The role of English proficiency in a global organization

Samantha Ball
two colleagues working outdoors talking to eachother over a laptop and paperwork
Reading time: 4 minutes

To compete in the modern business space, many organizations are shifting to a more global way of working.

The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?

Why English proficiency is key to unlocking international success

According to 色猫AV’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”

It points to statistics from rising economies in Southeast Asia, showcasing the strength of English use and their respective booming industries:

  • In Indonesia, Southeast Asia’s largest economy in terms of GDP, the service sector employs nearly half of the country’s local workforce.
  • In Thailand, nearly 60% of the country’s GDP is generated by tourism and export-oriented production. Vietnam, one of APAC’s fastest-growing markets and a rising manufacturing powerhouse, counts the US among its top trading partners.
  • The Philippines’ business process outsourcing (BPO) sector, a key pillar of the country’s economy, employs 1.3 million people.

The power of effective communication

色猫AV’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.

With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?

As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:

“Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”

English: the official language of business

While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:

“The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”

So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.

Assessing English proficiency within your organization

The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.

According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.

Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.

Strategies for English upskilling

Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.

?Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.

色猫AV Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.

Drive your business forward with language training

If you liked this blog post and want to learn more, download our PDF report here.

Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.

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  • Precision teaching with AI: Aligning GSE objectives with generative AI for targeted materials

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    English teachers today face increasing demands: create engaging content, differentiate instruction and address diverse learner needs – all within a limited time. The rise of Generative AI, like ChatGPT, offers a promising solution. But without proper guidance, AI-generated content can lack educational value. This blog post introduces a practical, research-informed approach to using AI tools aligned with the Global Scale of English (GSE). You will learn how this framework helps educators design accurate, personalized and level-appropriate English teaching materials quickly and confidently.

    Why GSE and AI are a game-changing combination for ELT

    The Global Scale of English (GSE) is a CEFR-aligned framework developed by 色猫AV, offering detailed "can-do" learning objectives. It includes nearly 4,000 descriptors across speaking, listening, reading and writing skills, offering more precision than traditional level labels like A2 or B1. At the same time, Generative AI tools such as ChatGPT can generate entire lessons, tasks and assessments in seconds. The challenge lies in ensuring this content is aligned with clear pedagogical outcomes.

    Pairing AI’s creative speed with the GSE’s structured outcomes offers a scalable way to meet learner needs without compromising instructional quality.

    Unlocking measurable, differentiated and efficient teaching with GSE and AI

    The GSE makes objectives measurable

    Unlike generic teaching goals, GSE objectives are specific and measurable. For example, a B1-level learner objective might state:

    “Can identify a simple chronological sequence in a recorded narrative or dialogue.” (GSE 43)
    ?This clarity helps teachers define outcomes and ensure each AI-generated task targets an actual language skill, not just generic content.

    Generative AI enhances productivity

    Teachers using Generative AI can create draft lesson materials in minutes. By inputing a structured prompt such as:

    “Create a B1 reading activity that helps learners summarize the main points of a short article.”
    ChatGPT can instantly generate content that meets the learning goal. When guided by the GSE, AI becomes a collaborative assistant as well as a time-saver.

    The GSE + AI combination supports differentiation

    Because the GSE includes descriptors across a wide proficiency range (from pre-A1 to C2), teachers can tailor AI-generated content to meet the exact needs of their students. Mixed-level classrooms or tutoring contexts benefit especially from this, as teachers can create multiple versions of a task with consistent scaffolding.

    Practical tips

    • Use the GSE Teacher Toolkit to select objectives based on skill, level or function.
    • When prompting ChatGPT, include the GSE descriptor in your input for more precise results.
    • Always review and adapt the AI output to match your learners’ context, culture and curriculum.
    • Create a prompt library mapped to GSE codes to save time in future planning.

    A step-by-step example of the GSE and AI in action

    Here is a typical application of the workflow:

    1. A teacher selects a GSE objective, such as:
      “Can write a basic formal email/letter requesting information.” (GSE 46).
    2. Within seconds, a sample formal email, accompanied by a short reading comprehension task and a vocabulary activity, is generated.
    3. The reading task serves as a model to help learners analyze the structure, tone, and key language features of a well-written email before attempting their own.
    4. The teacher then reviews and refines the output for clarity, appropriateness, and context relevance.

