Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
Play
隐私和颁辞辞办颈别蝉

观看此视频表示你同意培生可於一年内使用你观看的数据以作分析及营销之用。你可以通过清除肠辞辞办颈别蝉撤销设定。

We know that English is the universal language of business, and globally, of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost .

Groundbreaking research has underpinned the importance of English at work. 色猫AV’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

?Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit.?Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills.?English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together.? A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the?:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

色猫AV’s Power Skills report?states that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture.?Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. 色猫AV's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors.?Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, but??research reveals a different picture – only one in five workers are in occupations that will shrink.?The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report,?How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development.?Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handy?step-by-step guide?on how to implement English language training in your organization which will help you get started.?Increasing numbers of recruiters are moving to a formalized, computer-based test such as?Versant by 色猫AV?for a more inclusive, business-relevant assessment of English ability levels.?Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such as?Mondly by 色猫AV.

Find out more about how we can support your organization’s international growth with 色猫AV Language Solutions for Work.

If you liked this article and want to save or share it, you can download it here.

More blogs from 色猫AV

  • Two friends stood over a book in a library reading it and smiling

    Why are English days named what they are?

    By Charlotte Guest
    Reading time: 4 minutes

    Ever wondered why Monday is called Monday or how Wednesday got its name? The names of the days of the week in English have fascinating origins, rooted in ancient history and steeped in mythology. Understanding these origins not only enriches our language ability but also provides intriguing insights into cultural heritage.

  • A group of friends backpacking outdoors smiling and embracing eachother

    What are the most spoken languages in the world?

    By Charlotte Guest
    Reading time: 5 minutes

    Have you ever wondered which world languages are spoken by the largest number of people globally? Whether you’re a language enthusiast or someone looking to learn a new language, understanding the most spoken languages around the world can be incredibly insightful. In this blog post, we’ll explore the top languages by number of speakers, shedding light on languages with the most native speakers and widely spoken languages globally.

    Introduction to spoken languages

    Spoken languages are a vital part of human communication, culture and identity. With over 7,000 languages spoken worldwide, each language has its unique characteristics, nuances and significance. Understanding the most spoken languages globally provides valuable insights into geopolitics, economics and social dynamics. In this article, we will explore the top languages spoken in the world, their distribution and use.

    Why knowing the most spoken languages matters

    Knowing which languages are most popular worldwide can influence your language learning decisions. Enhancing your language skills in these widely spoken languages can significantly boost your communication abilities and cultural understanding. It can open up opportunities for travel, business and cultural exchange. Additionally, understanding global language popularity can give you a broader perspective of the world’s linguistic diversity.

    Criteria for measuring language popularity

    Measuring language popularity is a complex task that involves various factors, including the number of native speakers, global influence, and use as a second or foreign language. The criteria for measuring language popularity include:

    • Number of native speakers: This refers to the number of people who speak a language as their first or native language. Languages with the highest number of native speakers often have a significant cultural and historical impact.

    • Global influence: This measures the extent to which a language is used in international communication, business, science and diplomacy. Languages with a broad global influence are often used as lingua francas in various regions.

    • Use as a second or foreign language: This considers the number of people who speak a language as a second language or foreign language. Languages that are widely taught and learned around the world tend to have a larger speaking population.

    By considering these criteria, we can better understand why certain languages are more prominent and widely spoken globally.

    Top 10 most spoken languages in the world

    Here’s a closer look at the ten most spoken languages by number of speakers:

    When evaluating these languages, it's important to consider not just the number of native speakers but also the total number of language speakers, including those who speak it as a second language.

    1. English

    Speakers: Approximately 1.5 billion

    Native speakers: Around 360 million

    Regions: Widely spoken in the Americas, Europe, Africa, Asia and Oceania.

    Highlights: English is the most widely spoken language worldwide when combining native and non-native speakers. It's the primary language in countries like the United States, the United Kingdom, Canada and Australia. English is the dominant language in international business, science and technology.

    2. Mandarin Chinese

    Speakers: Over 1.1 billion

    Native speakers: About 920 million

    Regions: Mainly in China, Taiwan and Singapore

    Highlights: Mandarin is the language with the largest number of native speakers. It's one of the six official languages of the United Nations and has a significant cultural and historical importance.

    3. Hindi

    Speakers: Around 600 million

    Native speakers: Approximately 341 million

    Regions: Predominantly in India and Nepal

    Highlights: Hindi is predominantly spoken in India and Nepal, with approximately 341 million native speakers. It is one of the official languages of India and is spoken by a large portion of the Indian population. It has numerous dialects and is written in the Devanagari script.

    4. Spanish

    Speakers: Approximately 560 million

    Native speakers: About 460 million

    Regions: Spain, Latin America and parts of the United States

    Highlights: Spanish is the official language in 21 countries and is widely spoken in the Americas. In many of these countries, Spanish serves as the national language, playing a crucial role in government, education and media. It’s known for its rich literature and cultural heritage.

