The role of English proficiency in a global organization

Samantha Ball
two colleagues working outdoors talking to eachother over a laptop and paperwork
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To compete in the modern business space, many organizations are shifting to a more global way of working.

The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?

Why English proficiency is key to unlocking international success

According to ɫèAV’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”

It points to statistics from rising economies in Southeast Asia, showcasing the strength of English use and their respective booming industries:

  • In Indonesia, Southeast Asia’s largest economy in terms of GDP, the service sector employs nearly half of the country’s local workforce.
  • In Thailand, nearly 60% of the country’s GDP is generated by tourism and export-oriented production. Vietnam, one of APAC’s fastest-growing markets and a rising manufacturing powerhouse, counts the US among its top trading partners.
  • The Philippines’ business process outsourcing (BPO) sector, a key pillar of the country’s economy, employs 1.3 million people.

The power of effective communication

ɫèAV’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.

With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?

As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:

“Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”

English: the official language of business

While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:

“The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”

So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.

Assessing English proficiency within your organization

The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.

According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.

Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.

Strategies for English upskilling

Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.

Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.

ɫèAV Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.

Drive your business forward with language training

If you liked this blog post and want to learn more, download our PDF report here.

Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.

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  • University students sat in a classroom at desks with a teacher speaking to them

    Planning for success with the GSE

    By Sara Davila

    The Global Scale of English (GSE) is the first truly global English language standard.

    It consists of a detailed scale of language ability and learning objectives, forming the foundations of our courses and assessments at ɫèAV English.

    The GSE was developed based on research involving over 6000 language teachers worldwide. The objective was to extend the current descriptor sets to enable the measurement of progression within a CEFR level – and also to address the learning needs of a wider group of students.

    It can be used in conjunction with a current school curriculum and allows teachers to accurately measure their learners’ progress in all four skills of reading, writing, listening and speaking.

    GSE was introduced at the – an English language school run by the University of Toledo in Ohio, USA – with impressive results.

    The American Language Institute

    The Institute provides English courses for students who want to improve their English and prepares students to take the International Student English exam. They offer an intensive language program consisting of 20 hours of classes every week and 40 hours of self-study. This 60-hour week is designed to fast-track students from a lower level of English to a standard which allows them to participate successfully in college courses. There are five course levels offered, from A2+ to B2+ and class sizes average at around 10 students.

    Most students at the Institute are full-time international students planning to attend the University of Toledo once their English language proficiency reaches the required standard. On average, they are between 18 and 20 years old, and enter the language program with a B1 level of English.

    A mission statement

    At the Institute, the main aim of the language courses is to help students develop their English skills to a level that will allow them to integrate successfully into the university community, not just academically but socially. In their own words; “Our ultimate goal isn’t to teach them how to take and pass language tests, but to teach them how to use English and engage themselves with the local communities.”

    So how did the GSE, in conjunction with the Versant test and other ɫèAV products, help to achieve this goal?

    Transitioning to a objectives-based curriculum

    First, the course coordinator Dr Ting Li adopted the GSE for a more detailed approach to the CEFR. She found that the GSE “made the CEFR more manageable because it broke out the levels and outlined CEFR goals into different categories.”

    Next, she replaced the current course materials with NorthStar Speaking & Listening, NorthStar Reading & Writing, and Focus on Grammar. These courses covered the areas taught in the previous curriculum, as well as the three key areas of study; literacy, speaking and listening, and grammar.

    The instructors also began using ɫèAV English Connect, a digital platform for teachers and students.This gave them the flexibility to revise questions and reduce administrative burden due to the automatic grading feature.

    Finally, the Institute started using the Versant English placement test to decide which level students should enter when they first begin studying at the Institute.

    Key findings from the case study

    The new curriculum was a great success. Students, teachers and administrators all found that the courses and assessments, all underpinned by the GSE, made the language learning experience smoother and easier. Once students had completed the highest level of the course and achieved a 3.0 GPA, they were able to transition smoothly into their courses at the University of Toledo.

    The alignment between the NorthStar courses, the grammar study books and the Versant test was informed by the GSE. This meant students didn’t have to sit as many assessments as before, reducing time teachers had to spend setting and marking exams, and allowing them to focus more on supporting learners and the quality of their lessons.

    Dr Li highlighted the following key benefits:

    • The Global Scale of English supports the development of a standardized curriculum and a consistent framework for teaching English
    • The average student GPA was highly related to the University of Toledo’s undergraduate GPA, which indicates that if students do well at the Institute, they will have a successful academic career.
    • There was no group difference between graduates of the Institute and the average University of Toledo student GPA, which indicates that the Institute’s students perform as well as other international students who have been directly admitted to the university.
    • There was no difference between credits earned 2 years into the university program compared with the general student population.