    This process supports targeted teaching while significantly reducing preparation time.

    Overcoming challenges: Ensuring quality and relevance

    Challenge: AI outputs may lack cultural context, level appropriateness or instructional clarity.
    Solution: Always pair AI with professional judgment. Use the GSE to check that skills match the intended outcome, and adjust the complexity of the language as needed.

    Challenge: Teachers may be unfamiliar with how to write effective AI prompts.
    Solution: Start simple with templates like:

    “Create a [skill] activity at [level] that supports this GSE objective: [insert objective].”

    Challenge: Risk of over-relying on AI for instruction.
    Solution: Use AI as a starting point, not the final product. Combine AI-generated content with classroom interaction, feedback and your own creativity.

    Teaching tools that make this easier

    • : for exploring and selecting level-appropriate learning objectives
    • : for generating customizable teaching content
    • GSE Smart Lesson Generator: an AI-powered lesson creation tool developed by 色猫AV that uses the GSE framework to automatically generate high-quality activities and lesson plans
    • Google Docs or Word: for editing and organizing your materials before class

    Confidently transforming English teaching

    Combining Generative AI with the Global Scale of English allows teachers to design materials that are both fast and focused. The GSE provides the structure; AI provides the speed. Together, they offer a sustainable solution for personalized English instruction that respects both learner needs and instructional quality.

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    Back-to-school challenges that teachers face – and how to solve them

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    A new school year brings excitement and opportunity. It also presents challenges for teachers, regardless of their level of experience. Here are common problems that teachers face and simple tips to help you start the year with confidence.?

    1. How do I establish effective classroom management and routines?

    The challenge:
    A new year means a new group of students, each with unique personalities and expectations. Setting clear routines and managing classroom behavior can be daunting, especially when students test boundaries or struggle to adjust.

    The solution:
    Set the tone early by communicating clear expectations for behavior, participation and respect. Use visual aids and consistent language to reinforce routines. Involve students in rule-setting to foster ownership and accountability. Consistency and patience are key; routines may take time to solidify, but your commitment will pay off.

    2. How can I build strong relationships with my students?

    The challenge:
    Connecting with a diverse group of learners – some of whom might be eager, while others might be more reserved – can be challenging. Building trust and rapport is essential for engagement and academic success, but it doesn’t happen overnight.

    The solution:
    Dedicate time to getting to know your students as individuals. Use icebreakers, interest surveys and daily check-ins to show you care about their lives beyond academics. Incorporate culturally-responsive teaching practices to respect students’ backgrounds and experiences. Even small gestures, such as greeting students by name and celebrating their achievements, can make a big difference.

  • A parent with her child working together in a living room

    How to support your children going back to school

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    The back-to-school transition is a pivotal time for families. As always, encouragement and positivity are important to support your child – and clear, enforceable routines and expectations are the secret to helping your child settle back into school. Set your child up for success with these practical, easy-to-follow steps, tailored for each age group.

    For primary and elementary school children (Ages 5–11)

    1. Set a consistent sleep and waking schedule and stick to it

    • Action:?At least one week before school starts, set a firm wake-up and bedtime, including a shut-off time for screens – ideally an hour before bedtime.?Find soothing activities to help your child relax before bed: for example, if their bedtime is 8:00 pm, you could start the wind-down routine at 7:00 pm by reading a favourite story together and listening to peaceful music. Some children wake naturally, others struggle to get up and may need an alarm clock to help them.?
    • Enforcement:?Remember to stick to the bedtime routine: no exceptions on school nights.?

    2. Practice the morning routine

    • Action: Do a rehearsal of the school morning: getting dressed, eating breakfast, brushing teeth, and being ready to leave the house on time. If your child is attending a new school, it may reassure them to rehearse the journey in advance.?
    • Enforcement: Use a visual checklist on the fridge to help your child track which tasks need to be done. Some families prefer no screens at all in the morning, but if you have morning screentime then ensure there's no TV or devices until all tasks are complete.

    3. Organize school supplies together

    • Action: Label all supplies in advance. Take the time every evening to pack their schoolbag together each evening.
    • Enforcement:?Let your child be responsible for checking off a packing list before bed. If they forget something, if appropriate and within reason, you could let them experience the natural consequence.

