How to motivate and engage students with authentic video

Sue Kay
A teacher holding a tablet in a classroom with students around her also looking at the tablet smiling
Reading time: 4 minutes

Sue Kay has been an ELT materials writer for over 25 years. She is the co-author of ɫèAV's Focus Second Edition and is one of the co-founders of . In this article, Sue takes us through her experience of using video in the classroom and shows us how to motivate and engage students with authentic video.

Videos are no longer a novelty

When I started teaching in the early 80s, video was a novelty in the classroom. We only had one video player for the whole school and had to book it a week in advance. There was very little published material available, but thanks to the rarity factor, the students lapped it up.

There was no problem with getting them motivated, even if the lessons accompanying the videos were not particularly exciting and consisted mainly of comprehension questions. Lucky for me, our school had a very dynamic Director of Studies who gave great teacher training sessions and I was very taken with a presentation he did on active viewing tasks.

I was, and still am, a big fan of the Communicative Approach and I embraced the more interactive video tasks enthusiastically: freeze frame and predict, watch with the sound down and guess what people are saying, listen with the screen hidden to guess the action, etc.

When I’m preparing a video lesson, I still try to include at least one of these activities because the information gap provides an ideal motivation for students to watch the video and check their ideas.

Motivating students with video
Play
Privacy and cookies

By watching, you agree ɫèAV can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Is video a good motivational tool to use in the classroom today?

In the old days, video could motivate and engage a class because it was something relatively new, but what about nowadays when video has gradually moved from a ‘nice-to-have’ element of new courses to a ‘must-have’?

We teachers have unlimited access to videos, either those that accompany our course or on the internet. But has this affected motivation? Has video also become harder to use as a motivating factor in the classroom?

Yes and no.

Teenagers have grown up with a smartphone in their hand. They live their lives through video - filming themselves or one another, uploading and sharing video content on TikTok or other similar platforms, accessing YouTube on a variety of devices, and even aspiring to be like the YouTubers they spend hours and hours watching.

The importance of this to the way we teach is summed up by this quote from The Age of the Image, “We can’t learn or teach what we can’t communicate – and increasingly that communication is being done through visual media.”

Video is the ideal medium for teaching 21st-century skills and visual literacy. None of my students bat an eyelid when I ask them to make a video for homework, film themselves telling an anecdote, watch a grammar explanation online, or do some online research.

But in terms of what we watch in class, our videos need to work harder than before. In my experience, students won’t tolerate boring or unnatural videos, just because they’re in English. Because they watch so many online films, documentaries and series, students are used to high production values, strong narratives and authentic material.

What makes a motivating and engaging video?

When we were writing the second edition of Focus, we were lucky enough to have access to the BBC archives. However, just because something has appeared on the BBC it doesn’t mean it is suitable for our students. In my experience, there are certain criteria that needs to be fulfilled in order to motivate and engage students with video.

The wow factor

First of all, it helps if a video has a visual wow factor. This may be an unusual setting or a location with breathtaking scenery. If there’s no visual interest, you may as well do an audio lesson. However, stunning places and incredible landscapes won’t hold the students’ interest for very long.

Relatability

There also has to be something in the video that the student can relate to their own lives. For instance, one of the clips we chose for Focus Second Edition is set in an amazing place in Turkey, popular with tourists who visit in hot air balloons. The students are unlikely to have visited this place, but to make it relatable and interesting for students, we chose an extract that focuses on the caves that older generations still inhabit, while the younger generation have moved to the nearby cities. The topic of young people leaving the countryside for the big city is a topic that will be familiar anywhere in the world.

An inspiring story

A generation that have access to endless TV series and films on demand expect a good story. While this can be an episode from a drama - it doesn’t have to be fiction. It can be an inspiring story of human achievement or any kind of human-interest story that follows a journey and has a story arc.

Social relevance

Generation Z and Alpha tend to be very socially engaged and open-minded; they want to change the world. So videos that air social issues are ideal as stimulus for discussion. For example, in Focus Second Edition we’ve included a video clip about a project that’s underway in Holland, where students can have low-priced accommodation in a Care Home in return for some help with the elderly residents. In class, we’ve used this video clip as a springboard for discussing relationships across generations.

Why are these types of video more motivating?

Videos that fulfil these criteria raise motivation in class because they facilitate more interesting lessons. If the video is visually engaging, it’s easier to write the active viewing tasks I mentioned earlier. If the topic is relatable on some level, the lesson can include personalization and discussion, which wouldn’t work if the content was so far removed from the students’ reality that they have nothing to say about it.

