MyMarketingExperience
MyMarketingExperience is an engaging simulation, set in the jeanswear industry, that allows marketing students playing in teams to analyse the changing marketplace, set strategy for their company, take tactical actions and compete against each other in a fun yet challenging setting.
MyMarketingExperience is being successfully run at a number of universities and feedback from students and tutors alike has been incredibly positive.
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Students
FAQs
Realistic, engaging game-play
Compete in a marketing environment
MyMarketingExperience, set in the jeanswear industry, allows marketing students playing in teams, within a safe real-time environment, to analyse the changing marketplace, set strategy for their company, take tactical actions and compete against each other. This simulation creates an engaging, stimulating and interactive learning environment that excites and fits in to the digital age.
7 Ps of marketing
Developing marketing theory
The simulation is made up of 8 rounds. Each round represents one quarter of a financial year and is based around one of the 7 Ps of marketing (product, price, promotion, place, physical environment, people and process).
In each quarter, each team must make a series of decisions (both strategic and tactical) and draw on their knowledge of marketing theory to make sound decisions. Within each quarter students can also access theory revision material to help them apply it effectively.
