MyLab Marketing
Where world-class marketing content meets dynamic learning
Empower and inspire your marketing students with customisableactive learning solutions
The increasing demand from more diverse marketing cohorts requires a personalised teaching approach that responds to each student’s pace of learning. MyLab Marketingmerges dynamic study tools with quality teaching content you can rely on, helping you foster confident, capable marketers.
Key features
AI-powered study tool
Improve independent learning. Our AI-guided practice draws on ɫèAV content to turn homework mistakes into teachable moments.
Instant feedback
Auto-graded exercises and quizzes provide instant feedback, enabling students to quickly identify strengths and areas for improvement.
Mini-Simulations
Put students in professional roles with real-world business challenges. Applying course concepts, students make decisions and develop critical-thinking skills.*
Provide personalised real-time learning
Helps students achieve mastery of the material by cycling through an adaptive process of test-learn-retest.*
Podcast Assignments
Podcasts covering real-world marketing scenarios in a storytelling format and accompanied by questions aid comprehension, as well as further developlistening and communication skills.*
Marketing Metrics Assignments
This unique assignment type helps your students practice their marketing metrics and analytics skills, enhancing comprehension of the quantitative aspects of marketing.*
*Available in select courses.
Principles of Marketing, Global Edition, 19th edition
Consumer Behavior, Global Edition, 14th edition
Marketing: Real People, Real Choices, Global Edition, 12th edition