I’m particularly keen on videos that are engaging enough to facilitate follow-up tasks that might spark the students’ imagination and help to put them in other people’s shoes. For example, in Focus Second Edition, we’ve included a video about window cleaners on the Burj Khalifa in Dubai, the tallest building in the world.

As you can imagine, the film shots are breathtaking and have not only the wow factor but the ‘agh factor’ too for people who are afraid of heights. The presenter, Dallas, joins the experienced window cleaners, and you can’t help but hold your breath as he climbs out onto the side of the building, which is a sheer drop of 800 meters below him. No wonder he has a dry mouth.

The short clip is so engaging that the lesson practically writes itself. Here are a couple of examples of follow-up tasks that are only possible because the video holds the students’ attention and ignites their imagination:

After you watch

  • You are Dallas and you want to learn more about the daily routine of the window cleaners at the Burj Khalifa. In pairs, decide on a list of five questions you want to ask the window cleaners about their job.
  • Imagine that you are Dallas and write an article about your work experience on the tallest building in the world.

All this increased volume and choice of video is great, and video certainly still has the power to motivate our students, but I believe we teachers and materials providers need to focus more on the quality of the videos we use in class than the quantity.

Find out more about Focus

In Focusyou can motivate and engage students with authentic video content from the BBC. Throughout the course learners will not only practice and improve their language skills, but also develop important life skills that will prepare them for the future.

Download the sample pack here

Read our posts '21st-century skills and the English language classroom' and 'Key challenges in secondary education'.

Bibliography

  • Apkon, S. (2013) The Age of the Image. Farrar, Straus and Giroux
  • DLA. Digitallearningassociates.com
  • Donaghy, Kieran (2015) Film in Action. Delta Publishing
  • Goldstein, Ben. & Driver, Paul. (2015) Language Learning with Digital Video. Cambridge University Press
  • Keddie, Jamie. and .
  • Donaghy, K & Whitcher A., , ELT Teacher 2 Writer

More blogs from ɫèAV

  • A teacher with students stood around him while he is on a tablet

    How AI and the GSE are powering personalized learning at scale

    By
    Reading time: 4 minutes

    In academic ops, we’re always finding the balance between precision and practicality. On one side: the goal of delivering lessons that are level-appropriate, relevant and tied to real learner needs. On the other hand, we juggle hundreds of courses, support teachers, handle last-minute changes and somehow keep the whole system moving without losing momentum or our minds.

    That’s exactly where AI and the Global Scale of English (GSE) have changed the game for us at Bridge. Over the past year, we’ve been using AI tools to streamline lesson creation, speed up course design and personalize instruction in a way that’s scalable and pedagogically sound.

    Spoiler alert: it’s working.

    The challenge: Customization at scale

    Our corporate English learners aren’t just “students”. They’re busy professionals: engineers, sales leads, analysts. They need immediate impact. They have specific goals, high expectations and very little patience for anything that feels generic.

    Behind the scenes, my team is constantly:

    • Adapting content to real company contexts
    • Mapping GSE descriptors to measurable outcomes
    • Designing lessons that are easy for teachers to deliver
    • Keeping quality high across dozens of industries and levels

    The solution: Building personalized courses at scale

    To address this challenge, we developed an internal curriculum engine that blends the GSE, AI and practical, job-focused communication goals into a system that can generate full courses in minutes.

    It is built around 21 workplace categories, including Conflict Resolution, Business Travel and Public Speaking. Each category has five lessons mapped to CEFR levels and GSE descriptors, sequenced to support real skill development.

    Then the fun part: content creation. Using GPT-based AI agents trained on GSE Professional objectives, we feed in a few parameters like:

    • Category: Negotiation
    • Lesson: Staying Professional Under Pressure
    • Skills: Speaking (GSE 43, 44), Reading (GSE 43, 45)

    In return, we get:

    • A teacher plan with clear prompts, instructions and model responses
    • Student slides or worksheets with interactive, GSE-aligned tasks
    • Learning outcomes tied directly to the descriptors

    Everything is structured, leveled and ready to go.

    One Example: “Staying Organized at Work”

    This A2 lesson falls under our Time Management module and hits descriptors like:

    • Reading 30: Can ask for repetition and clarification using basic fixed expressions
    • Speaking 33: Can describe basic activities or events happening at the time of speaking

    Students work with schedules, checklists and workplace vocabulary. They build confidence by using simple but useful language in simulated tasks. Teachers are fully supported with ready-made discussion questions and roleplay prompts.

    Whether we’re prepping for a quick demo or building a full 20-hour course, the outcome is the same. We deliver scalable, teacher-friendly, learner-relevant lessons that actually get used.