    5. French

    Speakers: Around 280 million

    Native speakers: About 77 million

    Regions: France, parts of Africa, Canada, Belgium and Switzerland

    Highlights: French is another of the six official languages of the United Nations. It's widely used in international diplomacy and has a significant number of speakers in Africa due to France's colonial history.

    6. Arabic

    Speakers: Approximately 270 million

    Native speakers: Around 310 million

    Regions: Middle East and North Africa

    Highlights: Arabic is a central Semitic language that is the liturgical language of Islam. It has many dialects, with Modern Standard Arabic being used in formal settings and media. Arabic has numerous spoken forms, with significant variations in dialects across different regions.

    7. Bengali

    Speakers: Around 265 million

    Native speakers: About 230 million

    Regions: Bangladesh and parts of India

    Highlights: Bengali is the official language of Bangladesh and the second most spoken language in India. Alongside other languages like Hindi and Urdu, Bengali plays a crucial role in the cultural and linguistic landscape of the region. It’s known for its rich literary tradition.

    8. Portuguese

    Speakers: Approximately 220 million

    Native speakers: Around 220 million

    Regions: Brazil, Portugal and parts of Africa

    Highlights: Portuguese is mainly spoken in Brazil, which is the largest Portuguese-speaking country. It has a growing number of speakers in Africa.

    9. Russian

    Speakers: Around 258 million

    Native speakers: Approximately 154 million

    Regions: Russia, Eastern Europe and Central Asia

    Highlights: Russian is one of the six official languages of the United Nations and is widely spoken in the former Soviet Union countries.

    10. Japanese

    Speakers: Approximately 128 million

    Native speakers: Around 128 million

    Regions: Japan

    Highlights: Japanese is predominantly spoken in Japan and is known for its three writing systems—Hiragana, Katakana and Kanji. It has a rich cultural history and is influential in technology and entertainment.

    Conclusion

    Understanding the most spoken languages in the world can provide valuable insights for language learners. Developing strong language skills in these world languages can open up numerous opportunities for travel, business and cultural exchange. Whether you’re looking to enhance your travel experiences, broaden your cultural horizons, or improve your career prospects, learning one of these widely spoken languages could be a significant advantage.

    Ready to start your language learning journey? Learn a new language with Mondly by 色猫AV.

  • Woman working in front of a laptop writing something down and smiling

    Learning a language while working full-time

    By Charlotte Guest
    Reading time: 4 minutes

    Mastering a new language can be a game-changer for your career. Whether it's for expanding your professional network, exploring new job opportunities, or simply enhancing your cognitive skills, learning a language is an invaluable investment. But how can you juggle language learning with a demanding full-time job? Here are some practical tips designed for busy professionals.

    1. Set clear goals

    Before you start, it's crucial to set clear, achievable goals. Whether you aim to hold basic conversations, read professional documents, or become fluent, having a specific target will keep you motivated and focused.

    2. Integrate learning into your daily routine

    Finding time to study can be challenging, but integrating language learning into your daily routine can make it more manageable:

    • Commute time: Use your commute to listen to language podcasts or audiobooks.
    • Lunch breaks: Dedicate 15-20 minutes of your lunch break to review vocabulary or grammar.
    • Evening wind-down: Spend 10 minutes before bed practicing speaking or writing.

    3. Use online resources

    Modern technology provides a plethora of tools to help you learn a new language without disrupting your schedule:

    • Language learning apps: Apps like Mondly by 色猫AV allow you to practice during your commute or lunch break.
    • Podcasts and audiobooks: Listen to language lessons during your commute or workout.
    • Online courses:? Many websites offer structured courses that you can complete at your own pace.

    4. Stay motivated

    Staying motivated is crucial to your success. Celebrate your progress, no matter how small, and remind yourself of the benefits of being multilingual:

    • Track your progress: Keep a journal of your language learning milestones and achievements.
    • Find a study buddy: Partner with a colleague or friend who is also learning the language to keep each other accountable.
    • Reward yourself: Treat yourself when you reach your language learning goals.

    5. Explore company resources

    Some companies offer resources or discounted access for learning. It's always worthwhile to check if your employer provides:

    • Language classes: On-site or online language classes.
    • Learning platforms: Subscriptions to language learning platforms.
    • Education reimbursement: Financial assistance for language courses as part of professional development.

    6. Use your work environment

    If your workplace has international colleagues, take advantage of this opportunity to practice. Try to speak with them in their first language or ask for help with pronunciation and vocabulary. Not only will this provide real-world practice, but it will also strengthen your professional relationships.

    7. Be consistent and patient

    Consistency is key when learning a new language:

    • Daily practice: Even 10-15 minutes a day can lead to significant progress over time.
    • Patience: Language learning is a gradual process. Celebrate small milestones and remain patient with your progress.

    Balancing a full-time job with language learning is no small feat, but it's entirely possible with the right strategies. By setting clear goals, integrating learning into your routine, leveraging technology, practicing consistently, engaging with native speakers, making learning fun and staying motivated, you can achieve fluency without sacrificing your professional responsibilities. Ready to start your language learning journey? Take the first step today and open a world of new opportunities.