Revel for Marketing

Encourage active reading and learning to engage your students with complex marketing concepts

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Encourage active reading and engage your students with the most complex concepts in Marketing.

Revel is a digital learning tool that offers students the ability to read, practice and reflect in a single resource. Filled with multimedia, mini-simulations and interactives, Revel provides a positive teaching and learning environment to support student development and prepare them for the world of work.

With Revel, you can keep track of students' progress via the performance dashboard. Revel is an online teaching software that also allows you to quickly identify the students who struggle or haven't completed their assignments.

Most Revel for Marketing, including Principles of Marketing by Owusu-Barnaby, have new content released between editions, ensuring that your students have access to the latest case studies, and saving you time sourcing additional material.

Key features

Interactives

Drag-and-drop, “think like a marketer” fill-in-the-blanks, Journal entries for reflection and matching exercises woven throughout the text help your students check their understanding as they go.

Simulations

Mini-sims included for topics that each chapter covers like, marketing mix, buyer decision process, segmentation, each of the 4Ps of marketing, customer value.

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"Highly likely to recommend Revel to colleagues both in Swansea and other universities...it's a fabulous way to integrate blended learning."

- Dr. Samantha Burvill, Senior Lecturer

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We also have Revels available in a range of other disciplines.

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