    What’s more, the Institute was recently recognized by the , meaning that the course run by Dr Li is now nationally recognized. Using the GSE to inform the organization of the course curriculum made the accreditation process smoother and easier.

    Working as a team

    One of the main pieces of feedback from Dr Li and the Institute was how helpful they found the ɫèAV representatives, who offered excellent customer support, building a sense of a team between their representatives and the school. This very teamwork helped the Institute to fulfill the ambition in their mission statement. It makes for an inspiring story of how one school used the GSE to transform their curriculum, and achieved their goal of helping students to improve their English and achieve their academic ambitions.

  • a young man sat in a lecture hall with other students behind him

    How the GSE helped Salem State University meet learner needs

    By Sara Davila

    Salem State University is one of the largest and most diverse public teaching universities in Massachusetts. In total, it has about 8,700 students enrolled, 37% of whom are people of color. It also educates 221 international students from 59 different countries – with China, Albania, Brazil, Morocco, Nigeria and Japan among the most represented countries on campus.

    The university runs an intensive English language program. Most students who enrol come from China, Brazil, Albania, Vietnam, and Japan. The program also has a number of part-time English language learners from the local community.

    In 2016, Associate Director Shawn Wolfe and teachers at the American Language and Culture Institute did a review and found that areas for growth included establishing a universal documentation for identifying learner needs, goals and progress.

    “The biggest challenge was that we needed to have a better way of placing students,” Wolfe says. “We also needed to have a way to have our curriculum, our assessment and our student learning outcomes unified.”

    The team lacked programmatic data related to learning gains and outcomes. Additionally, they realized that assessments could be used to inform students about entry requirements at the university and other programs. And that’s where the Global Scale of English (GSE) came in, as a tool which enabled the staff at the American Language and Culture Institute to personalize and diversity their English teaching program to meet learner needs.

    Cultural and linguistic diversity

    David Silva PhD, the Provost and Academic Vice President, highlights the need for this type of personalization when it comes to education.

    “We have to be prepared for an increasing variety of learners and learning contexts. This means we have to make our learning contexts real,” he says. “We have to think about application, and we have to think about how learners will take what they learn and apply it, both in terms of so-called book smarts, but also in terms of soft skills, because they’re so important.”

    Silva makes the point that, as the world gets smaller and technology becomes a bigger part of our lives, we can be anywhere at any time, working with anyone from across the globe. “We need to be prepared,” he says, “for those cultural and linguistic differences that we’re going to face in our day-to-day jobs.”

    The ability to change and adapt

    So how does the curriculum at the American Language and Culture Institute help prepare students for the world of study and work?

    At the Institute, the general review led to the realization that the program needed to be adaptive and flexible. This would provide a balance between general English and academic preparation and would also encompass English for specific purposes (ESP).

    Wolfe says, “The GSE fit with what we were trying to do because it offers three different options; English for academic learners, English for professionals and English for adults, which is another area that we realized we needed to add to our evening program so that we can serve working adults that are English language learners in our community.”

    The English language instructors at the Institute were also impressed with the capabilities of the GSE. Joni Hagigeorges, one of the instructors, found the GSE to be an excellent tool for tracking student progress.

    “What I really like is that you can choose the skill – , listening, speaking – and you’re given the can-do statements, the learning objectives that each student will need to progress to the next level,” she said.

    Wolfe also commented on the GSE Teacher Toolkit and the way that it supports assessment and planning, allowing instructors to get ideas for specific learning objectives for groups or individual students. “It’s enabled us to personalize learning, and it’s changed the way that our teachers are planning their lessons, as well as the way that they are assessing the students.”

    A curriculum that will meet learner needs

    The GSE has allowed the team at the Institute to become more responsive to changing student expectations. The alignment of placement and progress tests to the GSE has allowed instructors to have more input into the courses they are teaching.

    Elizabeth Cullen, an English language instructor at the Institute, said, “The GSE helps us assess the strengths and weaknesses of various textbooks. It has helped us develop a unified curriculum, and a unified assessment mechanism.”

    This unification means that the curriculum can easily be tweaked or redesigned quickly to meet the needs of the students. What’s more, as Elizabeth points out, the students benefit too. “The Global Scale of English provides students with a road map showing them where they are now, where they want to go and how they’re going to get there.”

    Standing out from the crowd

    In this time of global hyper-competition, the challenge for any language program is finding innovative ways to stand out from the crowd while staying true to your identity. At Salem State, the staff found that the GSE was the perfect tool for the modern, data-driven approach to education, inspiring constant inquiry, discussion and innovation. It offers students, instructors and administrators a truly global metric to set and measure goals, and go beyond the ordinary.