics of interest to university teachers. I was surprised that several teachers identified the need to teach politeness. The teachers pointed out that the brevity of social media meant that students were often unwittingly rude in their requests (typical email: ¡°Where¡¯s my grade!¡±). Moreover, such abruptness was crossing over to their in-person interactions.

Politeness includes civility, getting along with others, as well as deference, showing respect to those who may have earned it through age, education, and achievement. But politeness is also related to strategies around persuasion and how to listen actively, engage with other speakers by clarifying and elaborating points and ask a range of question types. Online or in person, if students cannot interrupt politely or know when it is better to listen, whatever they have to say will be lost in the court of bad opinion.

This is particularly important in preparation for academic and business contexts where students need to interact in groups, such as seminar settings and business meetings. Within these, it¡¯s necessary for students to be able to take on a variety of roles, including leadership, taking notes, and playing devil¡¯s advocate to challenge what a group thinks.

Engaging students with project work

Role-play can help raise awareness of these strategies among students, but it¡¯s not enough to just take on a variety of roles found in common academic and business exchanges; students need to be able to reflect after each role-play session and infer what strategies are successful.

Technology-based projects can also help students engage in a range of communication strategies. For example, a ɫèAV series, StartUp, embraces technology in each unit by sprinkling various text messages and web-based research tasks. There are also multimedia projects where students use their phones to collect images or video and share the results in presentations that develop their critical thinking.

For example:

Make your own video

Step 1 Choose a favorite restaurant or meal.

Step 2 Make a 30-second video. Talk about the meal. Describe what you eat and drink. Explain why you like it.

Step 3 Share your video. Answer questions and get feedback.

This simple project subconsciously reinforces the unit¡¯s vocabulary and grammar. It also allows students to personalize the project based on things that they need to talk about in daily life¨Ctheir local foods in this case. This means that each student¡¯s presentation is unique. Unlike with essay assignments, students tend to work hard to craft several versions until they are satisfied because they know their work will be seen by other students and that they will be asked questions that only they can answer.

All this forces students to consider speaking strategies, as well as strategies for appropriate facial expressions and body language. Similarly, they have to use active listening strategies when listening to others¡¯ presentations while asking questions. As technology continues to evolve, teachers need to integrate new applications into their teaching so students learn how to communicate with the tools they have at their disposal.

Read our blog posts 'How to motivate and engage students with authentic video' and '21st-century skills and the English language classroom'.

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    Embracing diversity

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    Develop cultural understanding

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    2. Language proficiency

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    For language learners, an exchange program is an opportunity to achieve fluency. Experiencing a language firsthand is one of the best ways to learn a new language. Being surrounded by fluent speakers provides constant practice and exposure, accelerating your language acquisition in ways that classroom learning alone cannot match. You'll develop better pronunciation, expand your vocabulary and gain confidence in your speaking abilities.

    Real-world communication

    Using a new language in everyday situations¡ªwhether it's ordering food, asking for directions, or making new friends¡ªhelps solidify your language skills in a practical context. This real-world communication practice is invaluable, ensuring that your language proficiency extends beyond textbooks and exams to actual, meaningful interactions.

    3. Academic and professional growth

    Academic enrichment

    Exchange programs often provide access to unique academic resources and teaching methods that differ from those in your home country. Exposure to new perspectives and approaches can deepen your understanding of your field of study and inspire new areas of interest. Additionally, studying abroad can enhance your academic credentials, making your CV stand out to future employers or academic institutions.

    Career opportunities

    Experience abroad signals to employers that you possess qualities like independence, adaptability and cross-cultural communication skills. These attributes are highly sought after in today¡¯s job market. Moreover, the networking opportunities during your exchange can open doors to international internships, job placements and collaborations that might not have been available otherwise.

    4. Personal development

    Building independence and resilience

    Living away from home in a completely new environment challenges you to become more self-reliant and adaptable. You'll develop problem-solving skills, resilience and the ability to thrive outside of your comfort zone. These experiences build character and prepare you for future challenges, both personally and professionally.

    Forming lifelong connections

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    Boosting confidence

    Successfully navigating life in a foreign country, mastering a new language, and achieving academic success abroad can significantly boost your confidence. This newfound self-assurance can positively impact all areas of your life, giving you the courage to pursue further opportunities and take on new challenges.

    5. Engaging with the local community

    Volunteer and community projects

    Many exchange programs encourage participants to engage with their host communities through volunteer work or community projects. This engagement allows you to give back to your host country, gain a deeper understanding of local issues, and develop a sense of global citizenship. It's a rewarding experience that fosters empathy and reinforces the importance of contributing to the wider world.

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    By contributing to local initiatives, you can demonstrate your ability to adapt to new environments, work with diverse teams, and handle responsibility. Furthermore, these experiences can fill gaps in your CV, showcasing your proactive approach to skill-building and community involvement. Engaging in meaningful projects not only supports your personal growth but also highlights your commitment to making a positive impact, a quality greatly valued in any career field.

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    • Government-sponsored programs such as Fulbright or Erasmus, (depending on your location).
    • Check non-profit organizations in your country, they may also offer exchange programs.

    Conclusion

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