    4. Establish a homework zone

    • Action: Set up a specific, distraction-free spot for homework.
    • Enforcement:?Ensure that homework happens before playtime or screen time. Use a timer if needed to keep them focused: most children find it easier to concentrate for a finite period rather than an infinite one (for example, "work until the timer goes off in 15 minutes" is easier for a child to respond to than "work until you've completely finished your homework").?

    5. Practice independence

    • Action: Teach your child tasks that are appropriate for their age and ability: for example, this could include tieing their shoelaces, zipping up their coat and opening their lunchbox.
    • Enforcement:?Don't rush to help if they struggle at first. Remind them of the steps, help them if they need, support them all the way. Praise their effort, even if they can't yet do the task perfectly.

    For middle school children (Ages 11–14)

    1. Use a family calendar

    • Action: Post a large calendar in a common area. Mark it with assignment due dates, tests and extracurricular activities.
    • Enforcement: Review the calendar together every Sunday. Give your child the resopnsibility of updating it with new info from school.

    2. Set device rules

    • Action:?Devices should not be in the bedroom overnight: set up device charging points somewhere outside bedrooms, for example in the kitchen, to prevent temptation. Set a “no screens” rule during homework and set a time to switch screens off every evening, preferably an hour before bedtime.?
    • Enforcement:?If need be, use parental controls or apps to limit screen time. Devices could also be handed in at a set time each night.

    3. Encourage self-advocacy

    • Action: If your child has a problem at school, support them in resolving it. Don't rush to solve the problem for them, ask them how they could approach the issue and guide them towards a good solution. If need be, coach them on how to email a teacher or ask for help in person.?
    • Enforcement: Don’t step in immediately – give them the space and support to devise a possible solution. Support and coach as needed to build their confidence in handling the situation themselves.?

    4. Make packing lunch their job

    • Action: Teach your child to pack their own lunch the night before.
    • Enforcement: If they forget to prepare or bring it, choose the response that's safe and appropriate for your chld's age and abilities. It might be that you need to remind them, or it might be that they need to experience natural consequences and buy their own lunch.

    5. Set clear after-school expectations

    • Action: Decide together what happens after school: for example, they might want to have a snack before they start their homework, and they might want to do their chores after dinner.
    • Enforcement:?Together, set the rules that are right for your child. For example, no video games or social media until homework and chores are done.

    For high-school students (ages 14–18)

    1. Require a weekly planning session

    • Action: Sit down every Sunday to review the week ahead. Consider deadlines, activities and work shifts and plan accordingly.?
    • Enforcement: If your teen misses a deadline, if appropriate, let them handle the consequences with teachers or coaches.

    2. Enforce a “No-phone zone” during study time

    • Action:?Ensure that phones are placed in another room during homework.
    • Enforcement: Use apps that block distracting sites or physically remove the phone.

    3. Set a reasonable curfew, even for seniors

    • Action: Agree on a curfew for school nights and weekends.
    • Enforcement:?If the curfew is broken, discuss consequences and follow through. For example, if your teen is one hour late home, the next time they must come home an hour early.?

    4. Expect participation in household responsibilities

    • Action:?Discuss how to split household chores. Some teenagers prefer to take responsibility for a particular chore, such as doing the dishes. Other families may need to split regular chores such as laundry,?cleaning and emptying the bin.?
    • Enforcement: No privileges such as car keys and allowance until chores are done.

    5. Monitor academic progress, but don’t micromanage

    • Action: Check grades and other school feedback together regularly. Ask about upcoming tests and projects.
    • Enforcement: If their grades slip, find out if there's an underlying reason and offer support. Your child may require a study plan or a limit on their extracurricular activities until improvement is shown.

    Universal tips for all ages

    • Consistent mealtimes: Eat a meal together regularly, if your schedules allow. Some families meet for breakfast, others for dinner. Make sure your child is not skipping meals, especially on school days.
    • Limit extracurricular overload: One or two activities per term is plenty. Be sure to protect their downtime.
    • Model organization: Use lists, calendars and reminder apps and show your chldren how they help you stay organized.
    • Open communication: Have a daily check-in if possible. Ask about the best and most challenging parts of their day.

    Returning to school doesn't have to be stressful for children: it's a great opportunity for them to learn new skills and develop their confidence. Finding rules and routines that work for your child, and enforcing them consistently, will encourage your child's sense of responsibility and boost their skills – benefiting them both inside and outside the classroom.?