    Beyond the framework: AI-generated courses for individual learner profiles

    While our internal curriculum engine helps us scale structured, GSE-aligned lessons across common workplace themes, we also use AI for one-on-one personalization. This second system builds fully custom courses based on an individual’s goals, role, and communication challenges.

    One of our clients, a global mining company, needed a course for a production engineer in field ops. His English level was around B1 (GSE 43 to 50). He didn’t need grammar. He needed to get better at safety briefings, reports and meetings. Fast.

    He filled out a detailed needs analysis, and I fed the data into our first AI agent. It created a personalized GSE-aligned syllabus based on his job, challenges and goals. That syllabus was passed to a second agent, preloaded with the full GSE Professional framework, which then generated 20 complete lessons.

    The course looked like this:

    • Module 1: Reporting project updates
    • Module 2: Supply chain and logistics vocabulary
    • Module 3: Interpreting internal communications
    • Module 4: Coordination and problem-solving scenarios
    • Module 5: Safety presentation with feedback rubric

    From start to finish, the course took under an hour to build. It was tailored to his actual workday. His teacher later reported that his communication had become noticeably clearer and more confident.

    This was not a one-off. We have now repeated this flow for dozens of learners in different industries, each time mapping everything back to GSE ranges and skill targets.

    Why it works: AI + GSE = The right kind of structure

    AI helps us move fast. But the GSE gives us the structure to stay aligned.

    Without it, we’re just generating content. With it, we’re creating instruction that is:

    • Measurable and appropriate for the learner’s level
    • Easy for teachers to deliver
    • Consistent and scalable across programs

    The GSE gives us a shared language for goals, outcomes and progress. That is what keeps it pedagogically sound.

    Final thought

    A year ago, I wouldn’t have believed we could design a 20-lesson course in under an hour that actually delivers results. But now it’s just part of the workflow.

    AI doesn’t replace teaching. It enhances it. And when paired with the GSE, it gives us a way to meet learner needs with speed, clarity, and purpose. It’s not just an upgrade. It’s what’s next.

  • Children sat at desks in a classroom with their hands all raised smiling

    Back to school: Inclusive strategies to welcome and support students from day one

    By
    Reading time: 3 minutes

    As the new school year begins, teachers have an opportunity to set the tone for inclusion, belonging and respect. With the right strategies and activities, you can ensure every student feels seen, heard and valued from the very first day. Embracing diversity isn’t just morally essential: it’s a proven pathway to deeper learning, greater engagement and a more equitable society (Gay, 2018).

    Research consistently shows that inclusive classrooms foster higher academic achievement, improved social skills and increased self-esteem for all students (Banks, 2015). When students feel safe and respected, they are more likely to take risks, collaborate and reach their full potential.

  • A girl sat at a laptop with headphones on in a library

    5 myths about online language learning

    By Steffanie Zazulak
    Reading time: 3 minutes

    Technology has radically changed the way people are able to access information and learn. As a result, there are a great number of tools to facilitate online language learning – an area that’s been the subject of many myths. Here we highlight (and debunk) some of the bigger ones…

    Myth #1: You will learn more quickly

    Although online learning tools are designed to provide ways to teach and support the learner, they won’t provide you with a shortcut to proficiency or bypass any of the key stages of learning.Although you may well be absorbing lots of vocabulary and grammar rules while studying in isolation, this isn’t a replacement for an environment in which you can immerse yourself in the language with English speakers. Such settings help you improve your speaking and listening skills and increase precision, because the key is to find opportunities to practise both – widening your use of the language rather than simply building up your knowledge of it.

    Myth #2: It replaces learning in the classroom

    With big data and AI increasingly providing a more accurate idea of their level, as well as a quantifiable idea of how much they need to learn to advance to the next level of proficiency, classroom learning is vital for supplementing classroom learning. And with the Global Scale of English providing an accurate measurement of progress, students can personalise their learning and decide how they’re going to divide their time between classroom learning and private study.

    Myth #3: It can’t be incorporated into classroom learning

    There are a huge number of ways that students and teachers can use the Internet in the classroom. Meanwhile, ɫèAV’s online courses and apps have a positive, measurable impact on your learning outcomes.

    Myth #4:You can't learn in the workplace

    Online language learning is ideally suited to the workplace and we must create the need to use the language and opportunities to practise it. A job offers one of the most effective learning environments: where communication is key and you’re frequently exposed to specialized vocabulary. Online language learning tools can flexibly support your busy schedule.

    Myth #5: Online language learning is impersonal and isolating

    A common misconception is that online language learning is a solitary journey, lacking the personal connection and support found in traditional classrooms. In reality, today’s digital platforms are designed to foster community and real interaction. With features like live virtual classrooms, discussion forums and instant feedback, learners can connect with peers and educators around the world, building skills together.